We've been harnessing the power of social media recently to reach a new audience, as well as engage current followers and use the platforms to build out a better sense of community. We've been achieving this by including more UGC, interactive content, we've recently created a Wellness Series which offers our community fitness classes in person to get everyone off the platform and meeting in real life. We've realised the importance of people just wanting to feel like they belong and wanting to become a part of something bigger than themselves. This aligns perfectly with what we are trying to achieve here at Ārepa - we exist to make brains work better.

1. KEYNOTE
AUCKLAND, NEW ZEALAND ~ AUGUST 24 - 25, 2022
DIGIMARCONNEWZEALAND.CO.NZ | #DigiMarConNZ
Chanel Clark
MARKETING MANAGER
ĀREPA
How We’re Using
Social Media Here at Ārepa
to Build a Community

2. We’re for brains

3. OUR MISSION IS TO
MAKE BRAINS WORK
BETTER
Through scientifically developed and
proven natural products that increase
the health and performance of the
brain.

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“We want to start a
revolution that makes it
normal for people to be as
engaged with their brain as
they are with their body; to
help understand their
brain’s role in overall
health, wellbeing and
success.”

5. What Problem Do We Solve?

6. More is demanded from
our brain than ever before.
The problem
In 2021, humans took in 19
times as much information per
day,
as they did in 1986
1 in 6 of world’s population
suffer from neurological
concerns
1 in 4 People with covid-19
have brain fog months after
infection
Brain volume decreases at a
rate 5% every decade after the
age of 40.

7. Landscape & Opportunity
The opportunity is now
Daily pain points Mental health Growth in market value
0
75
150
225
300
2021 2022 2023 2024 2025 2026 2027 2028
USD $27.0B
The global health and wellness food
market value is expected to grow by USD
$362.15B between 2020 and 2025.
Consumers are now looking for nutrition
solutions to help solve daily pain points.
Brain and mental health is in public
conversation more than ever before.

8. What Can We Do?

10. Backed by
real science
Important ritual
in peoples lives
Effects you can
feel

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Neuroberry® Blackcurrant
• Globally recognised superfood with peer
reviewed research validating superior
cognitive and sports and immunity
benefits.
• Highest levels of Anthocyanins (colour)
and Vitamin C compared to any
commercially grown berry.
Enzogenol® Pine Bark Extract
• Natural alternative to Ritalin for ADHD
children.
• Used in higher doses for concussion,
stroke and TBI repair.
• 10+ years of clinical research.
• Rich polyphenol.
Suntheanine® L-theanine
• Safe and proven amino acid for stress
reduction. Commonly found in green tea.
• Non-drowsy, anti-anxiety, anti-stress,
sleep support.
• Counters negative effects of caffeine.
Key Ingredients
Our Patented Formulation

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Key Benefits
Our Patented Formulation
Our patented formula optimises brain function on a day-to-
day basis while reducing the risk of future neuro-disorders.
Short-Term
• Calmed focus
• Improved short-term
memory
• Increased accuracy
• Reduced stress
• Reduced anxiety
• Inhibits MAO oxidation
Long-Term
• Reduced brain inflammation
Precursor to cognitive decline
• Inhibits MAO oxidation
Precursor to mental and
cognitive decline
• Improved immunity
Through numerous
mechanisms

13. Our Community

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17. Our Impact

19. Harnessing The Power Of
Social Media To Build Our
Brainfood Community

20. Business Objectives - Social
Media Strategy
- Increase Ārepa brand awareness
- Increase Ārepa social community size
- Accurately target audiences
- Convert social followers into qualified leads and new customers
- Increase brand loyalty, customer satisfaction and positive brand perception
- Turn Ārepa customers in brand advocates

21. Support Ārepa’s Mission To:
- Champion the brain’s role in our overall health, wellbeing and success
- Popularise the lifestyle benefits of a healthy brain, and the costs of an unhealthy one
- Equip people to recognize when their brain is in an ‘underperforming’ state
- Teach people what to do about an underperforming brain
- Provide scientifically proven ways to increase the health and performance of the brain

23. Content Pillars
- Brain Product - promote and showcase Ārepa products and benefits
- Brain Education - educate people about their brain
- Brain Community - build Ārepa following into an engaged and informed Brainfood community
- Brain Activation - engage people with their brain through puzzles, games, riddles
- Brain Business - what’s going on at Ārepa HQ

24. How We Use Social Media
- Telling our brand story
- Communicating what we are trying to achieve
- Connecting our customers to build a Brainfood community
- Showing up where our customers hang out

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Telling Our Brand Story
- Born in Aotearoa, New Zealand
- Showcasing the best of New Zealand to the
rest of the world
- Unique to NZ ingredients
- Clinical research
- Backed by science
- Unique culture
- Committed community

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Communicating What We Are
Trying To Achieve
- Be the number one brand in the world for all things
brain health, brain wellness, mental health and
mental wellness
- Officially slow down the rate of neurological decline
- Educate current and future customers on the benefit
of our products and unique to NZ ingredients
- Share our journey - be transparent

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Connecting Our Customers To
Build A Brainfood Community
- Highlighting customer feedback
- Showing real people using our products
- Partnering with epic humans to communicate
our shared values and goals
- Offering health and wellbeing events
- Providing support to our customers

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Sf o
u i
l e Un W f cpc OspCssro
m cps
Hal e Osr
- Instagram
- Facebook
- LinkedIn
- TikTok still ticking..

32. Key Takeaways
- Build a community first - your brand will follow
- Find where your audience is and go there
- Don’t forget why you started
- Stay human

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