Knowledge management refers to a multi-disciplinary approach to achieving organizational objectives by making the best use of knowledge. It focuses on processes such as acquiring, creating, and sharing knowledge. An effective knowledge management program can improve decision making, accelerate innovation, and reduce costs. Nestle is the world's largest food company, maintaining quality and using its brand to promote products globally through over 500 factories in 76 countries. Knowledge management strategies like the ZACK approach help organizations identify gaps and maintain a competitive advantage through analysis and connecting competitive strategies to knowledge management.

1. knowledge management system
Prepared by: mahrukh pervaiz

2.  Definition: knowledge management
refers to a multi-disciplined
approach to achieving
organizational objectives by
making the best use of knowledge.
 It focus on processes such as:
 Acquiring
 Creating
 Sharing knowledge
 Cultural and technical foundations

3.  Cognitive science
 Library and information
science
 Technical writing
 Document management
 Simulation
 Decision-support system
 Performance support
system

4. Effective KM
program should help
a company by:
 Improve decision
making
 Faster innovation
 Reduce cost

6.  History :Nestle began in
Switzerland in mid 1860s.It is
created by Henri when he realized
the need of healthy and economical
product to serve people.
 Its first product called Farine
Lectee (french word mean
cornflour gruel).
 In 1874,the Nestle’ company was
purchased by Jules Monnerat.

7.  Nestle company had
aimed to build a business
as the world’s leading
nutrition , health and
wellness based on human
values and principle.
 Nestle has over
500factories in 76
countries , sell its
product in 193 nations.

8.  Method of KM is ZACK
approach proposed by
MICHAEL ZACK. In this he
suggest framework which helps
organization make an explicit
connection b/w competitive and
knowledge management
strategy to maintain
competitive advantage.
 In this approach, analysis done
with the help of SWOT that
helps identifying gaps in an
organization’ knowledge.

9.  Mission : Good food is the
primary source of Good health
throughout life. We strive to
bring consumer’ food that are
safe, of high quality and
provide healthy nutrition to
meet physiological needs.
 Vision : Leading health, wellness
and nutrition company in the
world.

13.  It is concluded that Nestle
is the world’s biggest food
company. It always maintain
the quality of its product
.It uses its name to
promote its products
 This is also proved by
statical and graphical
analysis of the data
obtained from customers.

14. • They should concentrate
on customer retention.
• Should increase their
advertisement through
banners , flexes.
• Investment should made
from all over the world
not by selective means.
• Should overcome the
legal and ethical issues
efficiently.