How to use ChatGPT and still sound human - The possibilities and limitations - Leanne Shelton, Write Time Marketing
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This year has been all about Artificial Intelligence (AI) – with tools like ChatGPT creating a massive buzz across the whole world. BUT – while it’s fine to ride the AI wave and play around with ChatGPT, as senior marketing management professionals you need to ensure you’re still sounding human and maintaining engagement. During this session, Human Copywriter and ChatGPT Trainer, Leanne Shelton will share some tips on how to utilise ChatGPT *properly* - and maintain a strong and consistent business brand.
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How to use ChatGPT and still sound human - The possibilities and limitations - Leanne Shelton, Write Time Marketing
- 1. KEYNOTE Leanne Shelton HUMAN COPYWRITER AND CHATGPT TRAINER WRITE TIME MARKETING How to Use ChatGPT and Still Sound Human - The Possibilities and Limitations SYDNEY, AUSTRALIA ~ SEPTEMBER 20 - 21, 2023 DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia
- 2. How to use ChatGPT and still sound human Presented by: Leanne Shelton
- 3. Nah… This is the real me!
- 4. Are you already becoming savvy to boring and lifeless ChatGPT content?
- 5. It’s our responsibility to connect with our audience
- 6. 5 ways to use ChatGPT (or similar) and still sound human
- 7. 1. Never accept the first draft that ChatGPT spits out
- 8. Make sure you add: * Case studies * Your experiences * Your opinions * Stories
- 9. No emotion = Poor quality content
- 10. 2. Add tone of voice
- 11. Pull out that old brand style guide!
- 13. You might need to choose a bunch!
- 16. Extra tip – Include the audience in your prompt!
- 20. Ensure you’re adding lots of white space as well!
- 22. 4. Voice first, AI second
- 24. 5. Remember – it’s just a tool!
- 25. 1. Never accept the first draft that ChatGPT spits out 2. Add tone of voice 3. Vary sentence length 4. Voice first, AI second 5. Remember it’s just a tool!
- 26. Need further support? For your chance to win a $500 ChatGPT training voucher* SMS your full name and email address 0412 861 685 *Winner announced 26/9/23 Voucher must be redeemed by 31/12/23
- 27. In the world of AI, nothing beats the human touch.