What are your goals for the year? What are the metrics you're tracking? Do your goals & metrics align with your boss, department, & company? Using Digital ESP and the Rule of 3, you can set and track Goals & Metrics that align throughout the department and organization, while always knowing what project should have your attention. Next time the boss stops by and says "Hey Steve, I need you to work on THIS.", you can reply with "Happy to Boss, however, maybe you can help me see how it aligns with our ESP Goals?". Another bonus - ESP doesn't cost a fortune or take a ton of time.

1. KEYNOTE
Steve Krull
CEO
BE FOUND ONLINE
Digital ESP - Crush Your
Goals With Express
Strategic Planning
NASHVILLE, TN ~ MAY 31 - JUNE 1, 2023
DIGIMARCONMIDSOUTH.COM | #DigiMarConMidSouth

2. © 2023 Be Found Online, LLC.
© 2023 Be Found Online, LLC.
Digital ESP
Crushing Goals is What We Do!
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3. © 2023 Be Found Online, LLC.
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Strategy Poll (It’s simple)

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© 2022 Be Found Online, LLC.
About MeFO
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Steve Krull
CEO & Co-Founder
● We are a team of seasoned digital
marketers who enjoy getting to
know our clients
● We work hard to be a good
partner, good employer, and good
corporate citizen
● Our HQ is in Chicago and our
amazing humans reside
throughout the US and in Belize.
Our Services Include: Digital
Strategy, Paid Media, Organic Search,
and Analytics
● Internet Marketer since 2003
● Founded what became BFO in
2006 (BFO Jan 2009)
● Member of Conscious Capitalism
● “Sliced & Diced” (aka optimized)
hundreds of sites
● Loves working with clients &
humans who “Give a Damn”

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Shall we CLEARLY Define
Strategy?
For our purposes, Strategy will be defined as:
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“How We’re Going To Win The Next Period”

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Strategy Comes to Life with Clear
Goals & Metrics
Goals - Our Pillars
The purpose toward which an endeavor is directed. It describes
the prize. (For our purposes, Goals & Objectives are
interchangeable terms)
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Metrics
The measurable outcome that one’s efforts or actions are intended
to attain or accomplish. These describe the way, and the numbers
(KPIs) we will measure so we know when we’ve succeeded.

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Strategic Plan
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The BFO ESP Framework
Goals/Metrics
What are we after?
What’s the big picture?
What does success
mean?
Opportunities
& Initiatives
Brainstorming ideas –
there are no bad ideas
here.
PS – Ask the boss to
“shhhh”
Opportunities
& Initiatives
Evaluate opportunities
against key criteria:
Time, Cost & Revenue
Fresh Ideas.
Crazy Ideas.
Ideas big and small.
No idea is bad at this
point.
Execute
Execute based on
priority - evaluating
progress and plans
every 60-90 days
Priorities
Make sense of the list:
Best Opportunity?
Least Time?
Least Expensive?
Strategic Vision
Strategic Thinking For Digital Success
Scoring
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S.M.A.R.T.
Goals
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Defining S.M.A.R.T. Goals
<Period> Goals:
1.
2.
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Defining S.M.A.R.T. Goals
2022 Goals:
1.
2.
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Defining S.M.A.R.T. Goals
2022 Goals:
1. Grow Revenue by 20%
2.
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12. © 2023 Be Found Online, LLC.
Defining S.M.A.R.T. Goals
2022 Goals:
1. Grow Revenue by 20%
2. Increase AOV by 30%
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13. © 2023 Be Found Online, LLC.
Defining S.M.A.R.T. Goals
2022 Goals:
1. Grow Revenue by 20%
2. Increase AOV by 30%
3. Increase Conversion Rate by 10%
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Defining S.M.A.R.T. Metrics
Goal 1 Metrics:
1.
2.
Goal 2 Metrics:
1.
2.
Goal 3 Metrics:
1.
2.
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Defining S.M.A.R.T. Metrics
Goal 1 Metrics:
1. From $2m to
$2.4m
Goal 2 Metrics: Goal 3 Metrics:
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16. © 2023 Be Found Online, LLC.
Defining S.M.A.R.T. Metrics
Goal 1 Metrics:
1. From $2m to
$2.4m
Goal 2 Metrics:
1. From $100 to
$130
2. Increase “Add to
Cart” actions
25%
Goal 3 Metrics:
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17. © 2023 Be Found Online, LLC.
Defining S.M.A.R.T. Metrics
Goal 1 Metrics:
1. From $2m to
$2.4m
Goal 2 Metrics:
1. From $100 to
$130
2. Increase “Add to
Cart” actions
25%
Goal 3 Metrics:
1. Cart Completion
from 10% to
11%
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18. © 2023 Be Found Online, LLC.
Growth Hack - Rule of 3
● Project length: 12 months (let’s say
48 weeks)
● Goals for the year: 3
● Targets for the quarter: 3 (total 12)
● Goals per month: 3 (total 36)
● Tasks or mini-goals to achieve per
week: 3 (total 144)
Recent Article by yours truly:
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© 2023 Be Found Online, LLC.
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Thank You!
Questions?
Steve@BeFoundOnline.com