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Over the last few years, the ad industry has been decisive and diligent about demanding better media quality. As a result, we've seen dramatic reductions in waste and made huge improvements in the areas of Viewability, Fraud and Brand Safety. Now it's time for the industry to set its sights on the new leading cause of waste. Join Jake Moskowitz, head of the Emodo Institute, for a glimpse into the pervasive problem of data inaccuracy. In this session, Jake will outline the causes, scope and magnitude of today's data quality issues, and discuss tactical ways to ensure advertisers get what they pay for.
Emodo is the data arm of Ericsson, the telecommunications company that powers roughly 80% of US mobile traffic.