David Grainger – Managing Partner & Co-Founder MadDash E-Media, Inc. <ul><li>Best Practices  </li></ul><ul><li>Recruitment...
Introduction
Online Video Demand… <ul><li>158 million users watched video online </li></ul><ul><li>78% of Americans watch online videos...
… Online Video Demand… <ul><li>“ Professional video shorts are the hottest new marketing format to promote a business onli...
<ul><li>  </li></ul><ul><li>“ Video is rapidly becoming core to recruiting   success!”  </li></ul><ul><li>- ERE.net 8/14/0...
Candidate Behaviors Drive Client Response
Candidate Behaviors Drive Client Response
The Power of online Recruitment Video <ul><li>Reinforce your employment brand </li></ul><ul><li>Differentiate from competi...
Return on Investment (ROI)….   <ul><li>There are many different data points: </li></ul><ul><li>How many people viewed my v...
… .Return on Investment (ROI)….   <ul><li>There are many different data points: </li></ul><ul><li>What is my video cost pe...
… .Return on Investment (ROI)….
… .Return on Investment (ROI)….
… .Return On Investment (ROI)   <ul><li>Quality </li></ul><ul><li>Accuracy </li></ul><ul><li>Length </li></ul><ul><li>Plac...
Commitment to Recruitment Video…  <ul><li>Planning and Organization = A Key to Success </li></ul><ul><li>Assemble the righ...
Selecting a Vendor…  <ul><li>Recruitment Industry Experience </li></ul><ul><li>Video Process & Ease of Engagement </li></u...
… Selecting a Vendor… <ul><li>Video Samples </li></ul><ul><ul><li>Actual Live Implementation </li></ul></ul><ul><ul><li>Si...
… Selecting a Vendor <ul><li>Client References </li></ul><ul><ul><li>Overall Experience </li></ul></ul><ul><ul><li>The Pro...
When Creating Video – Keep In Mind… <ul><li>Testimonial – employee driven </li></ul><ul><li>Keep your video compelling – r...
Create Your Video Plan…
… Creating Your Video… <ul><li>About Us </li></ul>
… Creating Your Video… Company Culture
… Creating Your Video… Day-In-The-Life
… Creating Your Video… Testimonial
Now what?
Distribution Channels Career Site Video Channels Social Networks Blogs Micro Blogs Professional Networks Email Job Boards
Digital Media Management <ul><li>Adaptive Video Delivery </li></ul><ul><li>Run Time  </li></ul><ul><li>Full Screen Playbac...
<ul><li>Custom Career Sites </li></ul>
<ul><li>Custom Career Sites </li></ul>
<ul><li>Career Page with Custom Embed </li></ul>
<ul><li>Career Specific & Divisions </li></ul>
<ul><li>Graphic Video Icons </li></ul>
<ul><li>Job Board Postings </li></ul>
<ul><li>YouTube </li></ul>
<ul><li>Facebook </li></ul>
<ul><li>LinkedIn </li></ul>
<ul><li>Email Signatures & Newsletters </li></ul>
Reporting   Video Plays Unique Video Plays Average Watch Time Video Conversion* Domain traffic * if embedded in a web page
It’s your brand and reputation!
 
David Grainger – Managing Partner & Co-Founder MadDash E-Media, Inc. <ul><li>Q&A </li></ul>
 
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Maddash Hire Minds Presentation

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  • TITLE SLIDE
  • LIST FORMAT
  • With advancement of online bandwidth and technology (Flash) companies like YouTube have created a whole new market for sharing content online no matter if you’re an individual uploading your videos of family, friends, events or and organization that wants to market to marketing your image, culture product or service….
  • With advancement of online bandwidth and technology (Flash) companies like YouTube have created a whole new market for sharing content online no matter if you’re an individual uploading your videos as a toddler or organizations that marketing their latest product/service
  • With advancement of online bandwidth and technology (Flash) companies like YouTube have created a whole new market for sharing content online no matter if you’re an individual uploading your videos as a toddler or organizations that marketing their latest product/service
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  • CHAPTER/DIVIDER SLIDE
  • Reinforce your employment brand…..as long as it’s a “respectable one right”? :O - Not just differentiate you from the competition because you have an online recruitment video but actually differentiate yourself versus who you are and what you offer! Digital Reach! “Anywhere at Anytime – think mobile application/s also” – Multi-purpose – Not just deliverables like CD, DVD or Trade Booth but also in when and who you present to…clients, vendors, investors………….
  • One Size does not fit all – When I think about this all I keep coming back to is analysis paralysis! How much did I pay for my video? If it was “free” that still may not be a good thing at all…..Turnover$ per hourly employee can average $7,000 and Turnover$ per Mgr of those hourly employees can average $20,000
  • One Size does not fit all – When I think about this all I keep coming back to is analysis paralysis! How much did I pay for my video? If it was “free” that still may not be a good thing at all…..Turnover$ per hourly employee can average $7,000 and Turnover$ per Mgr of those hourly employees can average $20,000
  • One Size does not fit all – When I think about this all I keep coming back to is analysis paralysis! How much did I pay for my video? If it was “free” that still may not be a good thing at all…..Turnover$ per hourly employee can average $7,000 and Turnover$ per Mgr of those hourly employees can average $20,000
  • One Size does not fit all – When I think about this all I keep coming back to is analysis paralysis! How much did I pay for my video? If it was “free” that still may not be a good thing at all…..Turnover$ per hourly employee can average $7,000 and Turnover$ per Mgr of those hourly employees can average $20,000
  • You need to invest time, effort and some budget dollars into your message-production value ……you need to be credible what you say is who you are…..for screening purposes also…you want the right applicant and minimize turnover…..get your message out an appropriate time frame – don’t lose your audience…it is not “IF YOU BUILD IT THEY WILL COME”!!!! This will most likely live on your brand sites for a year………….or two – you want to give a high quality, accurate, appropriately timed and easy to find location and user experience. Easy to view and share – additional features. ROI on the video and Measurements of the outcome.
  • You want/need to get corporate buy in – one reason is your finished product needs to pass the “sniff” test of your Mar/Com and possible legal team – don’t make this mistake.
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  • CHAPTER/DIVIDER SLIDE
  • And I don’t mean talking heads “yapping away”…”I love my job…I love my job…..” Employee recruitment don’t overglamorize when they want specifics though…keep them engaged – your commitment to applicants needs to be mirror your commitment to customers. Don’t highlight your awards from 2005 for employee satisfaction or images of old brand/uniforms – employer brand should be synonymous with customer brand.
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  • LIST FORMAT
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  • TEXT BASED VIDEO LINK VS GRAPHIC BASED VIDEO LINK
  • TOYS R US, TRACTOR SUPPLY, DAVE &amp; BUSTERS ect…………….
  • You tube as a destination site and to insure access to Google search…..
  • LIST FORMAT
  • LIST FORMAT
  • LIST FORMAT
  • CHAPTER/DIVIDER SLIDE
  • Did you get employee signed releases? Do you know where your recruitment video files are? What is your current process and strategy with videos that are……Outdated…..not your current version……being used inappropriately..? You need to be careful on how you construct your recruitment video strategy….
  • LIST FORMAT
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  • ENDING SLIDE
  • Maddash Hire Minds Presentation

    1. 1. David Grainger – Managing Partner & Co-Founder MadDash E-Media, Inc. <ul><li>Best Practices </li></ul><ul><li>Recruitment Video Solutions </li></ul>
    2. 2. Introduction
    3. 3. Online Video Demand… <ul><li>158 million users watched video online </li></ul><ul><li>78% of Americans watch online videos each month </li></ul><ul><li>21.4 billion videos were viewed </li></ul><ul><li>80% of the entire internet “audience” watched videos </li></ul><ul><li>The average online viewer spent over 8 hours watching video </li></ul><ul><li>Video Metrix provided by ComScore – Feb 2010 </li></ul>
    4. 4. … Online Video Demand… <ul><li>“ Professional video shorts are the hottest new marketing format to promote a business online. It is the number one way to drive new business and attract greater candidates” </li></ul><ul><li>- OnRec.com </li></ul><ul><li>The “hottest new tool in the arsenal for both employers and recruiters” is online video, which will account for about $10 billion in corporate spending by 2012… </li></ul><ul><ul><ul><ul><ul><li> - Workforce.com </li></ul></ul></ul></ul></ul><ul><li>Online video was a priority of digital marketing budgets for over 67% of senior executives in 2009. </li></ul><ul><li>- ComScore </li></ul>
    5. 5. <ul><li> </li></ul><ul><li>“ Video is rapidly becoming core to recruiting success!” </li></ul><ul><li>- ERE.net 8/14/09 </li></ul><ul><li>If you aren’t using it, you’re now being “out- presented” by companies that use it strategically. </li></ul><ul><li>- Staffing.org – 2009 </li></ul><ul><li> </li></ul>… Online Video Demand!
    6. 6. Candidate Behaviors Drive Client Response
    7. 7. Candidate Behaviors Drive Client Response
    8. 8. The Power of online Recruitment Video <ul><li>Reinforce your employment brand </li></ul><ul><li>Differentiate from competition </li></ul><ul><li>Increase stickiness of site </li></ul><ul><li>Better Qualify Candidates </li></ul><ul><li>Digital Reach / Multi-Purpose </li></ul>
    9. 9. Return on Investment (ROI)…. <ul><li>There are many different data points: </li></ul><ul><li>How many people viewed my video? </li></ul><ul><li>How many where “unique” viewers? </li></ul><ul><li>What is my average video $ per view? </li></ul><ul><li>What was the average view time? </li></ul><ul><li>What was my conversion rate (video to applicant)? </li></ul><ul><li>Where are my candidates coming from? </li></ul><ul><li>How many applicants did I get? </li></ul><ul><li>How many qualified applicants? </li></ul><ul><li>How many hires did I convert? </li></ul><ul><li>Domain traffic </li></ul>* if embedded in a web page
    10. 10. … .Return on Investment (ROI)…. <ul><li>There are many different data points: </li></ul><ul><li>What is my video cost per apply? </li></ul><ul><li>What is my video cost per hire? </li></ul><ul><li>What was my employee turnover % </li></ul><ul><li>What is my cost per employee replacement? </li></ul><ul><li>Results in our customer satisfaction measurements? </li></ul><ul><li>Results in our employee satisfaction measurements? </li></ul><ul><li> </li></ul>
    11. 11. … .Return on Investment (ROI)….
    12. 12. … .Return on Investment (ROI)….
    13. 13. … .Return On Investment (ROI) <ul><li>Quality </li></ul><ul><li>Accuracy </li></ul><ul><li>Length </li></ul><ul><li>Placement </li></ul><ul><li>User Experience </li></ul><ul><li> </li></ul>
    14. 14. Commitment to Recruitment Video… <ul><li>Planning and Organization = A Key to Success </li></ul><ul><li>Assemble the right project team </li></ul><ul><li>Identify a single point of contact </li></ul><ul><li>Collaborate and agree on: </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><li>Budget </li></ul></ul><ul><ul><li>Timeframe </li></ul></ul><ul><ul><li>Approval Process </li></ul></ul>
    15. 15. Selecting a Vendor… <ul><li>Recruitment Industry Experience </li></ul><ul><li>Video Process & Ease of Engagement </li></ul><ul><li>High Production Value </li></ul><ul><li>In-House Resources </li></ul><ul><li>Technology & Equipment </li></ul>
    16. 16. … Selecting a Vendor… <ul><li>Video Samples </li></ul><ul><ul><li>Actual Live Implementation </li></ul></ul><ul><ul><li>Similar Messaging & Style </li></ul></ul><ul><ul><li>Value Based vs. Disposable </li></ul></ul><ul><ul><li>Turn-Key Solution </li></ul></ul>
    17. 17. … Selecting a Vendor <ul><li>Client References </li></ul><ul><ul><li>Overall Experience </li></ul></ul><ul><ul><li>The Process – Ease & Timeline </li></ul></ul><ul><ul><li>Finished Video – Expectations </li></ul></ul><ul><ul><li>Is Video Actually Being Used </li></ul></ul>
    18. 18. When Creating Video – Keep In Mind… <ul><li>Testimonial – employee driven </li></ul><ul><li>Keep your video compelling – remember your audience </li></ul><ul><li>You video should be an accurate reflection of your culture, reputation, activities and opportunities </li></ul><ul><li>Keep it short – you can do orientation, training and internal communication videos later (:30 seconds – 3 minutes) </li></ul><ul><li>Keep it fresh and up-to-date </li></ul><ul><li>Don’t skimp – you have a lot riding on your recruitment video </li></ul>
    19. 19. Create Your Video Plan…
    20. 20. … Creating Your Video… <ul><li>About Us </li></ul>
    21. 21. … Creating Your Video… Company Culture
    22. 22. … Creating Your Video… Day-In-The-Life
    23. 23. … Creating Your Video… Testimonial
    24. 24. Now what?
    25. 25. Distribution Channels Career Site Video Channels Social Networks Blogs Micro Blogs Professional Networks Email Job Boards
    26. 26. Digital Media Management <ul><li>Adaptive Video Delivery </li></ul><ul><li>Run Time </li></ul><ul><li>Full Screen Playback </li></ul><ul><li>Video Captioning (CC) </li></ul><ul><li>Multi-Language Support </li></ul><ul><li>Social Networking </li></ul><ul><li>Embed Code </li></ul><ul><li>- Mobile Computing </li></ul><ul><li>SEO Best Practices </li></ul>
    27. 27. <ul><li>Custom Career Sites </li></ul>
    28. 28. <ul><li>Custom Career Sites </li></ul>
    29. 29. <ul><li>Career Page with Custom Embed </li></ul>
    30. 30. <ul><li>Career Specific & Divisions </li></ul>
    31. 31. <ul><li>Graphic Video Icons </li></ul>
    32. 32. <ul><li>Job Board Postings </li></ul>
    33. 33. <ul><li>YouTube </li></ul>
    34. 34. <ul><li>Facebook </li></ul>
    35. 35. <ul><li>LinkedIn </li></ul>
    36. 36. <ul><li>Email Signatures & Newsletters </li></ul>
    37. 37. Reporting Video Plays Unique Video Plays Average Watch Time Video Conversion* Domain traffic * if embedded in a web page
    38. 38. It’s your brand and reputation!
    39. 40. David Grainger – Managing Partner & Co-Founder MadDash E-Media, Inc. <ul><li>Q&A </li></ul>

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