Presenter: Mike Leo, CEO & president, Operative @rmikel

1. The Publisher of the Future
Matt Gay, GM Media Monetization
Digiday Digital Publishing Summit 2012
October 22, 2012

2. Companies cannot scale if they
cannot bring it together.
Our Religion Fragmentation will continue to
accelerate.
Convergence is inevitable.

3. The Ultimate Publisher Ad Stack
Demand Systems Supply Systems
Advertiser Display Ad Server
Publisher Operating System
DEMAND SYSTEM INTEGRATION
SUPPLY SYSTEM INTEGRATION
Agency Direct Sales Programmatic Sales Mobile Ad Server
Product Packaging Campaign Operations
Ad Network Video Ad Server
Accounts & Contacts Mgmt Revenue Management
RFP Management Invoice Processing Cross-Media
Exchanges
Production
Inventory Management
RTB Publishers
Business Intelligence & Data Warehouse
CRM Tools Forecast Systems
Agency Cross-Media
Audience
Operating System
Demand Planning Supply Planning
Data Broker Third-Party Data
Forecast Financial
CMS CRM Tools
Systems Applications
??? Internal Business Systems ???

4. Convergence is Happening
10/22/2012

5. One Yield Curve

6. 6
Thank You.
10/22/2012