1. Master in Management 2014
ExpressYourself
Question F:
You have just participated in an important meeting with your superior.
How will you ensure that every part of the instructions you received will
properly reach all subordinates, suppliers and clients, located in
different parts of the world.
By Diego Castillo Angeles

2. Situation
The Vice President of Sales requested to decant and inform
about a new corporate policy to the 14 countries in Latin
America. These instructiones must be communicated
properly to all subordinates, suppliers and clients involved.
Quick-step
Solution
Presented by:
Diego Castillo Angeles
Design & Planning
• Executive Summary: scope and impact of instructions.
• Specific Work Plan: responsibles, assignments,
priorization and deadlines.
• Communication Tools: video or teleconference.
Strategy Implementation
 Support the leaders during execution.
 Measurement of impacts and outcomes
Monitoring and Reinforcement
 Monitoring Tools: surveys and follow-up meetings
 Contingency Plan

3. Communication Tools
Defines a Schedule of
meetings and the platform
used: videoconference or
teleconference, depending
on the purpose and the
scope of the meeting.
Specific Work Plan
Excel Spreadsheet that
shows and relates leaders
for area, assignments and
deadlines to align and
focus efforts on priority
activities.
Presented by:
Diego Castillo Angeles
Design &
Planning
Strategy
Implementation
Monitoring &
Reinforcement
Executive Summary
Document that indicates
the scope and details of the
instructions, and the
possible impact of the
changes. Generally used to
formally communicate the
changes or project to the
parties involved.

4. Design &
Planning
Strategy
Implementation
Monitoring &
Reinforcement
Support the Leaders
during execution
Accompanying leaders
during working meetings and
communication to the parties
involved according to the
defined methodology.
Reinforce the communication
with a confirmation email and
meetings minutes.
Measurement of impacts
and outcomes
During the execution,
monitor compliance with
the work plan, deadlines
and planning agreements.
Control meetings minutes
to measure the impact of
communication.
Presented by:
Diego Castillo Angeles

5. Presented by:
Diego Castillo Angeles
Design &
Planning
Strategy
Implementation
Monitoring &
Reinforcement
Monitoring the impact of
communication
Gather feedback from
leaders and stakeholders to
make adjustments to the
communication strategy, if
necessary, through
monitoring tools such as
surveys and follow-up
meetings with all the parties
involved.
Set up of a Contingency
and a Reinforcement Plan
According to the analysis of
the impact, implement
contingency actions and
reinforcing communications
to align the scope and
expectations of the
stakeholders.

6. Presented by:
Diego Castillo Angeles
Thanks!