The Beauty and Magic of Animation and Motion Graphics

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My May 9, 2013 presentation at the Content Marketing Retreat held on Whidbey Island outside of Seattle. The theme of this year's retreat was "The Essentials of Strategic Video Storytelling".

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The Beauty and Magic of Animation and Motion Graphics

  1. 1. The Beauty & Magic ofAnimation + Motion Graphics
  2. 2. The Beauty & Magic ofAnimation + Motion GraphicsBryan Zug
  3. 3. The Beauty & Magic ofAnimation + Motion GraphicsBryan ZugWhat Now? Exactly! – animation
  4. 4. The Beauty & Magic ofAnimation + Motion GraphicsBryan ZugWhat Now? Exactly! – animationBootstrapper Studios – event + promo + demo
  5. 5. Slides athttp://bit.ly/zug2013cmrIf you like what you see, please tweet!
  6. 6. This is my card
  7. 7. This is my cardNot only would I marry it
  8. 8. This is my cardNot only would I marry itI would have its babies
  9. 9. SCCR
  10. 10. SCCRSetting
  11. 11. SCCRSettingCharacter
  12. 12. SCCRSettingCharacterConflict
  13. 13. SCCR = StorySettingCharacterConflictResolution
  14. 14. Only 3 Kindsof Resolutions
  15. 15. Only 3 Kindsof Resolutions1. Comedy (in the Greek theater sense)
  16. 16. Only 3 Kindsof Resolutions1. Comedy (in the Greek theater sense)2. Drama
  17. 17. Only 3 Kindsof Resolutions1. Comedy (in the Greek theater sense)2. Drama3. Tragedy
  18. 18. How much is thatmeteor in the window?
  19. 19. How long does it taketo herd a dinosaur?
  20. 20. Get Interestingfor $not $$$$$
  21. 21. Get Interestingfor $not $$$$$Bound by thinking + baking
  22. 22. Get Interestingfor $not $$$$$Bound by thinking + baking6 weeks = 2 Story + 2 Visual Design + 2 Animation
  23. 23. Get Interestingfor $not $$$$$Bound by thinking + baking6 weeks = 2 Story + 2 Visual Design + 2 AnimationSome upfront cost with infinite returns
  24. 24. I will prove thiswith a graph
  25. 25. Camera vs. Drawing
  26. 26. Camera vs. DrawingCamera – What is
  27. 27. Camera vs. DrawingCamera – What isCamera – $set + $props + $characters
  28. 28. Camera vs. DrawingCamera – What isCamera – $set + $props + $charactersDrawing – What could be
  29. 29. Camera vs. DrawingCamera – What isCamera – $set + $props + $charactersDrawing – What could beDrawing – 1 good visual thinker
  30. 30. This is Andrew
  31. 31. This is AndrewWe met him early in his career
  32. 32. This is AndrewWe met him early in his careerHe is a great visual thinker
  33. 33. This is AndrewWe met him early in his careerHe is a great visual thinkerMore on visual thinking in a moment
  34. 34. Some of Andrew’svisual thinking
  35. 35. A good visual thinkersketches ideas fast
  36. 36. How are animation &motion strategic?
  37. 37. How are animation &motion strategic?Cheap(er)
  38. 38. How are animation &motion strategic?Cheap(er)Fast(er)
  39. 39. How are animation &motion strategic?Cheap(er)Fast(er)and…
  40. 40. Science!
  41. 41. Brain Rulesby John Medina
  42. 42. Brain Rule #10:Vision trumpsall other senses
  43. 43. Brain Rule #10:Vision trumpsall other sensesHear information = Remember 10%
  44. 44. Brain Rule #10:Vision trumpsall other sensesHear information = Remember 10%Add a picture = Remember 65%
  45. 45. Brain Rule #10:Vision trumpsall other sensesHear information = Remember 10%Add a picture = Remember 65%(after 3 days)
  46. 46. Medina’sRules of Thumbon Vision
  47. 47. Medina’sRules of Thumbon Vision3x better recall for visual vs. oral
  48. 48. Medina’sRules of Thumbon Vision3x better recall for visual vs. oral6x better recall for visual + oral
  49. 49. Medina’sRules of Thumbon Vision3x better recall for visual vs. oral6x better recall for visual + oralRecognition doubles for a picture vs text
  50. 50. Scott McLoed
  51. 51. Scott McLoedBook – Understanding Comics
  52. 52. Scott McLoedBook – Understanding ComicsTED Talk shows how we are wired for visual patterns
  53. 53. John Marzluff’sCrow Experiments
  54. 54. Some Examples
  55. 55. Woodland Park Zoo
  56. 56. Dumb Ways to Die
  57. 57. Squirrels are thedeadliest animal
  58. 58. As we scan ourhorizon + periphery
  59. 59. As we scan ourhorizon + peripheryOur driving attention filter remains…
  60. 60. As we scan ourhorizon + peripheryOur driving attention filter remains…Danger - Will it eat me?
  61. 61. As we scan ourhorizon + peripheryOur driving attention filter remains…Danger - Will it eat me?Benefit - Can I eat it?
  62. 62. As we scan ourhorizon + peripheryOur driving attention filter remains…Danger - Will it eat me?Benefit - Can I eat it?Let’s review our bear examples
  63. 63. Conjunction junction,what’s your ________?
  64. 64. Conjunction junction,what’s your ________?I have a secret goal
  65. 65. Conjunction junction,what’s your ________?I have a secret goalCreate Schoolhouse Rock Videos for adults
  66. 66. Conjunction junction,what’s your ________?I have a secret goalCreate Schoolhouse Rock Videos for adultsFor every subject important to the future of humanity
  67. 67. Labels can bepowerful things
  68. 68. Imagine Cup intro
  69. 69. Resources
  70. 70. Back of the Napkinby Dan Roam
  71. 71. Paper app for iPad
  72. 72. “Can’t draw”became“I can think visually”
  73. 73. Slides athttp://bit.ly/zug2013cmrIf you like what you see, please tweet!
  74. 74. ShalomThat deep peace that heals all thingstwitter: @bryanzugbryanzug@gmail.comWhatNowExactly.comBootstrapperStudios.comCreditsSucker photo - view infoWoodland Park Zoo video - view infoDumb Ways to Die - view infoUp by Pixar - view info

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