H.A.B. week 3 report

1. Week 3 Report: Customer Development +
Market Sizing
Team H.A.B. | Creative founder | fall 2020
Hermione Hu, Amanda Liu & Ben Dai

2. To satisfy the belongingness & love
needs for disabilities
Our Mission
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

3. Molecule
Use
Have
Address
Blind
People
Difficulty
expanding
social
connection
Social
app
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

4. Our Hypothesis
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020
We believe blind people have a problem with expanding social network and
are willing to pay for a social app that can let them stay connected with
non-disabled people.

5. Customer Development
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

6. Where we sought them out
● Collecting survey participants: Instagram
● Finding interview participants: Personal connection
● Interviewing: Wechat Audio Chat
● Other Resources Media: Wechat Official Account; Google search; Reddit
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

7. Topic Map
Daily Life
Needs
Entertainment
Relationship
(family, friends,
working)
Mental Support
How to
communicate
Social Apps
Usage
Future
Expectation
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

8. Provisional Persona
Behaviour
● Go to church every Sunday
● Walk around the neighborhood under the help of friends
● Chat with clients
Needs
● Want to travel long distance
● Want to make new non-disabled friends
● Want to know more information on blind facilities
● Want to participate in more activities
Name: Li Ming
Job: masseur, shop owner
Age: 26
State: married
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

9. Interview #1
Name: Tingting Yi
Occupation: 9th grade student, blind
Age: 16
State: Single
Voice from Tingting:
“I want to become someone like Lang lang.”
“I want to have a job besides massager and tuner.”
“My friends from primary school to high school are all the same.”
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020
Daily Used Apps

10. Interview #2
Name: Li Yi
Occupation: masseur, blind
Age: 35
State: Married
Voice from VV:
“I am afraid to go to the place that I am not familiar with.”
“Instead of using my eyes, I use my ears to feel the world.”
“I would love to make more friends, especially non-disabled.”
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020
Daily Used Apps

11. Interview #3
Name: VV Tian
Occupation: College graduated student with hearing disorder
Age: 26
State: Single
Voice from VV:
“When I am alone I feel self-abasement but with others I feel confident”
“I normally go to quiet places with my friends such as cafe or movie theatre.”
“As I was deaf when I was 3 month old, I haven’t had a chance to hear the voice
from the real world, which makes feel bad.”
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020
Daily Used Apps

12. Things that worked
● Series of questions that are open-ended
● Feel clear on the market & hypothesis
● Have a script prepared during the interview
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

13. Things to be improved
● Develop more question focusing around our hypothesis
● Improve strategy during the interview (how to make them willing to talk more)
● Utilize our personal connection as well as social media connection
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

14. What we learned
● Target user group should be more narrowed down
● Different age groups have different needs
● Having a plan B for backing up is necessary
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

15. Market Sizing
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

16. Market Type
A niche market that cater for blind people in the existing
social app market
Also a chance to shift to a brand new market that has a new way of
interaction for blind people
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

17. Frequency/passion Matrix
rarely
often
careindifferent
SWAMP
DESERT WELL
OCEAN
A social app that relate to blind people’s
network expansion
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

18. Market Size
SOM: blind people age 18-30 in China
SAM: blind people all ages in China
TAM: blind people worldwide
SOM
1,443,000
SAM
8,248,000
TAM
39,365,000
https://www.who.int/blindness/GLOBALDATAFINALforweb.pdf
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

19. Thank You
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020

20. References
https://www.who.int/blindness/GLOBALDATAFINALforweb.pdf
https://baijiahao.baidu.com/s?id=1648081714434218403&wfr=spider&for=pc
https://www.youtube.com/watch?v=pKeynMccbZs&ab_channel=Cut
https://mp.weixin.qq.com/s/MvcWclY5S3fE_Ip6qNudLQ
https://mp.weixin.qq.com/s/ZI3QI75q3vnizQXtQFJo7Q
https://mp.weixin.qq.com/s/zq8ZgNk_6RREKEx2w_nzAw
https://mp.weixin.qq.com/s/wEgijO0jbfRaN5_6G0fixg
https://www.insider.com/reddit-blind-visually-impaired-social-media-platform-for-people-2020-6
https://www.reddit.com/r/Blind/
https://www.youtube.com/watch?v=6_pru8U2RmM&feature=youtu.be
Amanda Liu, Ben Dai & Hermione Hu | week 3 | Creative Founder | Fall 2020