Emphatize and Define // Jaime Betancur

1. EMPHATIZE
AND DEFINE
Design Thinking Action Lab.
Stanford University
Course instructor: Leticia Britos Cavagnaro
Jaime Andres Betancur-Perez
Medellín (Colombia)

2. • Because English is not my native
language, I regret of some possible
mistakes in the current presentation.
• I made the translations of the interview.
SIDENOTES

3. • Last year undergraduate student in
Graphic Design at the Pontifical Bolivarian
University (Medellín – Colombia).
• Currently is doing an intership in a design
office as Junior Graphic Designer.
• Description: Male, 22 years old.
• Have no previous experience at an design
office.
STAKEHOLDER
5 ADJECTIVES
TO DESCRIBE
THE
STAKEHOLDER
1. Shy
2. Introvert
3. Creative
4. Reserved
5. Diffident

4. • “The college gives me poor information
and non useful instruments about how
to solve problems in the real world”.
• “I went into the job not knowing what I
need to do”.
• “Working with peers with great
experience has given me an opportunity
of learning new things”.
• “On my first day of work I was very
scared and confused about what I had
to do”.
SAY

5. • Talk to seniors from college who have
passed out and now are working at big
companies.
• Share his thoughts and feelings about
to join work with his friends.
• Talk with his family and relatives about
his experiences.
• Search on the internet for more
information about work culture.
• Learn more about design industry in
Colombia.
DO

6. • He feels so stressed and overwhelmed
because not been totally prepared for
the real life work.
• He feels so nervous because the college
did not prepare him for do real work.
• He thinks that with his poor experience
at the time of completing their studies
he can’t get good jobs.
• He feel afraid because in the real world
are people far more qualified than him.
• He is worried because thinks that he can
fail.
• He needs to be prepared for change!.
THINK

7. • My stakeholder is a young,
inexperienced, hardworking designer
that is getting ready to start work. He
needs to find a way to move through
the transition more easily.
PROBLEM
STATEMENT