1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
Frida
24 years old
Mexican
Industrial Designer Student
(ITESM)
(last Semester)
“A young and unexperience
student, who is facing the end of
school and a job searching phase”
Feel motivated and secure about
ending school + finding a job
where she fulfilled her interests and
skills as a designer
There is a limited amount of infor-
mation about design skills profiles,
and the searching job process is
frustrating for unexperience
students
I think I missed a real professional experience
during the University time
“I can’t believe school is almost over”
I feel frustrated waiting
for feedback or the reply
of the company while
searching for a job
I feel with contrast
emotions about
finishing school,
I’m not sure I’m ready
to face real life
“I remember when my
teacher asked me if I
experienced an intern-
ship; I felt terrible because
I didn’t”
“I’m not sure I want to work for a company,
but I didn’t learn something yet for having
my own studio or either freelance”
“My classmates are more worried in their
portfolios rather in searching for job
vacancies”
“People from human resources don’t have
the enough information, they think
designers only work for drawing
in 3d, and there’s more we can do”
“I’m really scared to finish school without
having any job”
I’m looking for a post-graduate course in
other country while I find a good job
I’m looking for job vaccancies, but is frustrating not
finding something interesting , sometimes job offers for
marketers can be also good for designers
I’m trying to learn everything from school, but I haven’t
found a job where I could apply my learning properly
I’ve been only studying, not working yet
I think there are few opportunities
For industrial designers in Mexico, companies
are hiring only for 3D drawing.
I think you need to work first in a company,
and then having your own design studio.
I think that internships at my school
did not fulfill my design interests.
* There is a limited amount
of information about
design skills profiles, even
in universities
*Is frustrating the period of
searching for a job and not
receiving feedback from
companies.
*There are opportunities
for teaching students in
how to be proactive while
searching for a job
* The actual options for
internships are not enough
flexible for creative profiles