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Business Management
Word count: 3,500 words (+/-10%)
This assessment is aim providing you with an appreciation and
in-depth understanding of the key and practical issues in
management within organisations. These areas will include the
role management plays within an organisation, the development
and motivation of people and the management of a culturally
diverse workforce.
You need to conduct an in-depth analysis of a recognized
organization on various aspects of its operations. You shall
apply the relevant management concepts / theories learnt in this
module to discuss the chosen organization operations and
performance.
The report shall be structured in the following way:
1. Introduction (overview of report and justifications of chosen
organisation)
2. Chosen organisation’s scope of business and organisational
structure
3. The various levels of management and functions of the
chosen organization
4. Leadership style of the CEO / senior management and impact
on the organizational performance
5. Organisational culture type and implications on employee
behaviours
6. HRM system with focus on HRD policies and practices
7. The chosen organization’s diversity management policies and
practices
8. Conclusion
9. Reflection (150 words) – what did you learn about this
organization in terms of how the management lead the
organization and how it offered you a valuable lesson in
management practices
Sources of references used to prepare this report may include
the company annual report, press, consultancy reports, journal
articles or other relevant sources. Avoid using unreliable sites
such as Wikipedia or paid essay sites.
The report will be graded based on the following criteria:
1. Ability to critically evaluate the role and impact of
management within an organisation.
2. Ability to analyse and evaluate the varying types and levels
of management within an organisation.
3. Ability to identify key principles related to the management
and development of people within
organisations.
4. Ability to demonstrate self-awareness, openness and
sensitivity to diversity in terms of people, cultures, business
and management issues.
5. Overall presentation (format) in writing a report including
keeping to the Harvard Referencing system
Marking Criteria
Content and Analysis (Total: 80 marks)
· Demonstrates an understanding of an organisation.
· Thorough research and application of relevant theoretical
construct(s).
· Evidence of critical thought and analysis.
· Close integration of supporting evidence.
Report Style and Presentation (Total: 20 marks)
· Follows correct structure and format of report.
· Clarity of expression.
· Logical flow of content; sentence structure, grammar,
punctuation, paragraphs and spelling.
· Correct use of Harvard system of referencing.
Please note that plagiarism and cheating in any form will be
penalised. Each report shall include the Coursework Grading
Form as the cover page stating clearly the module title, student
name/ID and date of submission. Any late submission will be
awarded zero marks.
Topic/title (phrase)
Name
Student #
[Graphic/Picture? (not necessary, your choice)]
Communication 1120
Instructor: Frances Kirson
Date:
Scenario
Briefly describe your scenario.
To: name(s)
From: your name
Date: current
Subject: bold or CAPS
This report summarizes my research of the specialized field of
pet design.
Our firm, Great Design, has been considering avenues in niche
markets in
order to gain a reputation as an interior design company that
will become
known for outstanding quality work in a specialized area of
design.
Interior design often focuses on homeowner’s lifestyle and their
children, but
considerations for pets are often neglected. Designing with
people’s pets in
mind not only benefits the pets, but also the families who are
living with
them. Although pets are part of the family, sometimes people
consider
surrendering their animals because they find it difficult to live
with their pet.
For example, people do not know where to put their cat’s litter
box, or they
trip over the dog’s food dish. These daily frustrations can be
overcome by
implementing some design tools and features. In no time, people
and their
pets will be living happily together in a more functional space.
Currently in Vancouver, no interior design company advertises
that they
specialize in designing for pets. However, if you look around
the city, it does
not take long to realize that people love their pets, and many
services
already exist for them. Doggy daycares, bakeries, even spas, are
examples
of some of the pricey services people spend on their pets. It
appears that
catering to pets and people who treat their pets as children
could be a viable
niche market. In fact, according to an online article entitled
Pampered Pets,
the pet industry is a four to five billion dollar a year market.
I have researched the different aspects of designing for pets,
and I
recommend that our company consider this niche market as a
new focus in
our future work. I also recommend that our firm source and
supply specialty
pet furniture items for our clients. I have found four areas that I
recommend
our firm concentrate on:
• Space planning for pets
• Materials for pets
• Furniture for pets
• Special features and built-ins for pets.
Commented [A1]: [Choose Memo or Letter Format- depends on
internal or external. This is an internal message, so memo
format is
used. If it’s to an external client, choose a letter format and
greeting.
Commented [A2]: Begin with a clear, direct opening
Commented [A3]: The part gives the purpose of the report.
Speak directly to the client. In this case the client is another
member
of the same company.
Commented [A4]: This part provides background information
(context)
Commented [A5]: If you use facts or statistics, make sure you
give the source. Always properly use citations. Use the APA
style
guide for details on how to properly include citations and
refereces.
Commented [A6]: Preview the sections of the report, in the
same order that they appear in the report. Use the same wording
that is used in the reports’ headings.
Commented [A7]: Preview of recommendations. The bulleted
list give the criteria, and this order will be followed in the rest
of the
report.
Space Planning for Pets
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
Materials for Pets
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
Commented [A8]: Heading used (same order as given in criteria.
Commented [A9]: Imagine the information for this section is
written here.
Commented [A10]: Next heading (same format)
Commented [A11]: Imagine the information for this section is
written here.
Furniture for Pets
Pet furniture does not have to ugly or utilitarian anymore. Many
pieces are
available that are attractive and will fit into many different
design styles.
Dog crates and litter boxes now come in contemporary design
styles so that
they can blend in with a space’s colour and design scheme.
Some pieces are
dual-purpose in that they also act as pieces as furniture. These
pieces are
ideal for apartments, condos or small rooms. Figure 1 below
shows an
example of a dog bed that also is a bedside table.
Figure 1: Bed Side Dog House
Source: Luxury Indoor Dog Houses by DenHaus
Many dog owners would be thrilled to have a dog house like the
one
shown above in Figure 1. A piece of furniture like this creates a
living
space for the dog while not upsetting the balance of decorating.
However, most furniture choices like this have to ordered off
the
internet. The lack of available pet furniture in the city is also an
opportunity to source and supply these pieces to our clients.
Special Features and Built-Ins
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
Commented [A12]: 3rd heading
Commented [A13]: Introduce the graphic and refer to it in the
text.
Commented [A14]: Label and source the graphic
Commented [A15]: Explain and interpret the graphic. Give
important points to notice, what to learn, conclusions to be
drawn.
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
_____________________________________________________
___
Conclusion and Recommended Actions
Interior design that focuses on pets is an important and unfilled
niche
within the pet industry in Vancouver. As my research shows,
many
different aspects contribute to design that will benefit pets and
pet
owners.
I recommend that Great Design do the following:
1. Become the only design firm in Vancouver to specialize in
designing
for pets, specifically in the areas of space planning, material,
furniture and special features for pets.
2. Source and make readily available to our clients a selection
of pet
furniture items.
Commented [A16]: A conclusion is different from the
recommendations.
This paragraph is a concise conclusion
Commented [A17]: This phrase is lead-in to the list of
recommendations. It provides context for the items in the list.
References
Luxury Indoor Dog Houses by DenHaus (2013). Retrieved
March 18, 2013
from www.denhaus.com
Pampered Pets. (2013). Retrieved March 21, 2013, from
http://news.msn.com.au/home/story_13178.asp
Commented [A18]: List your references here in
correct APA format
http://www.denhaus.com/
http://news.msn.com.au/home/story_13178.asp

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