Course project demographic site analysis the demographic site an

1. Course Project: Demographic Site Analysis
The demographic site analysis provides a summary of a specific
market area. For this paper component, you will choose a
specific geographic area (locality; zip code, or census tract) and
prepare a demographic profile of the people who live in that
area from data available at the website of the US Census Bureau
(www.census.gov) or other reputable demographic sources (for
example, the local Chamber of Commerce, state hospital
association, or other government sources). This profile should
provide specific demographic information about the population,
including relevant facts and figures. For example, you might
include information on population growth, gender,
race/ethnicity, education level, marital status, age ranges, or
income ranges. If available, you might also include data
regarding health characteristics of your market population. This
data is sometimes available from local or state health
departments or national health registries (such as the CDC).
You are encouraged to include graphs or charts that help
describe the demographics of your geographic area (at least one
is required).
You will also include a brief overview of the healthcare
organizations currently serving this market. Briefly identify
and describe the hospitals, clinics, or other healthcare service
providers in this area.
After preparing the demographic and market profile, you will
then analyze potential healthcare needs one might anticipate in
this geographic area. Your analysis should address the
following questions:
1. What does this demographic profile tell you about potential
healthcare utilization and health behaviors?
2. What does the profile tell you about the needed healthcare
services or products?
3. Are all these needs currently being met by the existing
healthcare organizations? If not, which needs might represent a

2. market opportunity?
The length of the Demographic Site Analysis should be 600 to
800 words. You should cite all sources in APA style, both in-
text and at the end of the document. You are required to have at
least three sources to support this component of the course
paper (you will need at least 10 references for the full course
paper).
The grading rubric for the FINAL course project (due in Week
7) is included on the following page. Please use this rubric as a
guide when preparing each component of the course project.
Course Project: Market Analysis
In the Demographic Site Analysis, you identified unmet
healthcare needs and opportunities for your geographic area. In
this section of the paper, you will go into greater detail
regarding your specific proposed healthcare service or product
and your intended target market.
In the Market Analysis component you will answer the
following questions:
1. What is your product/service? (Try to be as specific as
possible)
· If your product/service is new, what problem is it designed to
solve?
· If it is an existing product/service, what is its value for the
target market? How is it better than what is already in
existence?
· Is your product/service offered as part of an existing
healthcare organization (for example, as a new or expanded
service within a local hospital or clinic), or as part of a newly
formed healthcare organization?
2. Who is your target market? (Try to be as specific as
possible)
· Describe your target market using demographic, geographic,

3. psychographic, and healthcare usage variables.
3. What is the size of this market? Describe the methods used
to determine the size of the market.
4. What are the specific needs of this market, in terms of your
product or service?
5. What trends in the external environment may impact your
proposed product service (for example, technological,
economic, socio-demographic, legal/regulatory, or
environmental trends)?
6. What are the strengths, weaknesses, opportunities and threats
(SWOT) of your product/service, based on the needs of your
target market and any applicable trends in the external
environment?
7. Who are the competitors and what are their strengths and
weaknesses?
The length of Market Analysis component should be 700 to
1,000 words. You should cite all sources in APA style, both in-
text and at the end of the document. You are required to have at
least four sources to support this component of the paper (you
will need at least 10 references for the full course paper). One
of these sources may be your course textbook.
Course Project: Marketing Plan
In this final piece of your course paper, you will develop a brief
marketing plan for your product/service. In this section, you
should:
1. Identify the overall marketing goal(s).
2. Identify 3-5 specific marketing objectives (these should be
specific, measurable, achievable, realistic, and have a time
element).
3. Identify specific marketing strategies for achieving those
objectives and goals, including:

4. a. Product Strategies (What your "product" will look like?)
b. Distribution Strategies (How you will distribute your
product or service to your target market?)
c. Promotion Strategies (How you will promote your
product/service?)
d. Pricing Strategies (How you will price your
product/service?)
4. You should clearly articulate how your intended strategies
satisfy the needs of your target market.
The length of Marketing Plan component should be 800-1600
words. You should cite all sources in APA style, both in-text
and at the end of the document. You are required to have at
least three sources to support this component of the paper (you
will need at least 10 references for the full course paper).
Course Project: Final Course Paper
Completed Course Project
Your completed course paper will bring together all three
previous components, and should incorporate any needed
changes based on suggestions or feedback from the instructor.
You should also include an introduction to the paper, which
previews the components, a conclusion to the paper, and a
complete Reference List at the end of the paper. The total
research paper should be 2100-3400 words in length, with 10 or
more references. See Syllabus "Due Dates for Assignments &
Exams" for due date information.
Writing Style
The paper should represent your best professional writing and
work. Pay careful attention to paragraphing, sentence structure,

5. quotation conventions, spelling, punctuation, citation protocol,
and other aspects of grammar. Remember to proofread,
correcting any typing or printing errors.
All papers written for this course should follow the standards
that are applicable in the business environment. This includes a
business-appropriate writing style and no misspelled words or
grammatical errors. Presentation and organization, while not as
important as content, will impact your grade. Always write as
if the reader is unfamiliar with the material you are presenting.
Physical Preparation of the Paper
The paper should be double-spaced, with one-inch margins all
around. Font should be of legible size, no larger than 12, and no
smaller than 10, preferably Times New Roman style. Papers
should include a title page that contains the student’s name,
class, date, and paper title, as well as a separate works cited
page (references) at the end to include scholarly references used
in developing the paper.
Citing Work in the Body of the Paper
This paper will be written using the latest publication manual of
the American Psychological Association (APA). There are two
steps in the APA style of documentation: (1) works are cited, in
an abbreviated form, in the body of the paper, and (2) full
information about all works cited in the text provided at the end
of the paper in a section entitled "Reference Page." APA
training resources are located in the syllabus and provided by
DeVry library services.
A Check List and a Few Reminders
Did you:

6. · Proof-read the paper?
· Use quotation marks for any direct quote (complete with page
number where the quote was taken from)?
· Limit direct quotes to less than 10% of the paper content?
· Keep your paper gender neutral? (Do not assume the
masculine voice when writing – use "police officer" rather than
"police man" or use he/she rather than he)?
· Keep the tense the same throughout your paper? (Should be in
past tense – such as, "research revealed")?
· Insure that you have at least 2 complete sentences for a
paragraph? (One sentence paragraphs are not accepted in formal
writing.)
· Avoid using a personal pronoun in the paper (such as "I",
"my", etc.).
The grading rubric for the final course project is included on the
following page.
Category
Points
Weighting
Description
Content
50 pts
38%
All key elements of the assignment are covered in a substantive
way. Word count follows instructions. Major points are stated
clearly, are supported by specific details (examples or analysis),
and are organized logically. The paper links theory to relevant
examples of current experience and industry practice. Provided
depth and clarity.
Analysis
40 pts
31%
The product/service idea fits logically with the demographic
characteristics.

7. The marketing mix is appropriately supported by the target
market characteristics.
Grammar and Spelling
15 pts
12%
Paper is well written and is college level writing. Rules of
grammar, usage, and punctuation are followed. Spelling is
correct. At least 10 references included and cited appropriately
both in-text and in the reference listing. Follows APA format.
Organization & Cohesiveness
25 pts
19%
Paper is organized, has topical flow, uses appropriate industry
vocabulary, concepts, and theory. Paragraph transitions are
present and logical, flow maintained throughout paper.
Sentences are complete, clear, and concise. Sentence transitions
are present and maintain the flow of thought.
Total
130 Pts
100%
A quality paper will meet or exceed all of the above
requirements.
FNSACC505A – Final Assessment task 2015
Using this template
Before you complete this business plan template and start using
it, consider the following:
1. Do your research. You will need to make quite a few
decisions about your business including structure, marketing
strategies and finances before you can complete the template.

8. By having the right information to hand you also can be more
accurate in your forecasts and analysis.
2. Determine who the plan is for. Does it have more than one
purpose? Will it be used internally or will third parties be
involved? Deciding the purpose of the plan can help you target
your answers. If third parties are involved, what are they
interested in? Although don’t assume they are just interested in
the finance part of your business. They will be looking for the
whole package.
3. Do not attempt to fill in the template from start to finish.
First decide which sections are relevant for your business and
set aside the sections that don’t apply. You can always go back
to the other sections later.
4. Use the [italicised text]. The italicised text is there to help
guide you by providing some more detailed questions you may
like to answer when preparing your response. Please note: If a
question does not apply to your circumstances it can be ignored.
5. Download the Business Plan Guide. The business plan guide
contains general advice on business planning, a complete
overview of the business plan template and a glossary
explaining the main terms used throughout this template.
6. Get some help. If you aren’t confident in completing the plan
yourself, you can enlist the help of a professional (i.e.
Enterprise Connect Centre, Business Enterprise Centre, business
adviser, or accountant) to look through your plan and provide
you with advice.
7. Actual vs. expected figures. Existing businesses can include
actual figures in the plan, but if your business is just starting
out and you are using expected figures for turnover and finances
you will need to clearly show that these are expected figures or
estimates.

9. 8. Review. Review. Review. Your business plan is there to make
a good impression. Errors will only detract from your
professional image. So ask a number of impartial people to
proofread your final plan.
For advice and examples on how to complete this template,
please download the business.gov.au Business Plan guide from
www.business.gov.au/businessplan.
Scan to watch our business planning video:
[Your Name]
[Student number]
[Business Name]
[Main Business Address]
ABN: [Made up]
[Signature]
[Kelly’s Accountant]
Business Plan
Prepared: [Date of submission]
Table of Contents
3The Business
3Business details
3Registration details
3Business premises
4Organisation chart
4Management & ownership
4Key personnel

10. 5Products/services
6Insurance
6Risk management
6Legal considerations
7Operations
8The Market
8Market research
8Market targets
8Environmental/industry analysis
8Your customers
9S.W.O.T. analysis
10Your competitors
11Advertising & sales
12The Future
12Vision statement
12Mission statement
12Goals/objectives
12Action plan
13The Finances
13Key objectives & financial review
13Assumptions
14Start-up costs for [YEAR]
15Profit and loss forecast
16Expected cash flow
The Business
Business details
Products/services: [What products/services are you selling?
What is the anticipated demand for your products/services?]
Registration details
Business name:
Kelly's Accountant
Business premises

11. Business location: [Describe the location and space
occupied/required. What is the size of the space you
occupy/require? Which city or town? Where in relation to
landmarks/main areas? If you have a retail business, where are
you in relation to other shops? What is the retail traffic like?]
Location in Melbourne Australia
Organisation chart
[Outline your business structure in the chart below.]
Management & ownership
Names of owners: Kelly
Key personnel
Current staff
[List your current staff in the table below.]
Job Title
Name
Expected staff turnover
Skills or strengths
[e.g. Marketing/ Sales Manager]
[Mr Chris Brantley]
[12-18 months]
[Relevant qualifications in Sales/Marketing. At least 5 years
experience in the industry. Award in marketing excellence.]

12. Products/services
Product/Service
Description
Price
[Product/service name]
[Brief product/service description]
[Price including GST]
Market position: [Where do your products/services fit in the
market? Are they high-end, competitive or budget? How does
this compare to your competitors?]
Insurance
Workers compensation: [Provide details if you have workers
compensation insurance? This is mandatory if you have
employees.]
Risk management
[List the potential risks (in order of likelihood) that could
impact your business.]
Risk

13. Likelihood
Impact
Strategy
[Description of the risk and the potential impact to your
business.]
[Highly Unlikely, Unlikely,
Likely,
Highly Likely]
[High,
Medium,
Low]
[What actions will you take to minimise/mitigate the potential
risk to your business?]
Legal considerations
[List the legislation which will have some impact on the
running of your business. For example: consumer law, business
law, or specific legislation to your industry.]
Operations
Suppliers

14. [Who are your main suppliers? What do they supply to your
business?How will you maintain a good relationship with
them?]
Plant & equipment
[List your current plant and equipment purchases. These can
include vehicles, computer equipment, phones and fax
machines.]
Equipment
Purchase date
Purchase price
Running cost
Computer
Pinter
The Market
Market research
[What statistical research have you completed to help you
analyse your market? Did you use a survey/questionnaire? If so,
you may like to attach a copy of your survey/questionnaire to
the back of this plan.]
Your customers

15. Key customers
[Identify your key customers. (These can be large consumers of
your products or individuals whose satisfaction is key to the
success of your business.) How will you target your
products/service to them?]
S.W.O.T. analysis
[List each of your businesses strengths, weaknesses,
opportunities or threats in the table below and then outline how
you plan to address each of the weaknesses/threats.]
Strengths
Weaknesses
Opportunities
Threats
Your competitors
[How do you rate against your competitors? How can your
business improve on what they offer?]
Competitor details
[List at least 5 competitors in the table below.]
Competitor
Established date
Size
Market share (%)
Value to customers
Strengths
Weaknesses
[Competitor name]

16. [When were they established?]
[Number of staff and/or turnover]
[Estimated percentage of market share]
[Unique value to customers. E.g. convenience, quality, price or
service?]
[What are your competitor's main strengths?]
[What are your competitor's main weaknesses?]
Advertising & sales

17. Advertising & promotional strategy
[What strategies do you have for promoting and advertising
your products/services in the next 12 months?]
Planned promotion /advertising type
Expected business improvement
Cost ($)
Target date
[Print media advertising, online advertising, mail-out,
giveaway, media release, social media campaign or event.]
[How do you expect it will improve your business success?]
[$]
[Month/Year]
The Future
Vision statement
[What is your business' vision statement? It should briefly
outline your future plan for the business and include your
overall goals.]
Mission statement

18. [What is your business' mission statement? I.e. how will you
achieve your vision?]
Goals/objectives
[What are your short & long term goals? What activities will
you undertake to meet them?]
Action plan
Please note: This table does not include sustainability
milestones as they are listed in the sustainability section above.
Milestone
Date of expected completion
Person responsible
[What are the business milestones that you need to complete
starting from today?]
[When do you expect to complete them?]
[Who is responsible for delivering this milestone?]
The Finances
Key objectives & financial review
Financial objectives
[List your key financial objectives. These can be in the form of
sales or profit targets. You could also list your main financial
management goals such as cost reduction targets.]
Finance required

19. [How much money up-front do you need? Where will you obtain
the funds? What portion will you be seeking from loans,
investors, business partners, friends or relatives, venture capital
or government funding? How much of your own money are you
contributing towards the business?]
Assumptions
The financial tables on the subsequent pages are based on
the assumptions listed below:
· [List your financial assumptions. These can include seasonal
adjustments, drought or interest rates etc.]
Chart of Accounts
· Considering the tables below prepare a simple, number based
chart of accounts. This may be in any format you like and may
be completed separately and attached as an appendix.
Documentation
· Include a brief list of the financial documentation you will be
required to keep in your business. Also indicate the length of
time you would need to keep it
Security
· You have decided to use an MYOB system to run your
business. Please provide a detailed analysis of the security
requirements you will use to protect both the MYOB data, other
data and physical records that you hold in your business.
Start-up costs for [YEAR]
[Double-click the table below to enter your details or attach
your own start up costing sheet at the back of this business
plan.]

20. START-UP COSTSCost ($)EQUIPMENT/CAPITAL
COSTSCost ($)
Registrations Business purchase price
Business nameFranchise fees
LicencesStart-up capital
PermitsPlant & equipment
Domain namesVehicles
Trade marks/designs/patentsComputer equipment
Vehicle registrationComputer software
More…Phones
Membership feesFax machine
Accountant feesMore…
Solicitor feesSecurity system
Rental lease cost (Rent advance/deposit)Office equipment
Utility connections & bonds (Electricity, gas, water)Furniture
Phone connectionShop fitout
Internet connectionMore…
Computer software
Training
Wages
Stock/raw materials
Insurance
Building & contents
Vehicle
Public liability
Professional indemnity
Product liability
Workers compensation
Business assets
Business revenue
Printing
Stationery & office supplies
Marketing & advertising
More…
Total start-up costs$0Total equipment/capital costs$0

21. Profit and loss forecast
[Double-click the table below to enter your details or attach
your own profit & loss sheet at the back of this business plan]
PROFIT & LOSS FORECAST[Year 1][Year 2][Year 3]
Sales
less cost of goods sold
More…
Gross profit/net sales$0$0$0
Expenses
Accountant fees
Advertising & marketing
Bank fees & charges
Bank interest
Credit card fees
Utilities (electricity, gas, water)
Telephone
Lease/loan payments
Rent & rates
Motor vehicle expenses
Repairs & maintenance
Stationery & printing
Insurance
Superannuation
Income tax
Wages (including PAYG)
More…
Total expenses$0$0$0
NET PROFIT$0$0$0
Expected cash flow
[Double-click the table below to enter your details or attach
your own expected cash flow sheet at the back of this business
plan]

22. EXPECTED CASHFLOW
[YEAR]
JanFebMarAprMayJunJulAugSepOctNovDec
OPENING BALANCE$0$0$0$0$0$0$0$0$0$0$0$0
Cash incoming
Sales
Asset sales
Debtor receipts
Other income
Total incoming$0$0$0$0$0$0$0$0$0$0$0$0
Cash outgoing
Purchases (Stock etc)
Accountant fees
Solicitor fees
Advertising & marketing
Bank fees & charges
Interest paid
Credit card fees
Utilities (electricity, gas,
water)
Telephone
Lease/loan payments
Rent & rates
Motor vehicle expenses
Repairs & maintenance
Stationery & printing
Membership & affiliation fees
Licensing
Insurance
Superannuation
Income tax
Wages (including PAYG)
More…
Total outgoing$0$0$0$0$0$0$0$0$0$0$0$0

23. Monthly cash balance$0$0$0$0$0$0$0$0$0$0$0$0
CLOSING BALANCE$0$0$0$0$0$0$0$0$0$0$0$0
Kelly
Owner
[Mr Jo Stevens
Operations]
[Mr Chris Brantley
Marketing Manager]
[Mrs Cherie Laws
Office Manager]

24. _1371288868.xls
Sheet1START-UP COSTSCost ($)EQUIPMENT/CAPITAL
COSTSCost ($)RegistrationsBusiness purchase priceBusiness
nameFranchise feesLicencesStart-up capitalPermitsPlant &
equipmentDomain namesVehiclesTrade
marks/designs/patentsComputer equipmentVehicle
registrationComputer softwareMore…PhonesMembership
feesFax machineAccountant feesMore…Solicitor feesSecurity
systemRental lease cost (Rent advance/deposit)Office
equipmentUtility connections & bonds (Electricity, gas,
water)FurniturePhone connectionShop fitoutInternet
connectionMore…Computer softwareTrainingWagesStock/raw
materialsInsuranceBuilding & contentsVehiclePublic
liabilityProfessional indemnityProduct liabilityWorkers
compensationBusiness assetsBusiness revenuePrintingStationery
& office suppliesMarketing & advertisingMore…Total start-up
costs$0Total equipment/capital costs$0
_1486193883.xls
Sheet1EXPECTED CASHFLOW
[YEAR]JanFebMarAprMayJunJulAugSepOctNovDecOPENING
BALANCE$0$0$0$0$0$0$0$0$0$0$0$0Cash
incomingSalesAsset salesDebtor receiptsOther incomeTotal
incoming$0$0$0$0$0$0$0$0$0$0$0$0Cash outgoingPurchases
(Stock etc)Accountant feesSolicitor feesAdvertising &
marketingBank fees & chargesInterest paidCredit card
feesUtilities (electricity, gas, water)TelephoneLease/loan
paymentsRent & ratesMotor vehicle expensesRepairs &
maintenanceStationery & printingMembership & affiliation
feesLicensingInsuranceSuperannuationIncome taxWages
(including PAYG)More…Total
outgoing$0$0$0$0$0$0$0$0$0$0$0$0Monthly cash
balance$0$0$0$0$0$0$0$0$0$0$0$0CLOSING
BALANCE$0$0$0$0$0$0$0$0$0$0$0$0
_1371288685.xls
Sheet1PROFIT & LOSS FORECAST[Year 1][Year 2][Year
3]Salesless cost of goods soldMore…Gross profit/net

25. sales$0$0$0ExpensesAccountant feesAdvertising &
marketingBank fees & chargesBank interestCredit card
feesUtilities (electricity, gas, water)TelephoneLease/loan
paymentsRent & ratesMotor vehicle expensesRepairs &
maintenanceStationery &
printingInsuranceSuperannuationIncome taxWages (including
PAYG)More…Total expenses$0$0$0NET PROFIT$0$0$0