Personal working experience and research portfolio updated in 2021

1. Desi
Lestarini
DL
ResearchExecutiveatIpsosMarketResearch
01

2. living as a long-life learner is my biggest goal
Desi has always found the joy of understanding what's going behind and
learn the unmet were very rewarding. Working at research industry has given
her a great opportunity to expand her knowledge and broaden her
perspective on marketing especially related to the consumer, product,
company growth, and the industry itself. Aspired to become a great
contributor of the industry like Hermawan Kartajaya as one of Gurus Who
Have Shaped The Future of Marketing and has an experience working
together with Yongky Susilo as Bapak Retail Indonesia, give her a very strong
motivation to stay amused and absorbed with research.
Almost 2.5 years experience on market research
industry, especially qualitative research
She was drawn into research since university days and then took Internship
at Nielsen Indonesia as the no. 1 multinational research agency in Indonesia
on 2017. At that time, she joined RV (Retail Vertical) division, equipped
herself with both basic real implementation of Quantitative Research and
Qualitative Research by supporting on report works and event organizer for
their merchandising's workshop. Once she finishing bachelor degree in
Marketing Management major at Trisakti School of Management on 2018,
she then decided to specifically scale-up on her qualitative research skills
and advanced herself at IUU (Qualitative team) in Ipsos Market Research
Indonesia up until now.
Desi Lestarini
ResearchExecutiveatIpsosMarketResearch

3. My
Experience
Background
Internship at Nielsen Indonesia
June 2017 - October 2017 | part of Retail Vertical division
| reporting to Research Manager
Associate Research Executive at
Ipsos Market Research
May 2018 - August 2019 | part of IUU (Qualitative
division) | Reporting to Research Manager
Associate Product Manager at
Agate International
September 2019 - November 2019 | part of Mobile Games
division specialized at research planning for Upcoming Global
Product Development Strategic | Reporting to Product Manager
Research Executive at
Ipsos Market Research
January 2021 - now | part of IUU (Qualitative division) |
Reporting to Senior Research Manager
03

4. Certifications
PHARMA PV TRAINING (Johnson &
Johnson Learning Management System
ComplianceWire) - Adverse Event (AE) /
Product Quality Complaint (PQC)
(2020)
CSA Instute - Registered
Securities Analyst (RSA)
(2017)
04

5. Industry Exposure
Fast Moving Consumer Goods
Involved in project management /operational control / fieldwork monitoring /
moderation / reporting / presentation | Personal Care (P&G) Dairy (Wyeth
Nutrition, Austasia Food, Arla) Home Care (Reckitt Benckiser, Godrej
Indonesia) Snack (Mondelez) RTD (Danone Water) Seasoning (ABC)
Technology
Involved in project management /operational control / fieldwork monitoring /
moderation / reporting / presentation | Financial & Banking Apps (VISA)
Mobile Apps (Mainspring Technology) Consumer Tech Investor (Good Water
Capital) Printer (Epson) Ride Hailing (GOJEK Indonesia) internet service &
products (Google)
Financial and Banking
Involved in project management /operational control / fieldwork
monitoring / reporting / presentation | Bank & Loans (BRI)
Non-Government Organization, Reputation &
Social Research
Involved in project management /operational control / fieldwork monitoring /
moderation | Reputation (ENI) NGO (Women World Banking, National
Gepgraphic) Agency (IRIS Wolrdwide) Consulting (Athena Global Alliance)
05
Health Care & Wellness
Involved in fieldwork monitoring / reporting | Amway Indonesia, Danone,
Johnson & Johnson, P&G
Beauty
Involved in project management /operational control / fieldwork
monitoring / reporting / presentation | L'oreal, Paragon Indonesia
Toys & Games
Involved in project management /operational control / fieldwork monitoring /
moderation/ reporting / presentation | Toys (LEGO) games (Tencent)
Automotive and Oil Industry
Involved in project management/ operational control/ fieldwork
monitoring / reporting | Oil (EXXON-Mobil Indonesia)
Food & Beverages
Involved in project management /operational control / fieldwork
monitoring / reporting | Pizza Hut indonesia
Cigarettes
Involved in project management /operational control / fieldwork
monitoring | Sampoerna, JTI

6. Study Exposure
06
U&A and/or Market
Behavior Understanding
Product Testing & Product
Lab
Concept Testing
POSM and Ads Test
Marketing Event Observation
Online community-based insight
and many more for various purpose...

7. Research Method
Experience...
In-Depth Interview
Group Discussion
Ethnographic, Immersion,
Home Visit
Online Consumers
Communities & Chatroom
Shop Along
07
Usability Testing
Journal & Diary

8. J&J Online Interactive Workshop
(Local & International) - 2020
In charge of Technical Arrangement for Phase 1 of Research
Series from Johnson & johnson - Uncovering insights on the
lived vs desired experience for individuals infected with DR-
TB
08
Recent
Documentation
LEGO Online IDI - 2020
In charge of Modertor for U&A and Market Behavior
Understanding of Construction Toys in Indonesia
GODREJ Indonesia Online
Usability Testing - 2020
In charge of Project Management & Fieldwork
Monitoring for U&A and Usability Testing of
New Upcoming Home Care Apps from GODREJ
Indonesia

9. Qualitative
Research Digital &
Tech Tools
Exposure...
09

10. Whether thing will be work
or not work, just do it.
Iterate later.
10
Desi Lestarini

11. DLHit me up!
For further
information...
Getintouch
Email
DLESTARINI@gmail.com
LinkedIn
https://www.linkedin.com/in/desi-
lestarini-4a5569116/
Phone
+62 - 878 - 7450 - 367611