1. S UC H I S M I T A RO Y
Contact: +91-9971108193/ +91-9831176070/ +91-033-24613959
Email:suchismitaroy007@gmail.com/suchismita_roy@hotmail.com
in.linkedin.com/in/suchismitaroy007
STRATEGIC MANAGEMENT PROFILE –CORPORATE COMMUNICATIONS, INTENAL & EXTERNAL
COMMUNICATIONS, BRAND & MARKETING COMMUNICATIONS, PUBLIC & CORPORATE AFFAIRS, CSR
EXECUTIVE SYNOPSIS
 Profile: Seasoned industry professional with 20+ years of insightful experience and strategic focus of Corporate
Communications, Internal & External Communications, Brand & Marketing Communications, Media Relations, Public Affairs,
Reputation & Crisis Management, Corporate Brand Management, Digital & Social Media, Content Development, Stakeholder
Management, Government Affairs, Policy Advocacy, Corporate Social Responsibility, Market Study & Research, New Business &
Market development.
 Industry Insights: Agrochemicals, Agriculture, Crop protection, Agro-Chemicals Crop Biotechnology, Auto Manufacturing,
Telecom, Information Technology & Software, Direct Selling & FMCG.
 Strategic Focus:
 Combined communication practice of Online and offline mediums to increase reach on sustainable Public Affairs,
Media outreach & Media planning practices to increase reputation wealth addressing Business needs.
 Design, & implementation of policy framework for Corporate Communications, Branding, Marketing, CSR & Corporate
affairs for large corporates and Industry associations based on vision, mission and core values
 Internal Communications: Integrating focused employee communication tools based on interaction and feedback in
line with social & digital media (Intranet & Internet microsites) trends based on industry specific content.
 External Communications: Media relations, Public Affairs, Outreach with key stakeholders Creating and identifying
speaking opportunities for events, seminars, workshops for Business Heads.
 Development of marketing & communication collaterals in the form of Brochures, Audio Videos, Calendars & Diaries.
 Branding Industry & Organization: Participation in scientific communication workshops and seminars
 Creation of Perception Management tools to Manage Crisis & create Reputation wealth for sustainability index.
 Corporate Social Responsibility- Design & Implementation of CSR policy strategy depending on target audience
 Coordination with Global platforms across diverse industries, functions & stakeholders.
 Multiple interaction levels from President/CEOs to cross functional multi-cultural employees.
 Developing Communication packages for business outcomes like profiling of Food Security Index with regulators &
govt officials, Golden Rice Program, Kaizen, 5S, TQM (Total Quality Management), TBM (Tata Business Management), DPS
(DuPont Production System), Health, Safety, Ethical Business behavior, Child Labour Prevention programs in cotton fields.
 Established as a communications expert & speaker on acceptance of Crop Protection & Crop Biotechnology in Asia.
WORK EXPOSURE
Director- Communications & Outreach- Crop Life India, New Delhi. Crop Protection Industry Association (Current),
Part of CropLife Asia & CropLife International. Shifted to Crop Protection from Crop Biotechnology, New Delhi
Key Result Areas:
 Developed PR strategy to combine online and offline communication tools utilizing Digital media for
Perception Management & Image Building for Crop Protection Industry with a success rate of 50% within one year.
 30 % visibility of association increased due to focus on Stakeholder Outreach for Association Members, while
integrating with Ministries, Governments & Regulatory authorities, Policy Makers, Scientists, Academia, Farmer
organizations & NGOs while leveraging the Media landscape (Newspapers, electronic, News Wires) across National &
International borders thus creating positive salience.
 Conceptualized Branding Corporate Advertising & Media campaigns, Marketing Communication, targeting Crop
Protection Industry in Indian Agriculture for external & internal stakeholders.
 Developed Sustainable communication collaterals, microsite, websites, social media platforms, Annual Reports.
 Created Position papers for Thought Leadership on Progressive regulations, Stewardship, Anti-Counterfeiting,
 Identified potential opportunities for Project Management, Economic & Social Policy Research, Dip stick surveys &
Industry Study Initiatives with multiple stakeholders across borders. sustainable Projects on role of Honey Bee as
Pollinators in India, Grow Safe Food Campaign, Farmer trainings, while representing the industry at international
forums.
Communications & Public Outreach Manager, (2013-2015, June), Association for the Biotech Led Enterprises-
ABLE-AG, New Delhi, (Part of CropLife Asia & CropLife International)- Crop Biotech Industry Association
Key Result Areas:
 Reputation & Image Building: Created a recognition platform for ABLE-AG / Crop Life Asia as the Nation’s leading
independent industry body for Agri-Biotech (Genetically Modified crop acceptance in India, Asia) which increased to
60% in a year.
 Maintaining Stakeholder & Partnership Management: Developed Partnerships while representing ABLE-AG/ Crop
Life Asia at International & National Forums on Ag-Biotech Regulation, to increase positive public opinion to 50%.

2.  Public Outreach & Strategic Networking for crop biotechnology advocacy: Integrated with Digital Media Agency,
PR & Marketing agencies to develop communication collaterals on social, digital and print for Media Outreach & Policy
advocacy. Created position papers onGenetically Modifies crops, Golden Rice Acceptance, Involvement of Key Scientists
& Policy Makers in Scientific Discussions.
 Integrating India Plans, Business Strategy and Budgets at par with global plan Review Existing Plans with
Executive Director, Review Budgetary allocation and expenses.
 Part of Delegation and representation for India at the 9th Farmer Exchange program in Philippines-March 2015,
including visit to IRRI (International Rice Research Institute Philippines). Represented India at the Regional Plant
Biotechnology meet in Indonesia in March 2015
DUPONT PIONEER INDIA (PHI SEEDS PVT LTD), HYDERABAD
Communications Manager India (Jun 2011 to July 2013), Agriculture Seeds
Key Result Areas
 Set up External & Internal Communications, Public Affairs, Community Relations, Brand Communications, Thought
Leadership, Corporate Social Responsibility, Agricultural Biotechnology acceptance in India for a media shy organisation.
 Public Affairs & Networking: Providing strategic objectives for seminars to support Industry associations like FICCI, CII,
CLA, ABLE-AG.
 Communication Strategy : Worked with global communication & biotech regulatory teams for India and Asia on hybrids,
varieties and biotech seeds on rice, maize, millets, sunflower, mustard, Bt cotton, vegetables for internal & external audience.
 Branding: Profiling of the organisation through media connects, sustainability programs, communication collaterals,
Newsletter, website, Digital Media.
 Farmer recognition programs: For Child Labour Prevention in Cotton field production; hybrid rice production, maize
development in India, millet research programs for increased adoption.
 Participated in the global Bio-Diversity conference of COP-MOP -6 (UN supported) representing the Industry Global Alliance
as an “Observer”, held in Hyderabad, India in October 2012.
 Launched the DuPont Food Security Index in India for media outreach and Policy advocacy.
 Developed Seed School Video inconcert with Agriculture Extension dept. of Uttar Pradesh involvingBBC & Ogilvy & Mather.
UNITECH WIRELESS PVT LTD, (UNINOR- TELECOM)
Senior Manager Corporate Communications (Nov 2009 – Nov 2010)-Telecom
Key Result Areas
 Set up the Corporate communications & Corporate Social Responsibility process for the Hubs prior to launching GSM
Network for internal & external stakeholders.
 Responsible to build strategic initiatives to incorporate core values, mission, vision with increased employee involvement.
 Strategic initiatives to develop Government Relations, Reputation Capital enhancement, Community Relations, NGO
Management, Marketing Communications, Brand Communications, Media Relations, Public Affairs, Media management.
 Involved in establishing Launch of Services & Network, Product Launches, and Four (4) Circle Launches.
Accomplishments
 Created an exclusive brand value for a new telecom entrant into the Indian competitive telecom market.
 Creating a Concept of Young achiever awards in all locations- creating a brand value for the Organisation
 Enhance the “reputation capital” of the organisation by positioning it as a credible, leading and respected player in the
telecom Domain. Utilizing employees as gen x models for telecom advertisements across the country, while aligning with
Core Values.
 Created select visible and reliable `Awareness Building Mechanisms’, through videos, intranet portal, E communications
which was utilized in other regions.

3. TATA MOTORS LTD; NANO – SMALL CAR PROJECT, PUNE, SINGUR, KOLKATA
Senior Manager Communications & Community Development (Feb 2008 – May 2009)-Automobiles
Key Result Areas
 Drove the corporate communication initiatives for new organisation by setting up the Internal & External Communication
Process for the Greenfield Auto Manufacturing unit for “NANO”; Plant Communications- Reinforcing the Vision, Mission,
Core Values, and Tata Code of Conduct, Tata Business Excellence Model, Govt & Community Relations, Industry Bodies, Goals
and Values of the Organisation across levels of employees through internal and external communication tools.
Accomplishments
 Developed Internal Communication tools thru online & offline media: House Magazines/ Newsletters. Specialised Kaizen
Newsletters & Wall Magazines for Shop Floor communications in English and Vernacular targeting Blue Collar employees
& used it as tools of Appreciation & motivation.
 Sustenance & Development of Communication Tools through Intranet & Website. Encouraging Stakeholder participation.
 Ensured & created the communication material for sustenance of Town Hall Meetings, Communication meetings, Maha
meeting & Shop Floor meeting across all levels of employees along with Senior Management and Shop Floor Managers.
 Arranged FAM Trips for Visiting International, National Govt Representatives, Parliamentarians, Journalists, Scholars
Amway India Enterprises, Delhi, Kolkata, Guwahati, Bhubaneswar, Patna, Ranchi, North Eastern States
Regional Corporate Communications & Corporate Social Responsibility Manager (Feb 1998 – Feb 2008)
 Joined the organization to develop & source business through establishing new channels & partners for business
augmentation for a New Organisation & Business entity entering the Country.
 Initiated , developed & Implemented Media Relations Corporate Social Responsibility, Stakeholder Management, Corporate
Communications, External & Internal Communications, Crisis Management, Government Relations, Marketing
Communications, Brand Management, and Product Launches across 17 states.
 Developed Sustainable reputation wealth while conducting Communication Skills Workshop for key influencers.
 Acting Editor for Newsletter, Intranet & Internet web sites, Qualitative Employee Communication inputs to internal
Customers, Employee Brand Communications, and Presentation on Corporate & Business Updates to internal stakeholders.
 Formulating and implementing marketing strategy for various product categories- using tools of internal & external
communication, media planning, branding, product placement and network establishment.
 Managing the brand communication strategy to strengthen the “Brand Equity”, for the entire product category. Held special
events like launching offices, product launches, competitions, key visits, organizing events, exhibitions, Sponsorships of
Events utilizing various communication medium (Radio, TV, Web, Press etc) to increase branding.
 Stakeholder outreach Strategy for the Direct Selling Industry & the organization as a new entrant. Relationship Management
with Industry Bodies & Associations, Consumer Affairs, Trade Associations, Govt. & Administration, Non-Profit
Organizations.
CREDENTIALS
Academics:
 Leadership Management Certified Course at IIM Lucknow, on “Strategic Corporate Communications " 2002.
 MBA (Marketing), IISW&BM, University of Calcutta(1997)
 Post Graduate Diploma in Public Relations and Communications Management, Bhawans Institute of Communication
& Management, Calcutta. Bharatiya Vidya Bhawan (1995)
 BSc (Physiology, Zoology & Botany), Calcutta University (1990)
Projects/ Courses
 Software Marketing- Project titled “Identifying the Needs of a Real –Time Accounting Software- A Market Feedback".
 Communications & Public Relations “The Role of Public Relations in the Changing Economic Scenario".
 Market Survey on Direct Selling , Auto Manufacturing Companies & Consumers
 Project Handling for Brand Management activities & Training on Management Development programs.
 Attended Certified Course at the "Workshop on Corporate Communications Strategy" at IIM Lucknow.
 Certificate course from Del Carnegie Training Institute on Leadership & Team Building.
Other Activities:
 Published Authored article in The Statesman, dated 15th July, 2007, page 5-Special supplement-8th Day. Topic: Titled
“SMART DEAL” Network marketing as a Career option.
 Conducting Communication & Public Speaking Training programs for 1000 on voluntary basis for Vivekananda Institute of
Human Excellence (VHE), Hyderabad
 Faculty for Communication Professionals on Scientific communications.
 Photography, Trekking, Adventure sports, Travelling, Social Work, Sports- Basketball, Swimming, Gardening,
 Music-Hindustani Vocal Classical Music, Quiz, Debating, Reading, Writing, Philately, Voluntary Services.
 Member of Public Relations Society of India & Press Clubs, Voluntary Organizations.
 Voluntary Services to Ramakrishna Math & Mission,
 Presentations & Self Development Programs conducted in concert with World Renewal Trust, Brahmakumaris.
PERSONAL DOSSIER
Languages Known : English, Bengali, Hindi and German
Permanent Address : 14 Ballygaunge Station Road, Flat 2G, Front Block , Surya Fern Enclave, P O Ballygaunge,
Kolkata 700019, West Bengal, India Ph : +91-033-24613959
Current Address : c/o Hari Chand, B/5 Sanwal Nagar( Sadiq Nagar) Ist Floor, Andrews Gang, New Delhi 110049, India