Seasoned industry professional with 20+ years of insightful experience and strategic focus of Public Affairs, Government Affairs, Policy Advocacy, Partnerships, Stakeholder Management, Corporate Social Responsibility, NGO Management, Sustainability, Reputation & Crisis Management, Media Relations, Internal & External Communications, Marketing & Sales, Digital Marketing, Content Development, Market Study & Research, New Business & Market development.Insights: Agriculture, Crop Biotechnology, Agro-chemicals, Auto Manufacturing, Telecom, Information Technology & Software, Direct Selling. Extensive knowledge of latest market trends representing Industry associations, Thought Leadership, Perception Management tools, Digital/Social Management trends, combining communication practice of Online and offline mediums. Ability to work along Global platforms with diverse industries, best practices and multicultural & multi-cultural employees. Possessing spokesperson speaking ability. -Knowledge: Awareness Crop Protection Industry, Agriculture Advocacy, Crop Biotechnology, Food Security Index, Farming Communities, Pollinator programs, for Golden Rice Program, Kaizen, 5S, TQM (Total Quality Management), TBM (Tata Business Management) for Auto Industry, DPS (DuPont Production System), Environment, Health, Safety, Ethical Business behavior, Child Labour Prevention programs in cotton fields, Profiling Food Security Index with Government functionaries & Regulatory authorities. Leveraging Market research & study papers for establishing new industries and identifying events, seminars, workshops for key Industries. Creating and identifying speaking opportunities on scientific communications and industry trends. -Established as a communications expert & speaker on acceptance of Crop Protection & Crop Biotechnology in Asia. - -Design & Developed the Digital & Social Media Strategy for Perception Management & Image Building through sustained advocacy tools and Outreach Focus for Crop Protection Industry with a success rate of 50% within one year. Created a recognition platform for ABLE-AG / Crop Life Asia as the Nation’s leading independent industry body for Agri-Biotech (Genetically Modified crop acceptance in India, Asia). Developing Partnerships, Position papers, Media Articles, Crop Biotechnology Collateral, Digital Communications on Genetically Modifies crops, Golden Rice Acceptance, Organizing & Speaker Management on Crop Biotech, Regulatory Science, Involvement of Key Scientists in Scientific Discussions. -Created a Concept of Young achiever awards across locations- creating a brand value for the Organisation in the telecom segment. -Drove the corporate communication initiatives for the company by setting up the Internal & External Communication Process for the Greenfield Auto Manufacturing unit; Plant Communications- Reinforcing the Vision, Mission, Core Values, and Tata Code of Conduct, Tata Business Excellence Model, Govt & Community Relatio

1.  S UC H I S M I T A RO Y
Contact: +91-9971108193/ +91-9831176070/ 033-24613959
Email:suchismitaroy007@gmail.com/suchismita_roy@hotmail.com / in.linkedin.com/in/suchismitaroy007
STRATEGICMANAGEMENT PROFILE –MARKETING COMMUNICATIONS, PUBLIC AFFAIRS, GOVERNMENT AFFAIRS, CSR
EXECUTIVE SYNOPSIS
 Profile: Seasoned industry professional with 20+ years of insightful experience and strategic focus of Public Affairs,
Government Affairs, Policy Advocacy, Partnerships, Stakeholder Management, Corporate Social Responsibility, NGO
Management, Sustainability, Reputation & Crisis Management, Media Relations, Internal & External Communications,
Marketing & Sales, Digital Marketing, Content Development, Market Study & Research, New Business & Market development.
 Insights: Agriculture, Crop Biotechnology, Agrochemicals, Auto Manufacturing, Telecom, Information Technology &
Software, Direct Selling. Extensive knowledge of latest market trends representing Industry associations, Thought
Leadership, Perception Management tools, Digital/Social Management trends, combining communication practice of Online
and offline mediums. Ability to work along Global platforms with diverse industries, best practices and multicultural &
multi-cultural employees. Possessing spokesperson speaking ability.
 Knowledge: Awareness Crop Protection Industry, Agriculture Advocacy, Crop Biotechnology, Food Security Index, Farming
Communities, Pollinator programs, for Golden Rice Program, Kaizen, 5S, TQM (Total Quality Management), TBM (Tata
Business Management) for Auto Industry, DPS (DuPont Production System), Environment, Health, Safety, Ethical Business
behavior, Child Labour Prevention programs in cotton fields, Profiling Food Security Index with Government functionaries
& Regulatory authorities. Leveraging Market research & study papers for establishing new industries and identifying events,
seminars, workshops for key Industries. Creating and identifying speaking opportunities on scientific communications and
industry trends.
 Established as a communications expert & speaker on acceptance of Crop Protection & Crop Biotechnology in Asia.
WORK EXPOSURE
Director- Communications & Outreach- Crop Life India, Crop Protection Industry Association (Current)
Shifted to Crop Protection (2015) from Crop Biotechnology
Key Result Areas:
 Design & Developed the Digital & Social Media Strategy for Perception Management & Image Building through
sustained advocacy tools and Outreach Focus for Crop Protection Industry with a success rate of 50% within one year.
 Created focused activities for Communication & Stakeholder Outreach for Association Members, Board of Directors,
internal Stakeholders while integrating with Ministries, Governments & Regulatory authorities, Policy Makers,
Scientists, Agriculture Universities, Farmer organizations & NGOs and Industry Associations.
 Leveraged the Media Landscape (Newspapers, electronic, News Wires) across International borders while creating
positive salience towards contributions of the crop protection industry to Indian agriculture leading to 30% increase
in visibility.
 Creating communication tools for Crisis Management & Mitigation strategies on industry specific challenges.
 Create Position papers & Thought Leadership collaterals on Myths and Facts of Agrochemicals, Responsible use of
crop protection products, Integrated Pest Management, Pesticide usage and Residual Levels, Progressive regulations,
Stewardship and Anti-Counterfeiting in India.
 Identifying potential opportunities for Project Management, Economic & Social Policy Research, Dip stick surveys &
Industry Study Initiatives with multiple stakeholders across borders.
 Branding & Marketing Communication activities targeting the contribution Crop Protection Industry in Indian
Agriculture creating microsite, websites, social media platforms, public service communication in dallies.
 Budget Planning & Coordinating with Global teams for Strategic Planning inIndia. Representations in International
forums.
 Key Initiatives: Created opportunities for Policy Advocacy Projects on role of Honey Bee Pollinators in India, Grow
safe Food Campaign, Responsible use of Crop Protection products, Farmer trainings, while representing the industry
in international forums.
Communications & Public Outreach Manager, (2013-2015), Association for the Biotech Led Enterprises-
ABLE-AG, New Delhi,
Key Result Areas:
 Maintaining Stakeholder & Partnership Management: Interacting with Opinion Leaders, Government Bodies (State
& Central), Scientific Advisory Boards, Regulatory Science Committees. Speaker in Seminars on Crop Biotechnology
Communications, Ministry of Agriculture, Ministry of Environmental Sciences (MOEF), GEAC, Department of
Biotechnology, Biodiversity Convention (UN), Indian Council for Agriculture Research, ICRISAT, Policy Makers, Farmer

2. Organizations, Seed Association, Agriculture University Scientists & Advisory Committees, Digital Media Agency, PR
agency, Marketing agencies, Advocacy agencies etc to develop a platform for Media Relations, Marketing
Communication and Public Affairs activities.
 Reputation & Image Building: Created a recognition platform for ABLE-AG / Crop Life Asia as the Nation’s leading
independent industry body for Agri-Biotech (Genetically Modified crop acceptance in India, Asia). Developing
Partnerships, Position papers on Genetically Modifies crops, Golden Rice Acceptance, Involvement of Key Scientists in
Scientific Discussions,
 Strategic Networking for crop biotechnology advocacy: Developed position papers & representation of ABLE-AG/
Crop Life Asia and participation at International & National Forums on Ag-Biotech Regulation, National Policy
Framework, Plant Science Communication, Crop Research institutes, Policy Implementation on global /National
effective Public & Outreach strategies.
 Marketing Communication & Development of Communication Collaterals: Social Media Management, Digital
Management, Social Networking, Website management, AV Materials, Brochures, Literature, Material on Agriculture
Biotechnology, Spokesperson Profiles, Review of Fact Sheets and communication material. Agriculture Biotechnology
Data Development: Source Ag-biotech Data on acceptance in different countries
 Integrating India Plans, Business Strategy and Budgets at par with global plan Review Existing Plans with ED,
Review Budgetary allocation and expenses.
 Part of Delegation and representation for India at the 9th Farmer Exchange program in Philippines-March 2015. Visit
to IRRI (Philippines). Attended Global Plant Biotechnology meets in Indonesia in March 2015
PHI SEEDS PVT LTD, DUPONT PIONEER INDIA, HYDERABAD
Communications Manager India (Jun 2011 to July 2013)
Key Result Areas
 Heading External & Internal Communications, Public Affairs, Community Relations, Brand Communications, Thought
Leadership, Agriculture Industry representation, Corporate Social Responsibility, Agricultural Biotechnology acceptance in
India.
 Interacting, developing, organizing seminars and communication material to support Industry associations like FICCI, CII,
CLA, ABLE-AG.
 Working with global communication, biotech regulatory teams to set up a communication strategy for India and Asia on
hybrids, varieties and biotech seeds on rice, maize, millets, sunflower, mustard, bt cotton, vegetables.
Accomplishments
 Setting up the Communication, CSR & Branding profile of the organisation through media connects, sustainability programs,
communication collaterals, Newsletter, website, Digital Media.
 Participated in the global Bio-Diversity conference of COP-MOP -6 representing the Industry Global Alliance as an
“Observer”, held in Hyderabad, India in October 2012.
 Launched the DuPont Food Security Index in India along with the team.
 Developed farmer recognition programs for Child Labour Prevention in Cotton field production. Showcased Communication
programs on hybrid rice production, maize development in India, millet research programs for increased adoption.
 Supported to develop the Seed School Video in concert with Agriculture Extension dept. of Uttar Pradesh involving BBC &
Ogilvy & Mather.
UNITECH WIRELESS PVT LTD, (UNINOR)
Senior Manager Corporate Communications (Nov 2009 – Nov 2010)
Key Result Areas
 Was responsible for Government Affairs, Reputation Capital enhancement, Strategic initiatives, People, Values, Internal
Communications, External Communications, Community Relations, NGO Management, Marketing Communications, Brand
Communications, Media Relations, Public Relations, Media management. Involved in establishing Launch of Services &
Network, Product Launches, and Four (4) Circle Launches.
 Set up the Corporate communications & Corporate Social Responsibility for the Hubs prior to launching GSM Network
 Strategize to set up a Communication Process for all Hubs & Circles in the Region, Creating an exclusive brand value for a
new telecom entrant into the Indian competitive telecom market.
Accomplishments
 Creating a Concept of Young achiever awards in all locations- creating a brand value for the Organisation
 Enhance the “reputation capital” of the organisation by positioning it as a credible, leading and respected player in the
telecom Domain. Utilizing employees as gen x models for telecom advertisements across the country, while aligning with
Core Values.
 Created select visible and reliable `Awareness Building Mechanisms’, through videos, intranet portal, E communications
which was utilized in other regions.
TATA MOTORS LTD., NANO – SMALL CAR PROJECT, PUNE, SINGUR, KOLKATA
Senior Manager Communications & Community Development (Feb 2008 – May 2009)
Key Result Areas
 Drove the corporate communication initiatives for the company by setting up the Internal & External Communication
Process for the Greenfield Auto Manufacturing unit; Plant Communications- Reinforcing the Vision, Mission, Core Values,
and Tata Code of Conduct, Tata Business Excellence Model, Govt & Community Relations, Industry Bodies, Goals and Values
of the Organisation across levels of employees through internal and external communication tools.

3. Accomplishments
 Developed Paper based Communication tools: House Magazines/ Newsletters. 3 types of Newsletters- General, Shop Floor
Magazines, & Kaizen Newsletter in English & Vernacular. Wall Magazine- Shop Floor based with inputs from Blue Collar
employees & used it as tools of Appreciation & motivation amongst the employees.
 Sustenance & Development of Communication Tools through Intranet & Website. Encouraging Stakeholder participation.
 Ensured & created the communication material for sustenance of Town Hall Meetings, Communication meetings, Maha
meeting & Shop Floor meeting across all levels of employees along with Senior Management and Shop Floor Managers.
 Arranged FAM Trips for Visiting International, National Govt Representatives, Parliamentarians, Journalists, Scholars
Amway India Enterprises, Delhi, Kolkata, Guwahati, Bhubaneswar, Patna, Ranchi, North Eastern States
Regional Corporate Communications & Corporate Social Responsibility Manager (Feb 1998 – Feb 2008)
 Joined the organization to develop & source business through establishing new channels & partners for business
augmentation for a New Organisation & Business entering the Country.
 Initiated Media Relations Corporate Social Responsibility, Stakeholder Management, Corporate Communications, External
& Internal Communications, Crisis Management, Government Relations, Marketing Communications, Brand Management,
and Product Launches across 17 states.
 Developing Sustainable reputation wealth while conducting Communication Skills Workshop for key influencers.
 Acting Editor for Newsletter, Intranet & Internet web sites, Qualitative Employee Communication in puts to internal
Customers, Employee Brand Communications, and Presentation on Corporate & Business Updates to internal stakeholders.
 Formulating and implementing marketing strategy for various product categories- using tools of internal & external
communication, media planning, branding, product placement and network establishment.
 Developed & Implemented a Media Relations Strategy for the Direct Selling Industry & the organization as a new entrant
Relationship Management with Industry Bodies & Associations, Consumer Affairs, Trade Associations, Govt. &
Administration, Non-Profit Organizations. Familiarity with all media across the region.
 Managing the brand communication strategy to strengthen the “Brand Equity”, for the entire product category. Held special
events like launching offices, product launches, competitions, key visits, organizing events, exhibitions, Sponsorships of
Events utilizing various communication medium (Radio, TV, Web, Press etc) to increase Company’s branding.
OTHER ASSIGNMENTS
 Vedika Software Pvt. Ltd., Kolkata, as Marketing Consultant for Software Marketing (Feb 1996 – Feb 1998)
 Eureka Forbes Ltd., Kolkata, as Senior Customer Relations Representative (Dec 1992 – Feb 1996)
CREDENTIALS
Academics:
 Leadership Management Certified Course at IIM Lucknow, on “ Strategic Corporate Communications " 2002.
 MBA (Marketing), IISW&BM, University of Calcutta(1997)
 Post Graduate Diploma in Public Relations and Communications Management, Bhawans Institute of Communication
& Management, Calcutta. Bharatiya Vidya Bhawan (1994)
 BSc (Physiology, Zoology & Botany), Calcutta University (1990)
Projects/ Courses
 Software Marketing- Project titled “Identifying the Needs of a Real –Time Accounting Software- A Market Feedback".
 Communications & Public Relations “The Role of Public Relations in the Changing Economic Scenario".
 Market Survey on Direct Selling , Auto Manufacturing Companies & Consumers
 Project Handling for Brand Management activities & Training on Management Development programs.
 Attended Certified Course at the "Workshop on Corporate Communications Strategy" at IIM Lucknow.
 Certificate course from Del Carnegie Training Institute on Leadership & Team Building.
Other Activities:
 Published Authored article in The Statesman, dated 15th July, 2007, page 5-Special supplement-8th Day. Topic: Titled
“SMART DEAL” Network marketing as a Career option.
 Conducting Communication & Public Speaking Training programs on voluntary basis for Vivekananda Institute of Human
Excellence (VHE), Hyderabad.
 Faculty for Communication Professionals on Scientific communications.
 Photography, Trekking, Adventure sports, Travelling, Social Work, Sports- Basketball, Swimming, Gardening,
 Music-Hindustani Vocal Classical Music, Quiz, Debating, Reading, Writing, Philately, Voluntary Services.
 Member of Public Relations Society of India & Press Clubs, Voluntary Organizations.
 Voluntary Services to Ramakrishna Math & Missions.
 Presentations & Self Development Programs conducted in concert with World Renewal Trust.
PERSONAL DOSSIER
Languages Known : English, Bengali, Hindi and German
Permanent Address : 14 Ballygaunge Station Road, Flat 2G, Front Block , Surya Fern Enclave, P O Ballygaunge,
Kolkata 700019, West Bengal, India
Current Address : c/o B/5 Sanwal Nagar( Sadiq Nagar) Ist Floor, Andrews Gang, New Delhi 110049