Marriott Hotel Sucess Story in Canada

1. MRK- 106/ NMT
Prof XXX
Submitted by
xxx
Mariott Hotels
in Canada

2. A Legacy of Strong Leadership &
Innovation
● Marriott was founded by J Willard and Alice Marriott.
● Succeeded by JW Marriott Jr in 1957.
● Marriott has a bouquet of over 30 brands and 7000+
hotels worldwide.
Vision Statement
“To be the world’s most favourite travel company.”
Mission Statement
“To enhance the lives of our customers by creating and
enabling unsurpassed vacation and leisure experience.”

3. Marriott’s Core Value
❖ Put People First
❖ Pursue Excellence
❖ Embrace Change
❖ Act with Integrity
❖ Serve the world

4. No of Marriott hotels Year on
Year

5. Marriott Business Formula
❖ Successful partnerships with hotel owners.
❖ Powerful brand advantage worldwide.
❖ Revamped loyalty program - Marriott Bonvoy.
❖ Robust Sales network & Revenue management system.
❖ Cost saving generators to maximise profit shares.
❖ Sustainability integration with business goals.
❖ Brand new CSR strategy “Serve 360” in sync with UN
sustainable development goals.

6. Marriott’s SWOT Analysis
Opportunity
● Possibility of gaining new
online customers
● Favourable govt policies
● Stable cash flow from new
business line
● Lower inflation
Threat
● Rising Cost
● Political instability or terrorism
threats
● Technology scams
● Lack of new innovation
● New entrants
Strengths
● Strong brand value
● Go to market strategy
● Robust sales team & vendor
Network
● High end technology
Weakness
● Fluctuation in Net profit Ratio
● Not able to integrate standard
work culture globally
● Competition and high
operational cost
● More investment needed

7. Marriott’s Scenario Analysis
❖ Marriott acquired Delta & Starwood hotels and increased
the n of hotel to over 236 in Canada.
❖ The ADR & RevPar is at all time high due to increase in
business and leisure travel.
❖ Over 75% of business comes from USA markets.
❖ Revenues are 15% higher than last year.
❖ Marriott secured 2nd place in top 50 highest revenue
generated companies in Canada with $ 2825 Billion for
its 227 hotels.

8. Marriott’s Revenue Growth 2016 - 2019
❖ Marriott revenue for the quarter ending September 30,
2019 was $5.284B, a 4.61% increase year-over-year.
❖ Marriott revenue for the twelve months ending
September 30, 2019 was $20.890B, a 0.82% increase
year-over-year.
❖ Marriott annual revenue for 2018 was $20.758B, a 1.5%
increase from 2017.
❖ Marriott annual revenue for 2017 was $20.452B, a
32.74% increase from 2016.
❖ Marriott annual revenue for 2016 was $15.407B, a
6.36% increase from 2015.
Source - Macrotrends.nethttps://www.macrotrends.net/stocks/charts/MAR/marriott/revenue

9. Marriott’s Revenue Growth 2016 - 2019
❖ The latest closing stock price for Marriott as of
December 04, 2019 is 139.26.
❖ The all-time high Marriott stock closing price was
147.99 on January 29, 2018.
❖ The Marriott 52-week high stock price is 144.24,
which is 3.6% above the current share price.
❖ The Marriott 52-week low stock price is 100.62,
which is 27.7% below the current share price.
❖ The average Marriott stock price for the last 52
weeks is 126.65.
Source - Macrotrends.net;
https://www.macrotrends.net/stocks/charts/MAR/marriott/stock-price-history

10. Marriott’s Key Marketing Strategy
❖ Idea + Strategy = Success.
❖ Bouquet of different category of brands to cater
different target customers.
❖ Constant growth in terms of new hotel openings &
acquisitions.
❖ Price parity in the market to the customer loyal.
❖ Omnichannel distribution for product & services.
❖ Extensive IMC strategy for each category of hotels.

11. How hoteliers can be better prepared for 2020?
❖ Online & Mobile Bookings.
❖ Scenic destinations will continue to be in demand.
❖ Demand for smart and sustainable hotels.
❖ Demand for local experience while offering healthy &
organic food & drinks.
❖ Personalised & experiential service.
❖ Use of AI & Reality to provide guest services.
❖ Focus on millenials

12. Thank you