Hawaii Punch 2 Essays

Hawaii Punch 2 Essays
Background of the company chosen:
Hawaiian Punch is a well–known brand of fruit punch drinks owned by Dr. Pepper Snapple Group,
Inc. (DPS). The company experienced several ownership handovers and some of the most recent
ones include Procter & Gamble sold Hawaiian Punch to Cadbury Schweppes in 1999, and Dr.
Pepper Snapple was spun off from Cadbury Schweppes in 2008.
The Current Situation of the Company:
The main source of our study comes from an intensive case study that illustrates Hawaiian Punch's
"Go–to–Market Strategy" decision option, faced by the company's Marketing Director Kate
Hoedebeck during the time span from year 2004 to 2005. As the number one fruit punch drink sold
in the United States, Hawaiian punch enjoyed its ... Show more content on Helpwriting.net ...
The concentrate is a combination of sweeteners and water. Bottlers get the concentrate, package it in
bottles or cans, and sell them to retailers. Licensed bottlers of Hawaiian Punch include Coca–Cola
bottlers, Pepsi–Cola bottlers, Dr Pepper/Seven Up bottlers, and independent bottlers. With DSD
network, there is no need for warehouses or distribution centers. The bottlers deliver the products to
retail outlets and supermarkets, and shelve them in the soft drink aisle. Bottlers do not shelve
Hawaiian Punch juice in juice or juice drink aisle.
There are six Hawaiian Punch flavors being sold through the DSD network. These flavors include
Fruit Juicy Red (Light version included), Green Berry Rush, Bodacious Berry, Mazin' Melon Mix,
Tropical Vibe, and Wild Purple Smash. DSD network packages these flavors in the 2–liter bottle,
20–ounce bottle, and 12–ounce can.
Target Market:
The two distribution networks target different types of consumers. Finished goods network targets
mothers who are mostly African American and Hispanic. DSD network targets urban and
multicultural teens, and emphasizes on the action–oriented appeal. According to the ACNielsen
Homescan study, 58.1% of Hawaiian buyers shopped from the juice aisle exclusively, 27.7% of
Hawaiian buyers shopped from the soft drink aisle exclusively, and 14.2% shopped from both aisles.
These numbers show that there is a gap between the number of buyers who shopped at the juice
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Vu389 Task 1
STUDENT ID : KAM WAI TONG
START DATE : 3/7/2017 – 24/7/2017
VU21389
Unit name : Design and review a project
TASK 1
1. Selling orange juice
2. Orrange like sun ( OLS )
3. I would like to open a juice shop , from the morning time from 7am – 4pm for those people who
are looking for a fresh juice with a break fast
4. I plan to do this project in end of the year 2017 DECEMBER
5. A juice processing machine – all will finish in one days B Empty bottle water filling machine C
Victoria market 6. 1 DEC 2017 – 31 DEC 2017 7. Strangers
8. INGREDIENTS OR MATERIAL
A orange fresh
B lemon
C sugar
D water
E salt
F ice cube EQUIPMENT
A fruit processing machine
B refrigerator
C water filling machine
D bottle washer machine ... Show more content on Helpwriting.net ...
$4.85
4. $9.70
5. 10 bottle orange juice
20/10 = 2 , $2.85 , $4.85 , $2.85 , bottle , $2.85 , 10 bottle , $28.50
6.buy 3 get 1 free in 1 receipt
7. After 2pm evening will let go 1 DOZEN $20 , ½ DOZEN $12
8 $500
Task 3

1
A buy all the material – do this on sunday morning after break fast , take about 2 hour
B borrow fruice processing machine with my teacher – same day i'll arrange drive over to take all
the equipment from her
C clean the fruit and bottle – same day after dinner , i will wash it in 30min
D process the fruit to juice – same day before sleep
E store and filling – same day before sleep
F bring to victoria market and sell them – the next day i will bring it over to victoria market and sell
it
TASK 4
1. My teacher angela
2. Will start on original plan
3. No thanks
4. Stick to original budget
5. I can simply take a class of juice and have a drink
6. Is simple and easy project so i have no any excuse to get

Fruit Concentration: What Macromolecule Is It High In?
My topic is about fruit concentrate. Many parents buy their kids drinks that are high in fruit
concentrate because they think it is healthy. Moreover, parents buy their kids such fruit that are high
in fruit concentrate because they do not have time to prepare homemade fruit juice. This article
props the consequence that come with buying manufactured drinks. The article points out many
healthful questions, such as, what is 'Fruit Concentrate,' exactly. And should consumers avoid it or
seek it out? If something is high in fruit concentrate, what macromolecule is it high in? What is the
process used to make such thing as fruit concentrate. Furthermore, which is healthier, homemade
fruit juice or manufactured fruit juice? Journey with me to answers

Marketing Management.
2.0 Situation Analysis
In the United States, being more health conscious is becoming more popular. As a result, carbonated
drinks are becoming less admired, and fruit drinks are growing in demand. Therefore, the market for
low–carb drinks and fruit drinks is expanding. There are many competitors in the fruit drink
industry. NAA Bottling Company has critical issues that they face, for example, they need to make
sure they have a secure retailer, and they need to ensure they have adequate shelf space in the stores.
NAA Bottling needs to differentiate themselves from their competitors' products, and they need to
decide whether they want to associate their fruit drink line with their carbonated beverage line. NAA
Bottling Company needs ... Show more content on Helpwriting.net ...
Carbonated beverages have been rising in prices, and there has been talk about adding taxes to
sodas. The economy is also in troubling times, and people might not be willing to pay for the extras.
2.3 Competition
Some of NAA's competitors are Minute Maid, Tropicana, and Snapple. Minute Maid which is
owned by Coca Cola is the world's largest marketer of fruit juices and drinks. Minute Maid and
other Coca–Cola juices are the leader in the U.S. fruit juices & energy drinks market but Tropicana
and other Pepsi juices are close behind. Also Minute Maid is far ahead of Tropicana in the
international market. These companies are branching out their brand to many other countries and
expansion has helped increase the name visibility globally. This allows them to target every market
and ethnicity out there.
Minute Maid launched its orange juice drink to India as part of its strategy to extend its leadership in
the juice drink industry in January 2007. Also in 2007, they announced a new line of 100 % Orange
Juice products with health benefits from added nutrients and functional ingredients. The Minute
Maid Enhanced Juice line includes new Minute Maid Multi–Vitamin, which contains 16 essential
vitamins and minerals and Minute Maid Active. In 2010, Minute Maid Enhanced launched a new
line of single serve products so you can have it on the go. In 2010, Minute Maid changed the design
of

The Benefits of a Juice Cleanse
Running Healthy With a Juice Cleanse
If sweet or tart, chilly or warm, squeeze is a great refreshment to have at whatever time of the day.
What's more it unquestionably is a great nourishment substitute for when you need a fast and light
stomach fix.
However more than simply extinguishing your thirst, juice is likewise a great item to use for
slimming down. What's more this is the reason the juice purify has been viewed as a standout
amongst the most mainstream types of weight control plans in this day and age. Furthermore it is no
astound that this kind of eating methodology is more increased in value by the overall population
since most individuals like juice.
Regardless of what your most loved apples and oranges or vegetable is, they might be made into
some type of squeeze that you will greatly delight in.
If its pieces of fruit, carrots, bananas, beets, kiwi or greens, all these juices serve as a solid type of
real purging also a rich wellspring of all your greatly required vitamins, supplements and minerals.
A type of detox eating less, the juice purify is truly simply the unadulterated drinking of juice for a
certain measure of time–in any case, note that this sort of eating methodology ought not last past 3
days, as anything longer than this will consider you in necessity of restorative supervision and
observing.
So what's so great in the ballpark of a juice purify?
That being said, its principle parts are the best part as they hold all the vital

The Effect Of The On The Snap Program On Children And...
The changes in the SNAP Program that would restrict certain purchases of foods and become more
like the WIC Program would affect 45,766,672 individuals. As of now, SNAP participants are able
to purchase multiple food items even if they do not have any nutritional benefit. The goal is to
increase protein, fruit, vegetables and grain consumption among SNAP participants. When people
are low income they tend to buy goods that are cheaper in nutrients. "SNAP participants were least
likely to consume any fruits or vegetables compared to those not participating in the program,
regardless of cooking frequency." (Bleich and Wolfson 2015). Increasing protein, fruits, vegetables
and grains will have a positive effect on the health of our SNAP participants.
From what I have learned in class this semester and the research I have found many SNAP
participants consume more processed foods due to price being in their budget, which is a direct
relation to obesity in both children and adults. "After multivariate adjustment, compared with
nonparticipants, SNAP participants consumed 43% more sugar–sweetened beverages, 47% more
high–fat dairy, and 44% more processed meats." (Leung et al 2013). To change the trend in this we
need to limit the amount of sugary drinks and candy intake among SNAP participants. Not only are
sugary drinks bad for your health but they are also a waste of money and that is exactly what SNAP
program is doing – wasting their money. "Nationwide, SNAP was estimated to pay

Nantucket Nectars
Nantucket Nectars
Tom Scott and Tom First started Allserve, a floating convenience store serving boats in the
Nantucket Harbour during their summer holidays in college. After graduation, during the winter of
1990, First recreated a peach fruit juice drink that he came across in Spain and started a side
business selling fresh juice. Everyone loved the product and they went on to open the Allserve
General Store on Nantucket's Straight Wharf. They named the fruit juice "Nantucket Nectars".
Scott and First invested their collective life savings of about $17,000 to contract a bottler and
finance inventory in the first two years. The next two years saw them operating in an
undercapitalized state on a small bank loan. Subsequently, in order ... Show more content on
Helpwriting.net ...
Threat
Competition in the beverage industry is extremely intense. Competitors continually introduce new
innovative products and consumers are bombarded by numerous choices and promotions. Nantucket
Nectars has been successful with increasing sales and continually innovating new products, and
grown to a middle–sized company. This position proves to be a dangerous one as it does not possess
the financial strength of a large company but yet may not have the nimbleness and innovativeness of
a small company. In addition, the entrance of big players such as Coke, Pepsi and Tropicana
(Seagram) with strong financial standing may reduce their revenue.
Furthermore, the past few years saw Nantucket maturing and it has begun to stabilize as a company.
This is a dangerous period for the company as they will reach a crisis should they not undergo
renewal in order to rejuvenate and stay relevant as well as competitive.
Therefore, it will be advantageous for Nantucket Nectars to form strategic alliance in order to
leverage on the financial strength of its counterpart or parent company to obtain shelf space in
supermarket chains. With an extension of the distribution channels, they would be able to gain a
greater market share.
Should First and Scott sell Nantucket Nectars?
From the SWOT analysis, my recommendation would be for the founders to sell part of their
company. This will form a symbiotic relationship whereby Nantucket Nectars can leverage on the
financial

Apple Juice As A Critical Review Outline For The Written...
GC–MS Method for Patulin Detection in Apple Juice –
A Critical Review Outline for the Written Final Exam
I) Introduction:
A) Information about the research article:
1) Full Citation: Xiao, H.; Fu, S. J. AOAC Int. 2012, 95, 1709–1712.
2) Title: "A Sensitive Gas Chromatography–Mass Spectrometry Method for the Determination of
Patulin in Apple Juice."
3) Goal/Thesis: To develop, improve, and validate an existing AOAC method for trace level
detection of patulin in apple juice products by GC–MS.
4) Overall purpose: To reduce human's exposure to patulin, a naturally occurring carcinogenic
mycotoxin, known to pose serious health hazards.
B) Research Context: Patulin Control as a Global Issue:
Apple juice market constantly expands, which ... Show more content on Helpwriting.net ...
However, the article's title is too broad and vague. It does not mention neither the use of the
previously published AOAC analytical method, nor the name of the internal standard. Weakness.
Proposed title revision: "Utilizing 3–NBA as an internal standard to improve an official AOAC
method to derive a simple and sensitive quantification protocol for trace level detection of patulin in
apple juice products by GC–MS."
The Abstract is also presented in a coherent manner. It summarizes the objective and the main
results (LOD, LOQ, R2 values). It also highlights the advantage of the internal standard used as well
as going into detail about the simplified sample preparation and the efficient liquid– extraction step,
which all contribute to the method's development.
The Abstract and Introduction are well structured, and both state the objective of the research in
enough detail (Strength). However, the title does not adequately state the same objective, and thus it
needs a revision (Weakness).
2) Methods:
The Method section is well organized, and has six separate subsections.
In the 1st subsection, all the chemicals used in the research are described. They were purchased
from Australia, where the research was done, and solvents and other compounds were HPLC grade.
Strength.
In the 2nd

Speech On Hangover
Get Rid Of After Party Hangover
Christmas and New Year are fast approaching, and our minds are already starting to focus on
upcoming grand party these festivals bring, which will include unlimited foods, drinks and
enjoyment. This is the time of the year when even those who do not drink frequently tend to get
carried away by exceeding their limit of drinking. Consequently, due to consuming too much
alcohol, they may feel some or any one of the symptoms of hangover, which in the majority of the
cases are dizziness, upset stomach, fatigue, pounding headache, body pain, and vomiting. However,
there are a few home remedies to combat a hangover after an amazing and fun–filled party.
To Eliminate Toxins, Drink Plenty of Hot Water with Lemons
Lessen ... Show more content on Helpwriting.net ...
The hot ginger tea works well to cure a hangover. It helps settle stomach discomfort and at the same
time it is simple to prepare and tasty. For quick relief, boil 5–6 pieces of fresh ginger root in 2–3
cups of water and add one orange, half lemon and half cup of honey to it. This blend is helpful in
stabilising blood sugar level, which is generally low after drinking.
Do Exercise and Stay Healthy
Starting the day off with some gentle exercise and plenty of water is one of the most effective ways
to boost your endorphin levels and give you the energy to stay productive, healthy and focussed
throughout the day.
Take Rest
If you don't feel like to exercise, it is suggested to crawl back into your bed and take some more
sleep since sleep deprivation can definitely make the symptoms of a hangover worse.
Some Useful Tips to keep Hangover Away
If you do not want that alcohol hangover exasperate you, eat something before, during and after
alcohol consumption. Drinking on an empty stomach will make you get drunk faster and increases
the chance of experiencing nausea, headache and vomiting.
While consuming alcohol drink water and non–fizzy drinks in between that may boost the
absorption of alcohol into your

Apple Juice Vs Pectinase Lab Report
The experiment examined the effects of different enzymes on the yield of apple juice that can be
produced from mashed apple under two different conditions.
Procedure
This experiment was a class experiment. Each lab group chooses two different volumes of one
enzyme as well as water. Set up few juice–o–meters and line each funnel with coffee filters.
Measure amount of applesauce and appropriate volume of assigned enzymes and water, then mix
them together for few seconds. Next, incubated mixtures in either room temperature or at 37 degree
Celsius for certain time. Finally, Collect and compare the amount apple juice produce from different
enzymes.
Results
After using same method of filtration, 3 groups' processed under room temperature 23.2°C ... Show
more content on Helpwriting.net ...
Because this experiment was a whole class experiment that each group might have different reading
of measurement that one group could measure less or more than 20 ml of applesauce. There was
another error was collecting wrong data since this was whole class experiment. This meant different
groups could incubate mixtures in different times, and one group might incubate in longer time and
the other group could incubate with shorter time. Also, the mixture we used in filtration was
important to the yield of apple juice that if the mixture didn't fully mix by the applesauce and
pectinase or pepsin together to let them catalyzed reaction so that the yield of apple juice could be
more or less. In addition, one group could had a longer filtration time than the other group so that
they would had more apple juice

Mechanism Of Orange Juice Deaeration
Decanter Figure 9, is fed with the blurred orange juice Figure 10 then clear orange juice and pomace
of oranges are gained at the end of the process.
Figure 10. Mechanism of a decanter
Deaeration
Prior to pasteurization, orange juice is deaerated because the presence of dissolved oxygen effects
on color, flavor and most importantly vitamin C. One of the key steps of orange juice processing is
deaeration since vitamin C has high sensitivity of oxygen. Removing air from orange juice provides
to minimize oxidative reactions such as oxidation of ascorbic acid and flavor compounds, and also
to decrease corrosion if the package of juice is made of metal. In addition to this point, the ascorbic
acid content of orange juice is also affected by high oxygen permeability containers. Another
negative effect of oxygen is giving a brown color. During orange juice processing there are some
possibilities of entraining air during pumping, mixing and tank filling. The product quality can be
improved by vacuum deaerator Figure 11. The capacity of the equipment is 3 tons/hour. Residual O2
levels below 0.5–1.0 mg/L depending on product. Figure 11. Deaerator machine set
Pasteurization
Escherichia coli O157:H7 can grow in fruit juices with pH greater than 4. Since pH of orange juice
is less than 4, E. Coli is not a key microorganism for orange juice. The outbreaks in orange juice
have been caused by Salmonella spp. which is related with unpasturized orange juice. Hence,
Salmonella is

Framework Of Porter's Competitive Rivalry : Julia Juice
CASE STUDY 2
OVERVIEW
Julia Juice, one of the world's largest juice retailers who owns 1200+ stores in whole UK and USA.
As it grows by year 2005 the growth becomes three times.
Framework of Porter's 5 Forces Model
Porter's competitive analysis will help us to understand the competitiveness of JJ business
environment, and identify their strategy's potential profitability.
This is valuable, since, when you comprehend the powers in your condition or industry that can
influence your gainfulness, you'll have the capacity to alter your procedure as needs be. For
instance, you could take reasonable preferred standpoint of a solid position or enhance a frail one,
and abstain from making incorrectly strides in future. (mindtools, 2017)
Competitive Rivalry. This force will identify the strengths of JJ's competitors. How many rivals they
have and how intense are they?
Well after JJ has done drastic changes in their business by launching wireless technology and mobile
digital platform.
After 2008 recession, they come up with the product differentiation strategy by introducing high
quality of juices which become their unique selling point.
By seeing this, JJ's competitive rivalry is minimal, and none of their competitors are doing same
thing right now. They have tremendous strengths.
Supplier Power With Julia juice, monopoly was there for suppliers, only one supplier had the whole
load of customers to earn margins in the market. JJ had very exclusive juice and few extra

The Healthy Potion Business Has Been Operating For 10 Years
The Healthy Potion business has been operating for 10 years. The current owner generated $500,000
surplus funds and opened 5 additional stores in Australia Shopping Malls. Previously, they sold
unique beverages containing Chinese herb. The business is built on health benefits. Even though
sales revenue increased, the number of repeated customers dropped from 70% to 40%. The owner
believes that adding the herb to fresh juices may be a new selling point, and she wants to expand the
business in this way. I will use a rational approach in my report to advise her on strategies for
growth. This consists of three stages: Analysis, Formulation, and Implementation. In the first stage, I
will use SWOT analysis to examine internal ... Show more content on Helpwriting.net ...
A company reported that the cost of producing in China is nearly free due to the benefits they
received. Another strength is HP takes advantage of economies of scale– decreasing cost over
output. HP have 6 operating stores, (Good and Kahn n.d.) suggests firms that produce high levels of
outputs will have low costs as there are less fixed costs per unit. HP further benefits from purchasing
economies of scale is where they are buying big bulks of supply and receives discounts which lower
their cost of production than smaller firms.
Offshoring business in China can also create a major weakness due the loose laws and regulations.
Looking at the case of Apple, who outsources its business to Foxconn. Apple gives frequent pressure
Foxconn to lower profit margins while demanding for the high workload. Foxconn response by
reducing labour expenditures, by cutting wages and benefits. Due to a compulsory national
minimum wage, wages are cut by forcing workers to work overtime. (Interview 2011 cited in Chan,
Pun and Selden 2013, pp. 104–110). Chan, Pun and Selden (2013) suggest the outcome of this
resulted in frequent cases of worker's suicide, worker's strike and labour exploitation. Therefore,
high supervision costs need to be enforced to avoid similar incidences. Apple suffered from severe
damage to corporate reputation, brand image and further it could even decrease

Chronic Knee Smoothy
Does Smoothy Helps To Prevent Chronic Knee and Joint Pain
Overview
Smoothies are natural supplements mixed together to make a curative juice which can either be
sweet or bitter. As a patient you do not have to consider the taste rather the impact it has in your
body. Make sure that you take the smoothie that is recommended to you strictly and do not skip any
procedure. In case you make any mistake it will be so unfortunate that you will not be in a position
to free from chronic knee and joint pains. Despite the bitterness these smoothies have no other
negative characteristics as compared to drugs and injections which are painful and bad taste.
The following are some of the best smoothy that helps to prevent chronic knee and joint pain
Kiwi–kale smoothie
It is one of the major and most recommended smoothie that help in reduction of muscle and joint
pains. These ingredients must be available to make the kiwi–kale smoothie effective; 1 mango
peeled and pitted, an orange peeled and deserted, 6 glasses of filtered water, 2 peeled kiwi fruits and
2 cups of chopped kale. You are supposed to mix these ingredients and let water to be last then take
the smoothie twice in a day. It is amazing since you will realize this natural kind of medication has
the ability to prevent chronic knee and joint pains within the shortest period ever. The only secret ...
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These fruits have supplements that have the ability to reduce joint pain, increase body immunity and
also prevent chronic knee and joint pain. However, in consumption of his smoothie your joints and
muscles get strong making it easy for you to handle heavy duty. The following are some of the
required ingredients: 5 glasses of filtered water, 2 cups of cantaloupe, 2 peeled mangoes, 2 cups of
fresh baby spinach, ¼ melon, 5 medium strawberries, 1 stalk celery and should be chopped. Follow
the procedure as given strictly for best

Strategic Analysis Of Bisleri
STRATEGIC ANALYSIS OF BISLERI LTD SUBMITTED BY, ALAN ANN ABRAHAM
15MBA1001 INTRODUCTION Bisleri is one of the famous brand of bottled drinking water in
India. The global market for bottled water is increasing or growing that now it has a total market
share of more than one and a half billion dollars. This growth is mainly because of improper water
supply, health conscious people and also the unpredictable municipal water supply. Low entry
barriers and a high growth rate has attracted many companies to popup in this market segment.
These markets operate with low margins because the price goes up when the cost of transportation
and packaging goes up. Parle acquired Bisleri from Mr. Felice Bisleri who is an Italian entrepreneur,
in 1967. ... Show more content on Helpwriting.net ...
First, company has to develop a vision regarding the interest of the company and then select market
targeting strategies, establish objectives and develop and implement the strategies. It includes
marketing and managing program positioning strategies formulated to fulfill the value needs of the
customers in every target market. Strategic marketing is a process of market–driven strategy
development, taking into consideration a consistent varying business environment and the
requirement to bring excellent customer value. Instead of focusing on increasing the sales, Bisleri
company developed strategic marketing in order to concentrate on the performance of the
organization. By integrating the organized set of market– driven activities, into the customer–
influencing strategies of the business, the marketing strategy of the company, Bisleri tries to bring
out excellent customer value. The company sees marketing as liability of the business in spite of
specialized purpose and has connected its organizational environment with the strategic marketing.
Marketing boundary orientation is there between its customers, and organization and between
channel members and competition. The marketing processes are centralized to business strategy
planning process. Strategic marketing provides the knowledge for choosing group of customers to
be served, environmental screening, for directing product specifications and for identifying the
competitors. Cross–functional strategies are decisive for giving good customer value and bisleri has
successfully achieved

The Effect of Enzymes on Apple Juice Production
The Effect of Enzymes on Apple Juice Production
Biology
Period 6
Background Info The purpose of this experiment was to determine which enzyme or the
combination of the two enzymes makes the most apple juice from applesauce. We did his by, mixing
10 drops of an enzyme (cellulose/pectinase/both) into a few tablespoons of applesauce. We then left
the rest to nature, and watched the liquid funnel out for 10 minutes. Lastly, we recorded our data.
The cell wall is a complicated structure containing both cellulose and pectin. Pectin is found in the
cell walls of plants and is also specifically found concentrated near the skin and core of fruit. It is
what keeps the fruit together and prevents it from getting mushy. ... Show more content on
Helpwriting.net ...
Assemble 4 filtration cups ▪ Roll coffee filter into funnel ▪ Place funnel on top of graduated cylinder
▪ Make sure to label each graduated cylinder with: water, cellulase, pectinase, and
cellulase+pectinase
2. Assemble mixing cups: ▪ Label ALL cups with: water, cellulase, pectinase, cellulase+pectinase
3. Make sure to label all mixing spoons/droppers too. 4. Spoon 60 g (2 tablespoons) of applesauce
into each of the 4 mixing cups 5. Add one of the following to each cup of applesauce (MAKE SURE
TO LOOK AT YOUR LABELS): ▪ 10 drops of pectinase. Stir 3 seconds. Pour into filtration cup ▪
10 drops of cellulase Stir 3 seconds. Pour into filtration cup ▪ 5 drops of cellulase and 5 drops of
pectinase Stir 3 seconds. Pour into filtration cup ▪ 10 drops of

Essay on innocent drink
innocent smoothies: Europe's favourite smoothie brand considers expanding into the Russian soft
drinks market.
Richard, Jon and Adam, the three co– founders of innocent were sitting in the board room at
innocent's headquarters Fruit Towers discussing the international expansion they could achieve
thanks to the injection of cash from and global experience of the Coca Cola Company . With the
goal of becoming the biggest small drinks company in the world, they are currently operating in 15
European countries and they have set their sights on launching in a BRIC market. They have
decided to commission a firm of consultants to consider the viability of Russia as a market in which
to launch their smoothies.
The beginnings Richard ... Show more content on Helpwriting.net ...
Diversification has been important in the company's growth story. Innocent is the number–one
smoothies brand in the UK and in many of the European territories where the product has sold,
however much of the company's growth has been maintained by new lines as the smoothie market
has become commoditised. In order to maintain volumes in the smoothie market innocent have
concentrated on innovation in flavours and launched big take home tetra packs, smoothies for
children and innocent thickies with probiotic yoghurt.
Today, Europe's favourite smoothie company is selling their natural healthy product in 15 countries
and employs over 250 people across Europe. In just over a decade, innocent has established itself as
an iconic British company with a market leading position in its home territory and across much of
Europe.
The innocent brand:
From the outset, innocent has delighted its customers with its straightforward almost irreverent
approach to business using a simple, down–to–earth communications techniques that mirror the no–
nonsense honesty of the innocent brand and its products. Instinct played a big part in the
development of the Innocent logo and packaging. The founders wanted to show that the product was
fun and good for you. They did not have a sophisticated marketing plan but were clear that it had to
taste and look good and that it needed to stand out on café shelves. Innocent's primary target market
was young urban

A Marketing Plan For Home Grown Juice Company Essay
1.0 Executive Summary
As a Marketer of Home Grown Juice Company I am assigned to develop a marketing segmentation
plan. A good marketing plan is one of the major tools of a marketer to be successful in the business.
For this purpose I have selected Home Grown juice as a product and made a marketing plan of its
product.
Home Grown Company serves both the consumer market, as well as local restaurants. In this
instance I will succeed in developing a profitable business through the use of our two competitive
advantages, quality and flexibility. The local farmers of fruits and vegetables cannot produce enough
products to satisfy local demand and also other beverage company can't satisfy the consumer
through their product. I see this as a market opportunity and I am planning to grab it.
Home Grown Company's mission is to provide the highest–quality real Fruit Juice. We want to
attract and maintain customers. I have provided these details based on my own knowledge and
collected information from different sources.
1.1 Company's Profile
Business Address: Hastings New Zealand
E–mail: info@homegrown.co.nz
Website: www.homegrown.co.nz
Phone: +64 6 878 8140
Type of Organization: Family Business (Admin, 2015) 1.2 Vision: I have visualized a marketing
system that quickly and efficiently supplies nutritious, wholesome and affordable fresh real juice to
the target customers. Our product must be diversified according to the consumer need. We have to
create our market demand and grow

Case Study Of Sugarcane Juice
1. Executive Summary
2. Introduction
2.1 Product Profile Name of the Product: S–cane
Type of Product: Packaged Sugarcane Juice
Ingredients: Sugarcane Juice, Minerals, Sugar, Salts, Vitamins, Flavours
Container: Tetra pack
Container size: 250 ml, 500 ml, 1 Litre
Product Price: 250 ml for ₹ 15 (Rural, Middle class and individuals customer)
500 ml for ₹ 30 (Sick people,
1 litre for ₹ 60
Estimated Durability: 6 Months from date of manufactured
Machinery used: Latest technology imported machines
"S–cane" is Sugarcane Juice product packaged in tetra pack. Sugarcane juice is one of the most
popular and widely used juice in Gujarat and India. It is healthy, good in taste and low in cost. But it
cannot be preserved for long time. In Gujarat ... Show more content on Helpwriting.net ...
Health conscious (25%) Health conscious people such as sports people, actors, celebrity etc. one of
the largest target market. This segment is highly potential. One third of our total population is
young. This is a significant number that we have to provide a product, which is fit for them.
Sick people (35%) Sick people are one of our major considerations. There is many disease which
requires more liquid in human body. There are number of people and children who suffers from such
kind of disease or problem. Sugarcane juice will help them to improve their health and recover.
Tourists (15%) India is great attraction for tourist in the world. Due to huge effort of government of
India tourism is one of the fastest growing industry and large number of people visit India every
year. Sugarcane juice will provide them great refreshment.
General Customers (25%) Besides the above segments, the general customers will acquire a
Significant portion of target market. It includes all type of customers.
Strategies
Strategies against

The Canada 's Food Guide Essay
The Canada's Food Guide has been in place since 1942, and nearly a decade has passed since the
release of the current Eating Well with Canada's Food Guide (EWCFG) (Mortillaro, 2016). Critics
believe that the time has come for the revision of the second–most downloaded document in Canada
– in the interest of reflecting the changing lifestyles of Canadians (Mortillaro, 2016). At the time of
its launch during World War II, male–female roles differed vastly, with stay–at–home moms
preparing home cooked meals. However, according to latest information provided by Statistics
Canada, 69% of households with families are dual–earners today (Statistics Canada, 2015). The
effect of dual earning has taken its toll on Canadian food consumption patterns (Mortillaro, 2016).
Consequently, the existing food guide has received mixed reviews and immense criticism by several
researchers, and has even been declared "obesogenic" (Corby, 2007; Kondro, 2006; L'Abbe &
Mahsa, 2015). This is particularly disturbing because according to the 2004 Canadian Community
Health Survey, 59% of the adult population is overweight and 1 in 4 is obese; the numbers are even
more alarming regarding children and adolescents (Karmali et al., 2010). The cause of the obesity
epidemic might be right at our fingertips with the "Unhealthy Food Guide" that is imposed on
Canadians. One strict change that must occur to the food guide includes disassociating 100% fruit
juices as vegetable and fruit sources, and thereby removing

Business Objectives Of A Robust Health Bar Essay
Contents
Executive Summary 3
Introduction 4
Management Structure 4
Business Objectives 5
Micro and Macro Environment 5
PRODUCT PLAN 6
The marketing plan. 7
OPERATIONAL PLAN 8
Financial Plan. 12
Executive Summary
Robust Health Bar was established in 2016 with the key purpose of fitness. It has a main aim of
making fresh fruit juices and various health shakes available to all students, whether you visit the
gym regularly or not. Robust Health Bars are set up in gym facilities over the four UJ Campuses for
those who enjoy working out and also in the Student Centers for the students who are always on the
go but still value their health states.
Robust Health Bar plans to ensure an excellence in the quality of its products by using a highly
qualified and dedicated management and human resources team and by using fresh fruit that are
locally sourced. This will ensure that the logistics costs are reduced and that time is saved.
Robust Health Bar aims to attain a turnover of R20 000 in the first year of operations.
A detailed growth plan is further discussed in the plan. The business will also use funds of R95 000
which will go toward purchasing the required equipment that will ensure the on–going operations of
the business and also the marketing and promotional aspects that will allow information about the
product to reach the relevant targeted market.
Robust Health Bar places the need of the consumers first and unlike the competition, the business
allows the consumer to

Simply Smoothies
Simply Smoothies is a smoothie bar that people can go to, to create their own smoothies step by
step. Many smoothie bars that people go to, the smoothie's recipe is already created and only allows
them to add in minor health supplements including high proteins, fat burners, and vitamins. Simply
Smoothies is a café that will allow you to include what you want and excludes what you don't. This
business is a very relaxing bar that allows people of all ages to come and enjoy smoothies (and
snacks) while talking, reading, and even meeting new people. As a business, our goal is to make
everyone happy and have a safe place of relief to go to. Simply Smoothies will attract its customers
with their tropical smells and colorful decorations that are

Business Overview : ' Pursuits '
Plummy Pursuits
1. Official Statement
1.1. Business Overview
Plummy Pursuits is another business that means to offer crisp foods grown from the ground juice
arranged locally with a divine normal flavor. We would like to develop products of the soil stand
that will give the freshest and heavenly foods grown from the ground sorts of organic product
squeeze that are privately arranged. We plan to source every one of our fixings from natural product
sellers who buy organic products straightforwardly from homesteads.
We will set up our juices on location to guarantee our customer base get the freshest juices with its
characteristic flavor conceivable. With a sharp concentrate on particular ranchers and cultivators, we
plan to customize ... Show more content on Helpwriting.net ...
Year 1 deals are anticipated at $55,568 taking into account a moderate improvement of the business
through catching more customer base each month. I construct these anticipated figures with respect
to the inclination to buy a range, putting different components into contemplations, for example,
football games on the primary road and having the capacity to get more customer base from my
rivals. To ensure that the working capital accessible is reliably adequate in the primary year, the
main least sum will be drawn from the business.
1.3. Vision Statement
To be the best products of the soil juice merchant shop in the district and be prestigious for giving
quality neighborhood sustenance's and supporting agriculturists and cultivators. This can be
accomplished by giving customers quality leafy foods at focused costs.
1.4. Business Objectives
Our fleeting goal is to endeavor and develop the business by no less than 12% after at regular
intervals, with aggregate offers of $55,568 in the principal year. This will require offering 15 liters
of organic product juice and 55 kilograms of natural products. I plan to keep developing my
business in years two and three and extend the outlets in the area as I anticipate winning Young
Entrepreneur of the Year.

There are two schools in the close–by, and new workplaces are being developed in the zone. My sort
of administration to customer base is one of a kind in the region, and an entertainment focus is
exceptionally

Jamba Juice
MGT 4800 – Strategic Management
Case Study Write Up – Jamba Juice
April 8, 2013
Major trends in the general environment
Jamba Juice has tried to capture a good portion of health conscious consumers by providing healthy
smoothies and other nutritious foods for customers on the go. Even though there are direct
competitors such as Planet Smoothie, Starbucks, Dunkin Donuts, Panera Bread and McDonalds,
Jamba Juice remains competitive by offering its unique blend of smoothies. They are made with real
fruit and 100% fruit juices that are blended to order. They are also rich in vitamins, minerals,
proteins, and fiber. No other competitor comes close to providing such a healthy substitute. In
addition, Jamba Juice is trying a new ... Show more content on Helpwriting.net ...
Jamba remains a tough competitor due to its healthy menu.
Threat of Rivalry
Threat of rivalry is high as Jamba is competing against several brand name rivals that have the
ability to influence the industry. Jamba Juice is offering similar foods as the rest of its competition,
many of which are much larger, thus it tries to differentiate itself by offering healthy alternatives to
its competitor's products.
Threat of Buyers
The threat of buyers is high. Since there are many products and restaurants to choose from, Jamba
must provide a memorable and pleasant experience to its customers to entice them to return. In
addition, it must continue its marketing strategy of informing the public of the benefits of its
products in an effort to keep up its clientele. However, Jamba Juice must ensure that marketing
strategies don't become too costly and cut into its profits.
Threat of Suppliers
The threat of suppliers is high for Jamba Juice since it depends heavily on high quality supplies of
fresh fruits and vegetables throughout the year. It had to find distributors that were willing to flash–
freeze the produce and agree to store it at their facilities until it was ready to be shipped to stores. In
order to lower distribution costs, the company must cluster future store developments.
Threat of

Essay on Juice Guys Case Study Analysis
Juice Guys™ In the summer of 1998, Nantucket Nectar created a subsidiary of their brand called
Juice Guys. This new product was comprised of fresh juice and fruit smoothie drinks that were
taking over the West Coast. Within three–and–a–half months, Juice Guys had sold a total of 175,000
items ranging from smoothies, yogurts, sorbets, Nantucket Nectar drinks and fresh squeezed juices.
Juice Guys' revenue went up to 91% and they made a profit of $227,000 in sales. Noticing the
tremendous success within the industry in such a short time, Nantucket Nectar and Juice Guys
decided to expand this new juice retail concept into the East Coast. Their primary focus within the
East Coast was expansion into the Boston market. Although this ... Show more content on
Helpwriting.net ...
The article stated that, "many East Coast baby boomers were wondering, "what's a smoothie?" (Fox
& Rushmore, 1999, p. 4). This statement not only indicated that people in the East Coast were not
aware of this new juice trend, it also stated that "consumers' demands and tastes can greatly change
from one demographic to another" (Fox & Rushmore, 1999, p. 4); whereas allowing Juice Guys the
opportunity to sell more than just juice and also resulting in Juice Guys indentifying between the
ages of 18–35 to be their leading influential target market.
With having only one of "The Four Ps," (the place), Juice Guys had to come up with a marketing
plan to develop the other three Ps; which were of product, promotion and price. Juice Guys knew
they wanted to sell fresh juices and fruit smoothies; however, they needed to know if the consumers
wanted more than just those products. Also, they needed to find a way to promote their new
products and make their prices economically feasible for the consumers in this new place; which
was Boston. In order to accomplish this, they needed consumers to let them know what they thought
was the ultimate juice shop.
Marketing research defined is "the systematic design, collection, analysis, and reporting of data and
findings relevant to a specific marketing situation facing the company" (Kotler & Keller, 2009, p.
G6). Juice Guys methodology to obtain

Why Dr. Thomas B. Welch's Grape Is Good
Grape is good Advertisements are posted for business promotions and target awareness. They help
to expand the knowledge of a product and its benefits in hopes that someone will buy it, but ads
don't always tell the truth. Welch's began over a 140 years ago, not only do they produce fruit juice
but they also produce a variety of jams, jellies, and fruit snacks, "The first grape juice known to be
processed in the United States was produced by Dr. Thomas B. Welch,..." (Morris, Par. 1). The grape
juice was an alternative for wine in religion practices, "Their product was used for the sacrament on
the Communion table of the Vineland New Jersey Methodist Church" (Morris, Par. 1). Since then
Welch's has continued to expand through the states and in other countries, becoming a leading
competitor for kid's fruit juices. Welch's ad tells us that it is "100% grape juice", there is "no added
sugar– ever", and that there are "two servings of fruit in every glass" but many may question the
accuracy of these labels. Parents are lured to buy their children fruit juice because there is a lack of
knowledge. Although Welch's may have actual benefits, research will help parents to understand the
importance of real fruits and to cut back their children's sugar in take. ... Show more content on
Helpwriting.net ...
When I was little my parents never gave me much juice, it was water, milk, and a glass of juice
(maybe) every day. Instead we always had fruits in the kitchen, like banana's, apples, grapes, and
strawberries. However, as we got older we continued to drink more juice because it was a lot easier
and we could make our own choices. Studies show that as kids get older the servings of fruit in an
adulthood diet become little to none. But after doing much research and buying a bottle of Welch's
100% grape juice I have taken into consideration the amount of juice I should consume in a

Argumentative Essay: Should Soda Be Banned?
Soda banning is one of the uttermost debatable and controversial topics in the country. One of the
questions that people are asking is should soda be banned? The soda ban is the best way to go to
eradicate obesity in the country. It will lower the risks for diabetes, cancer, and death. If we banned
it, we will save people from the ramifications of their health. More importantly, the economy could
increase and create numerous jobs for out of work people. However, if the ban does happen diet
soda won't be a part of the ban even though it consists of a dangerous chemical, aspartame.
Furthermore, if we banned it, we might be taking away a citizen's right to drink whatever they crave
whenever they please. That being the case, the biggest ... Show more content on Helpwriting.net ...
According to livestrong.com in 2015, "Drinking large amounts of soda may affect your brain health
and alter your risk of certain diseases. Naturopathic physician Scott Olson says that several
scientific studies suggest that a high sugar diet may increase your risk of schizophrenia, depression
and anxiety," (Adams, "Can Food Cause Chemical Imbalance in the Brain"). Sugar in soda can
advance to permanent long–term damage to the brain. Additionally, the sugar in a person's body can
increase blood pressure and dilate pupils. While, this evidence had been scientifically proven
precisely there are still people who don't see the ethics in the soda ban. That's why a state judge
ruled against it. According to BusinessInsider.com in 2010, "A New York state judge struck down
Mayor Bloomberg's controversial ban on large sodas on Monday, arguing that the restrictions on
sugary sweetened drinks did not make sense, partly because the ban wasn't evenly enforced."
(Spector, "New Yorkers Will Be Significantly Fatter Because Of The Soda Ban Repeal"). Although
the judge thinks the ban is inefficient he is inaccurate, the restrictions on the ban are based on
scientific evidence. The ban will still make sense, even though it does not include diet sodas and
fruit juices. Everybody knows fruit juice and diet sodas are better for people

Tips For A Road Journey Essay
The most important thing for anyone going on a road journey is to keep themselves hydrated. It is
best to have a lot of water and fruit juices, so as to drink them regularly to remain hydrated. The
water bottles, jugs and cool drinks can be filled up and replaced when the person stops for gas or
rest. It is best to take an ice–pack containing perishable food items which can be kept cool to
increase their shelf life. It is advisable to take with you a big bag of non–perishable snacks, paper
napkins, wet wipes, plastic utensils and couple of garbage bags to keep trash in and throw out at
regular intervals in the trash bins. Having a supply of food material, drinks, juices, water and other
essential items helps save those extra dollars. It is most healthy to take cleaned and sliced and hardy
raw vegetables like kale, collards, carrots, celery, snap peas, grape and cherry tomatoes and fruits
like apples, bananas, oranges, grapefruit and dry fruits like raisins, nuts to save dollars during the
road trip. Natural health bars like Lara, Odwalla, Clif and Luna and healthy snacks like String
cheese, yogurt, pretzels,roasted soy nuts, Sugar free Jell–O cups would add to the variety. Keep a
regular stock of of other food items like fat–free pudding cups with plastic spoons, reduced fat
cookies or crackers, fruit juice boxes, mini cans of low–sodium V8 juice, and whole wheat bagels
with light cream cheese. Sandwiches made with lean luncheon meats and low–fat cheese or hummus
and fresh

Does Temperature Affects Fruit Juice
Research question
Does temperature affect the rate pectinase produces juice?
Introduction Fruit juices are popular among consumers as they contain many vital vitamins or
antioxidants. But before they go on the shelves, the factory has to produce them. One
of the earliest memories of my childhood has been juice. I remember waking up at the
crack of dawn early in the morning to go pick fresh apples from our apple tree in our
backyard to make fresh apple juice for breakfast with my grandmother. To this day, that
same recipe is still used today though my family. Seeing my grandmother boil the apple
slices over her old cooktop, made me wonder how factories produced apple juice at
such massive rates as I knew they weren't going ... Show more content on Helpwriting.net ...
When pouring the applesauce over
the cheesecloth protected funnel, the liquid came out first, followed by the applesauce.
Drops first came rapidly, and then slowed down in the amount after a few seconds of
being poured.
Processed Data– Averages
Category Liquid Produced
Room Temperature Applesauce
54.3 ml
Frozen Applesauce
2.3 ml
Control Data

Errors
During trial one, the original funnel was too small. The applesauce was at the tip of the
funnel, causing liquid to overflow over the funnel, spilling. Another error in this
experiment was not specifying how cold to freeze the applesauce in the freezer.
Different temperatures could have affected the rate of liquid formed.
Conclusion
This experiment is a good representation of what goes on in fruit juice factories. Overall,
frozen applesauce did affect the pectinases rate of diffusion. This could be a cause of
the temperature in the applesauce, being too low, freezing the solution mixed with it.
Evaluation
The data presented is reliable. The minor errors shouldn't really have an effect on the
outcome of this experiment as the trials proved similar

Swot Analysis Of Berry Juice
5.0.Competitior analysis
Competitors in the fruit juice industry in Australia(fig 1.8.)
Berry juice and drinks
Berry juice company is a dominant juice manufacturing company in Australia which has over 70
year expertise in obtaining the best fruit drinks.it provide consumers with different kinds of fruit
flavors mainly apple, orange, black current etc. Their main aim is to grab the finest fruits growing
across Australia. Therefore fruit juice they manufacture is from100% locally grown fruits. Their
main competitor advantages is that the company does not use any artificial flavorings or colors nor
sugar or water when manufacturing fruit juice.
Golden circle
Golden circle was a company which was started in 1940 with the pineapple cannery as their main
production line. After few years they commenced into the fruit juice business producing varieties of
fruit drinks over 150,000 tons per year. Golden circle company consists of flavors ... Show more
content on Helpwriting.net ...
one of the best brands in Australian fruit juice market. Their work era is more that 70years who have
been delivering high quality drinks to Australian market with over 6 million fruits handpicked every
week to deliver the best. Most of the manufactured juices are citrus flavored as per the high demand
in orange juice etc. Their main objective is to deliver natural, delicious, nutritional fruit drinks for all
the Australian homes for a healthy living.
5.1.Potters five–force model.
Potters five force is tool where you could find the essential advantages for a business. potters five
force tool is mostly used in industrial sector analysis while potter diamond is well recommended for
firms advantage. This model gives a proper understanding on the current competition and the
strength of the market that the industry is willing to concur. The following illustration shows the
strengths of the Australian market and its current dominants for the company Cargill's KIST nectar
to analyze its competitors.(fig

What I Hope Is A Very Long Time
Hands red, stinging, raw, with use. Sweat instantly formulates on my forehead. Laughter fills the air
as children climb their way down the steps off the beaten up school bus. Looking left towards one of
my best friends I can tell her crooked teeth glimmer after I finish telling my "favoritest joke ever!"
Fourth grade wasn't the start of this everlasting friendship, but time blossomed the friendship that
has grown today.
These are my people; this is our story. Four specific people have been placed in my life to stay for,
what I hope is, a very long time. Jenna Van Wyk, Emily Deinken, Makayla Vander Zwaag, Noel
Reece, and I are bordering indivisible. Our story hadn't started altogether, but as time went on we
were able to collect each ... Show more content on Helpwriting.net ...
"You tried that already; the last time we didn't get any sweet streets. I'm not doing it. Your mom said
YOU had to." I crossed my arms; my eyes peered intensely into Jeena's eyes, hoping that this time
my point would be sustained. It was visible that Jenna was getting madder as the time went on. Her
face scrunched up, turning a bright red. "Fine, whatever, if you won't do it, then you are NOT
getting any sweet streets or any snack. I'll make sure of it!" Her voice started low but got higher
with every word. The truth was lacking in her eyes, but the two younger girls couldn't tell. Fear
began to rise in Emily, visible to Jenna as a smirk grew in the place of her angered face. However, I
wasn't convinced. If it doesn't get done then Jenna will get in trouble, not us. I thought. I looked at
Emily conveying a signal for her to follow me upstairs where we could watch a movie instead. As
we left I could hear Jenna sigh because she knew she failed. We had gotten too old to fall for the
small tricks she played. Similar stories are always shared when we are together. She was our "bully",
always tried to bribe us to do her chores, or dismissed our pleas to play along with the older kids.
Not all of the stories from daycare are bully stories; instead there are the hilarious ones that Emily
and I reminisce in together today. Hands red, stinging, raw with use after a game of "Chinese
restaurant." The instant beads of sweat formulated on my forehead. Laughter filled

Dr Pepper Snapple Essay
Dr. Pepper Snapple Group ventures into Brazil: Can It Work?
Dr. Pepper Snapple Group, created in the 1880s by Charles Alderton in Waco, Texas, is a company
of beverages known to having unique flavors. The company was ranked in the top 400 companies on
the Fortune 500 in 2017 and revenue was around 5.6 billion in the year. Dr. Pepper also has built
over 200 Warehouses and Distribution centers nationwide and now employ over 19000 employees
as well. Besides Dr. Pepper being their number one product, they also own over 50 other brands
today including the Snapple brand in which the Snapple Green Tea has won Product of the year.
Other recognition Company of the Year by BMC and BWM. Dr. Pepper prides themselves "to be the
best beverage business in the Americas" and to provide "Refreshment, Fun, and Flavor for
generations". The company itself has a great opportunity to grow to international markets as well as
developing new product launches or line extensions. With a strong competitive advantage, we can
take the Dr. ... Show more content on Helpwriting.net ...
Pepper is known for being a healthier option of the other beverages. Brazil on the other hand, is a
tropical country where it has sun and rain throughout the year and is known for its wide variety of
Brazilian fruits. The production of tropical fruits are rarely affected because of this climate, hence
the Brazilians consuming fruits for breakfast, desserts, and just as a natural fruit juice at any time.
Since Snapple creates juice flavors, combining exotic fruits that you find in this region, the Snapple
product can be transferred into this country creating a special Snapple drink from this fruits.
However, certain changes to the Snapple product will have to be implemented and increase its
chance of success since the Brazilians are known for having a strong uncertainty avoidance. The
people do not enjoy change very much, so adding a product that they are used to, but also enhancing
the flavor can make it competitive within this

A Report On The Company Essay
Frucor, the company is all about drinks, energy drinks, fruit juices, waters etc. for any type of
drinking occasions. The success of the Frucor was sitting in the fridge by they are reaching the
customers to achieve their mission. The report is about the NZ company– Frucor and one particular
product where we want export and do business in other specific country. We have chosen three
countries and preferred one country among three where we can do our best in business. We have
chosen Frucor company and the product we want to export is 'Simply squeezed'. Simply Squeezed
which has several varieties of drinks became one of the famous drink for New Zealanders.
Frucor beverages are the market leaders in energy drinks in which it manufactures and distributes a
range of beverages such as fruit juices, fruit drinks, energy drinks, waters and soft drinks all over
New Zealand and Australia. Frucor has initiated from small business NZ juice business in early
1960's and progressed into one of the leading Australasians drinks company. Furcor performance is
out–standing and grown as a second largest non–alcoholic beverages in NZ. Frucor beverages
Group Ltd earlier called as Beverages Holdings Limited and the name changed in Feb 2000 as
Frucor beverages Group Ltd. The company has regional sales offices at several places such as New
Zealand, Christchurch, Tauranga, Hamilton, Palmerstone North, Wellington, and also in Perth,
Sydney, Brisbane, Adelaide, Australia and Melbourne and also the

Nantucket Nectars Essay
Nantucket Nectars
Tom Scott and Tom First started Allserve, a floating convenience store serving boats in the
Nantucket Harbour during their summer holidays in college. After graduation, during the winter of
1990, First recreated a peach fruit juice drink that he came across in Spain and started a side
business selling fresh juice. Everyone loved the product and they went on to open the Allserve
General Store on Nantucket's Straight Wharf. They named the fruit juice "Nantucket Nectars".
Scott and First invested their collective life savings of about $17,000 to contract a bottler and
finance inventory in the first two years. The next two years saw them operating in an
undercapitalized state on a small bank loan. Subsequently, in order ... Show more content on
Helpwriting.net ...
SWOT Analysis
Strength
Nantucket Nectars' numerous strengths have led to their success. They produce all natural products
that have a great taste, have a very strong management team as well as a strong branding, guerilla
marketing skills, possess the ability to exploit small, rapidly changing market opportunities, last
good access to single–serve distribution in the New Age beverage market, and is the best vehicle for
juice companies to expand into the juice cocktail category without risking their own brand equity. In
addition, Nantucket Nectars' management team has the required knowledge and experience with the
single–serve business and thus has the ability to add value to large player who wants to roll out new
single–serve products.
Weakness
As a company with limited financial resources, Nantucket Nectars have been disadvantaged in their
channels of distribution. They have not been able to distribute their products in the supermarket on a
large scale. As can be seen from tables D and E, although most of the New Age beverages were sold
in the supermarkets (55%), the proportion of Nantucket Nectars supermarket sales was only 1%.
Nantucket Nectars distributed their products mainly through other channels like delis and
educational institutions and is thus missing out on a large portion of the consumers pie This
inevitably means that the company would be able to increase their revenue substantially if they were
able to distribute their products in the

Training Young People
Details about the young person, including energy needs, protein needs and carbohydrate needs.
It is important for anyone of any age to be eating the right foods; but it is even more important for a
young person. This is because they are growing and their bodies are still developing; sometimes
even up to the age of 25!
Each individual has different energy requirements; these depend on a number of things, such as –
age, gender, height and weight. These requirements can be calculated by using a chart which is
designed to work on an individuality basis.
Here is an example of how this kind of chart would work: The chart I will be using is calculated
using weight and PAL (physical activity levels). This is because; while under a ... Show more
content on Helpwriting.net ...
An active young person should be following a diet in which 50 – 55% of their calories are coming
from carbohydrates.
Although I am only training each young person for a few months, this training should leave an
impact on the rest of their life – exercise and nutritional wise. This is why I need to take the time to
explain to them the reasons why exercise and a well–balanced diet are important.
Details about their training plan and what you need to consider when devising a programme for the
young person.
Young people are likely to become bored more quickly than an adult would, so need a different and
more exciting programme. Therefore, I need to create something that is not just a typical gym
routine, but is fun. When training young people, it is important to create a programme that creates
enthusiasm and enjoyment on their part. What would this kind of programme look like?
Being friendly and bubbly and getting to know each individual client, is the secret to setting the
right atmosphere with them. It will help the young person to feel relaxed and also – enthusiastic
about starting their training. I need to try and make it clear that I'm not another teacher telling them
what to do; but am 'partnering' with them to help them to reach their fitness goals.
A good way of designing an appropriate programme is to design it with them! Most children,
especially if they have a creative personality, would really enjoy doing this. It would also give them
the feel

Final-Report-Booster-Juice
Booster Juice: Bringing Canadian Smoothies to the Indian Market
Prepared by: Holly Ewing (129006971), Rick Cho (130821320), Adam Harun (129012617),
Lucas Dirube (130153800)
Prepared for: David Swanston
Date: Tuesday, June 21, 2016
BU 362, Section B4, Group 402
Wilfrid Laurier University
Table of Contents
Executive Summary ................................................................................... 2
Opportunity ............................................................................................ 3
Stakeholders ............................................................................................ 3
Analysis .............................................................................................. 3–9
Internal Analysis ........................................................................... 3–5
External Analysis ........................................................................... 5–7
Competitive Analysis ...................................................................... 7–8
Consumer Analysis ........................................................................ 8–9
Decision Criteria ... Show more content on Helpwriting.net ...
The largest stakeholder is the CEO, Dale Wishewan, who wants to ensure that the international
expansion into India will build a national brand presence, grow sales drastically, and overall gain
market share. Additionally, The franchisees in India must also ensure that their investment in
Booster Juice will be worth their while and result in profits in the long run. The customers are also
an important stakeholder as they hold a high expectation on the quality and value of the Booster
Juice brand. Their purchasing behaviour directly impacts company sales; therefore it is critical that
Booster Juice maximizes customer needs and satisfaction. Internal Analysis
Booster Juice, Canada's largest smoothie chain with over 280 domestic stores, is continuing to
expand internationally to grow and create brand recognition. While their exact financial data was not
provided, it is safe to assume from their size and explosive growth that the company as a whole is
doing relatively well financially. Another notable resource for Booster
Juice is their strong relationship with Fazle Naqvi. With solid connections in the Indian retail
industry, Naqvi can greatly facilitate Booster Juice's integration in the Indian market. Having
3

introduced other international brands to India, Naqvi is familiar with what is required to ensure
effective penetration in this market. In

Obesity Become Worldwide Health Problem With Increasing...
1.0 Introduction: Recently, Obesity become worldwide health problem with increasing numbers of
overweight and obese individuals over the time. Obesity can be linked with higher risk of suffering
from different chronic diseases such as, type two diabetes and cardiovascular disease (NHS Choices,
2014). Therefore, there was interest in eating strategies to suppress appetite and facilitate weight
maintenance. There were some evidence showed that increase vegetables and fruits daily intake may
lead to increased fullness and satiety which help with weight management or may be losing weight
by having effects on appetite. Whereas, the consumption of fruits as a drink may be lower satiation
and ineffective (Houchins, 2012; Ello–Martin and ... Show more content on Helpwriting.net ...
The objectives of this experiment include:
1. Recruit 8 healthy non–smoking age group between 19 to 28 years adult volunteers to a two arm
cross–over design study.
2. Volunteers consume 125 kcal before ad libitum test breakfast either drink apple juice (271 ml) or
solid apple (280g).
3. Conduct an experiment to investigate the acute effect of fruit juice and solid fruit on appetite,
energy intake and feeling of fullness or hunger.
2.0 Materials and Methods:
2.1 STUDY DESIGN: As it has been mentioned in the objectives above the practical was designed
as a two arm cross–over study. In this study type participants have one treatment and then after a
gap called a washout period, cross–over to the other treatment. In this experiment one treatment is
fruit juice and the other is solid fruit. o Fruit juice = 125 kcal as apple juice (Sainsbury 's pure apple
juice 271 ml) o Solid fruit = 125 kcal as pealed apple segments = (280 g)
Ad libitum test breakfast meal = toast with jam and/or butter (one glass of water) plus cornflakes
with semi–skimmed milk. The way of presenting this test meal that provided to each participant as
the following:
A bottle of one liter semi–skimmed milk
One box of cornflakes
6 slices of toast; each slice cut into 4 pieces
Jam and Moderate excess

Innocent Drinks
Entfin II: Case Analysis – Innocent Drinks (9–805–031)
Case Analysis: Innocent Drinks
TABLE OF CONTENTS
Table of contents ............................................................................................................. II
1 2 3 4
Background information about Innocent Drinks .....................................................1 Background
information about the beverage industry ............................................2 Innocent Drinks' success
factors .............................................................................5 The possible options for the company
founders......................................................7 4.1 4.2 Sell the ... Show more content on
Helpwriting.net ...
The Sunday Times – Fast Track 100:
http://www.fasttrack.co.uk/fasttrack/leagues/ft100supplement.html. The first ever innocent annual
report, http://www.innocentdrinks.co.uk/AGM/innocent_annual_report_2007.pdf. 3 Revenue
increase from: 1999–2000: 600%, 2000–2001: 171%, 2001–2002: 58%, 2002–2003: 77%, 2003–
2004: 51%, 2004–2005: 50% Annual Average of 168%. 4 (₤ 24 million / ₤ 0.2 million)(1/6) – 1 =
122%. 5 Tryhorn/Sweney: Smoothie operators Innocent tread familiar path to lucrative deal,
http://www.guardian.co.uk/business/2009/apr/07/innocent–smoothies–coca–cola.
2
1
vative marketing campaign. After having clearly defined their target group6, a successful marketing
mix strategy was implemented and boosted Innocent Drinks' success: The PRODUCT with its
freshness and quality, reflected by the highest PRICE in the market, was a major and critical
differentiator in the market place. A major contributor to the success story was a very effective
PROMOTION strategy. Especially, successful guerrilla marketing campaigns such as grass covered

company cars, special events or the appeal to grandmothers to knit caps for the bottles made
Innocent Drinks appear in the public press in a positive way, building up a brand image without the
need of major

Eco 365 Week 2 Case Study
Integer for all x_ij
Since the amount of juice to sell is in units of plastic bottles e.g., two bottles of orange juice, all
decision variables must be an integer. Binary integer for all y_j
Since this variable is used to decide whether Coles will sell the juice brand or not, all decision
variables must be either 0 or 1. Maximum shelf space capacity "per day"
Coles sells only two categories of juice products in 1litre and 2 litre bottles and the shelve space
available at each of the Coles branches is limited and that Coles' staff only replenish their products
once a day. Maximum and minimum number of brand Coles want to sell
Coles also defines the maximum and the minimum number of product brands to sell on their
shelves. If the number

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