Explore the advantages of Video Advertising on Amazon. Elevate your brand's first impression, boost click-through rates, and enhance conversion rates. With quick previews and compelling brand stories, captivate potential buyers right from the search results. Increase product reach and drive traffic to your Amazon page effectively.

1. Unlocking the Power of
Amazon Video Ads

2. With over 1.9 million Amazon sellers
worldwide, you need a way to stand out in
search results.
Although sponsored product ads help, video
ads showcase engaging and entertaining
videos
Video ads are eligible for brand registered
accounts only

3. target products, keywords,
categories
advertise product or store
There are sponsored brand videos
and sponsored display videos.
Sponsored brand videos

4. Target audience with interest in
certain categories or target
audience who are interested in
similar / competing products
Sponsored display videos

5. Video ads Position - Desktop
2nd half of the search results

6. Video ads Position - Desktop
End of the page search results

7. Video ads Position - Desktop
On product pages

8. Video ads Position - Desktop
Top of the search pages

9. Bottom left next to the reviews
Top of the search pages

10. Near the feature of the product
Near the feature of the product

11. Video ads Position -
Mobile
After a few scrolls

12. Video ads Position -
Mobile
At the top of the search

13. Video ads Position -
Mobile
On product pages like desktop

14. 01 02 03
Benefits of Video Advertising
Potential buyers
get a quick preview
of your products
before they get to
your product
details page.
You can share your
brand story with
buyers as they look
through search
results.
Your product reach
increases as the ad
drives traffic to
your Amazon page.

15. Amazon Advertisement Video
Specs
The optimal length for a video is around 6 and 45
seconds, and the ideal timing is 30 seconds.
Template video ads only allow a maximum time
of 15 seconds. Mobile and desktop video length
limits are usually three minutes. But you should
make it at most 15 seconds to get the most out of
each repetition. Limit your file size to less than
500MB.
Video
Length
The recommended bitrate for streaming a video
is 4mbps - 8mbps. Supported formats for video
are H.264, MPEG-2, or MPEG-4. It's best if the file
is in MP4 or MOV format.
Video
Format

16. Amazon Advertisement Video
Specs
Mono or stereo sound are both acceptable. MP3,
AAC, and PCM sound file formats are accepted.
Sound quality should be atleast 128 kbps at 44
kHz. The ideal quality for audio is 96 kbps.
No sound is also acce
Video
Sound

17. 01
Avoid these top rejection reasons
Video safe area: avoid placing text and other
important information in the lower right corner
of the video. See our safe area template
02 Make the video locale specific: Either the
subtitles or audio must match the locale where
your ad will display.

18. 03
Avoid these top rejection reasons
Don't include website or social media URLs in
text or audio within your video.
04 Remove any full-screen black frames or fade-in
transitions from your video.

19. 04
Avoid these top rejection reasons
Make sure that there are no black bars framing
your video content on either side.
05 Video is abruptly cropped at the maximum video
duration. Abrupt edits can result in an
incomplete video and a poor customer
experience.

20. 06
Avoid these top rejection reasons
Amazon trademarks, products or references to
Amazon products or services are prohibited
07 Customer reviews (including star ratings), even if
these reviews are on Amazon, are not permitted.
Further details https://advertising.amazon.com/en-ca/resources/ad-specs/custom-media/amazon-video-ads

23. Grab attention instantly! Amazon advises the first 2 seconds of
your video are crucial. Skip lengthy intros, opt for short,
captivating loops.
Amazon Advertising
Video Tips

24. Use relevant keywords in your video title and description. Use the
most converting keywrods from your sponsored product ads.
Amazon Advertising
Video Tips

25. Craft compelling narratives! Capture attention with engaging,
educational videos that evoke emotions. Instead of just
describing, demonstrate your product's value. Emotional
connections build trust and loyalty.
Amazon Advertising
Video Tips

26. Boost brand recall! Display your logo prominently at the start and
end of your Amazon marketing video. A clear, high-resolution
logo enhances brand recognition. Make your mark memorable!
Amazon Advertising
Video Tips

27. How to create Sponsored
Brand Video Ad

28. How to create Sponsored
Brand Video Ad

29. How to create Sponsored
Brand Video Ad

30. How to create Sponsored
Brand Video Ad

31. How to create Sponsored
Brand Video Ad

33. How to create Sponsored
Brand Video Ad

34. Next: How to create Sponsored Display Video Ad

35. How to create Sponsored Display
Video Ad

36. How to create Sponsored Display
Video Ad

37. How to create Sponsored Display
Video Ad

38. How to create Sponsored Display
Video Ad

39. How to create Sponsored Display
Video Ad

40. How to create Sponsored Display
Video Ad

41. Next: Results !

42. RESULTS
The video ads can convert with lower ACoS
They can contribute upto 20 - 30 of your total ads sales

43. RESULTS
When your Sponsored Brand Video target are categories like below

44. RESULTS
Your ad targets relevant
keywords in those
categories and often the
converting ones.

45. Optimisation

46. Optimisation

47. Optimisation

48. Optimisation

49. Exclusive Opportunity: Sponsored Brands Video Ads are accessible only to
brand registered sellers, offering an exclusive chance to showcase your
products.
Stand Out: With a generous ad space, these video ads help your brand
stand out prominently among competitors, increasing visibility and
potential customer engagement.
Invest in Brand Distinction: Investing in a video ad can be a strategic move
to distinguish your brand. The unique format captures attention and helps
build brand identity, making the cost worthwhile.
Test and See: Like any other advertising method, the effectiveness of
Sponsored Brands Video Ads may vary. Testing it out for yourself allows
you to gauge its impact on your specific products and audience.

50. Thank you!
Curious about the potential of Amazon
Sponsored Brands Video Ads for your brand?
Feel free to drop your questions.
https://onlineselleruk.com/contact