How can I use video to grow my business

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Video marketing strategies for business, including types and purposes of videos, which you can do yourself and when to hire a pro, plus how to setup a YouTube account.

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How can I use video to grow my business

  1. 1. Video marketing strategies for small businessHOW CAN I USE VIDEO TO GROW?
  2. 2. IT ALL BEGINS WITH SEARCH
  3. 3. MARKETING NEEDS Website that can be found (awareness) Website that converts traffic (interest, trial, purchase)
  4. 4. TWO TYPES OF VIDEO Teach Sell
  5. 5. TWO VIDEO DELIVERY METHODS Hosted  Sell  Your website  Paid  Goal is conversion Posted  Teach  YouTube, Vimeo, Metacafe  Free  Goal is to bring traffic
  6. 6. APPROACHES TO PRODUCTION Hire a pro DIY For Hosted/Sales videos we suggest Pro For Posted/Teaching DIY is fine
  7. 7. HOMEPAGE VIDEOThe most important sales/hosted video is the homepage or conversion video. It’s job is to increase response rate from your website.Three Main Styles Animated (expensive) Walk-on actor (annoying) Documentary-style profile (great for small business) www.nwbusinessvideos.com
  8. 8. HOSTED CONTENT GUIDE Full Player (not link) www.nwbusinessvideos.com User Triggered Sharable Player Great Thumbnail Clear Play Button Above Fold Formats (mobile friendly) Not YouTube because clickable player - http://bright-smile.net/
  9. 9. POSTED VIDEO CONTENT Teaching videos – get found in search and lead prospects back to your website
  10. 10. FOUND Video properly submitted is 53% more likely to generate a first page Google ranking than traditional search engine optimization.  Forrester Research
  11. 11. FOUND Videos found in universal search results have a 41% higher click through rate than their plain text counterparts.
  12. 12. TYPES OF VIDEO DIY Photomontage Screencapture Video Testimonials How to videos Classes Whiteboard videos Seminars
  13. 13. MONTAGE Flickr http://www.flickr.com/ Flixtime http://flixtime.com/ Animoto http://animoto.com/
  14. 14. SCREEN CAPTURE Great for software demos, or PowerPoint presentationsCamtasia Screen Capturehttp://www.techsmith.com/tutorial-camtasia- record-full-screen.html
  15. 15. INTERNET CAMERAS & USES Phone (video testimonials) Flip (video testimonials, product demos) Web-camera (how to, thought leadership, classes)
  16. 16. CONTENT TIPS Keep it short Get to the point FAST Be upbeat Load with valuable content Use points Have a call to action
  17. 17. YOU TUBE Create an account Connect to your social networks Watch, like, and comment on related videos Subscribe to related channels Upload videos Optimize them for search Embed them in your blog or website Share them on social media
  18. 18. CREATE YOUTUBE ACCOUNT Set up a Google account for your business Choose a non personal email Pick a good username – it will be your channel URL (can’t change it) http://www.youtube.com/clarkcountybusiness Edit channel title Add channel description, tags Add website URL Add your logo
  19. 19. UPLOAD AND OPTIMIZE Upload Title Description Tags Category Thumbnail URL link to your site
  20. 20. EXTRA INFORMATION Turn off ads Analytics YouTube Promotion Copyright
  21. 21. SUMMARY Create educational videos to drive traffic to your website Produce a professional sales video to convert traffic on your site
  22. 22. SPYKERMEDIA We help businesses, non-profits and educational institutions develop video marketing strategies, which we execute with our award-winning full-service video production team. www.spykermedia.com

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