Checkout Process is the crucial part of eCommerce and if designed well increases conversation and repeat sales.

1. Learning From
& Checkout Procedures
Product Landing Page
Step 1. eBay shows delivery charges with an
option to checkout various methods before
deciding to go further.
Amazon emphasise on FREE delivery with
subscription. There is no option to checkout
delivery charges before going further.
TAKE AWAY
 Give delivery details to reduce basket
abandonment later
 Show date of delivery so that customer
can note them without looking at calendar

2. Basket Page
Step 2 eBay shows item, price & delivery
charges.
Amazon shows item & price. It is also selling
credit card and cross selling related items.
TAKE AWAY
 Cross Sell Relevant items

3. Address Page
Step 3 eBay shows stored address & option to change the
address. It also shows that you can pay with PayPal.
Product details are still shown in this page with ability to
enter “Voucher Code”.
Amazon shows stored addresses along with option to
change. Amazon also shows which step of checkout
process you are in.
TAKE AWAY
 Show Stored delivery Addresses
 Show various Payment Options
 Show which steps of checkout
 Show voucher code option

4. Step 3 eBay shows take you to payment page to enter
your PayPal details and Checkout ending the checkout
process.
Amazon now shows delivery options emphasising to take
on FREE delivery with subscription. It also shows date of
delivery with Express delivery options.
TAKE AWAY
 Show delivery promotions repeatedly
(ie. FREE delivery on orders more that £20

5. Step 5 Amazon now allows you to place an order.
Step 4 Amazon shows stored card details with an
option to enter voucher codes or change card details.
It is still trying to sell its Credit Card.
eBay has done very well in the speed of checkout process with 3 steps and Amazon has done very well in terms of cross selling
products, repeatedly promoting FREE delivery and Credit Card. Now you can pick and choose which steps you would like in your
store checkout system and remember both checkout processes have gone through extreme testing procedure.

6. WHAT CAN WE DO?
 Help you design your Website that converts
 Provide Training & Consultancy on Website Design
 Help you to Promote your products
 Guide you to expand to Europe & Emerging Markets
Helping you Sell Online with Strategic Partnership
Prabhat Shah | @day2dayebay | daytodayebay@gmail.com | M: 0751 8839629