8. REAL MEN COOK OVERVIEW About Real Men Cook: Real Men Cook is a national family celebration and 19 year tradition honoring real men - fathers, uncles, brothers, teachers, ministers, and coaches – men who play an active role in their families and communities. This event includes strong attendance by women and children who support men volunteering as cooks, proceeds are donated to local participating charities that support education, family, health, cultural and community improvement. Yvette and Kofi launched Real Men Cook in 1990, and it is now one of the largest family celebration in the country presented on Father’s Day for 19 consecutive years. Today, Real Men Cook is the leading urban Father’s Day experience. Real Men Cook is currently looking towards the 20 th Anniversary celebration in 2009!
9. ME VT NH MA CT NJ NY PA WV VA NC SC GA FL AL MS LA AR MO IL IN OH MI WI IA MN ND SD NE KS OK TX NM CO WY MT ID UT AZ CA NV OR WA TN KY RI MD DE DC Real Men Cook Key Cities Atlanta, Chicago, Los Angeles, Dallas, Detroit, Houston, New York, Philadelphia, Phoenix, Washington, DC 2009 sponsor driven expansion in Cleveland, Cincinnati, Columbus, Miami, Minneapolis and Denver. International expansion to the Grand Bahamas!
10. REAL MEN COOK OVERVIEW More About Real Men Cook: Real Men Cook honors the entire family, no matter what the configuration. Women are delighted by the positive role models, as well as, invite and/or purchase tickets for husbands, coaches, teachers and other men who contribute to their community. Through it’s long established commitment in the community generating over $1 million to nonprofit partners, Real Men Cook regularly draws elected officials, community leaders, and celebrities. Real Men Cook also functions as an integrated marketing platform with a foundation of paid radio along with strong news coverage of this unique Father’s Day event, Real Men Cook shares millions of media impressions with partners in television, radio, print and internet mediums. The celebrated tradition, which originated in Chicago, has since taken place in twelve cities: Atlanta, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, Minneapolis, New Orleans, New York, Philadelphia, Washington, DC.
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13. Yearly Calendar WBLS NY Radio One TV Radio Media Community Engagement Holiday Events Tailgating In-Store Promo Tailgating In-Store Promo Cooking Demos Real Men Read Boost Reading Scores & Summer School Success Christmas Thanksgiving Halloween Labor Day Fourth of July Black Football Classics Black Football Classics Congressional Black Caucus NBMBA Circle of Sisters Black Arts Festival Nat’l Assn of Black Journalists Freedom Schools Real Men Read D N O S A J
14. Yearly Calendar (cont.) Print Television Radio Internet Radio & PR Begins Memorial Day weekend Radio Partners TV News Radio Internet Print Media Community Engagement Holiday Events In-Store Promo In-Store Promo PSAs –Real Men Honor Real Women Tailgate at Super Bowl RMC serve food at National Event Father’s Day Mother’s Day Memorial Day Valentine’s Day Black History Month Martin Luther King Birthday Real Men Cook Women’s History Month Real Men Love® Super Bowl NFL Playoff Parties J M A M F J
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21. Next Steps Contact: Rael Jackson Brand Strategist 773-651-8008 ext 2 or 4 [email_address]
