Howard Hobson, David L. Watts, and Craig Garrett of Rattle Media, Inc. have an incredible opportunity for you to invest in Rattle Radio, an innovative African American-focused audio network comprised of 45 internet radio stations, podcasts, audiobooks, news, and digital content. Rattle Radio is an ideal investment, enhancing the way listeners discover and experience African American audio content.

1. 1
rattleradio.com

2. From DICTIONARY.COM:
rattle [ rat-l ]
verb (used with object), rat·tled, rat·tling.
1) to utter or perform in a rapid or lively manner: to rattle off a
list of ideas.
noun
2) an instrument contrived to make a rattling sound, especially a
baby's toy filled with small pellets that rattle when shaken.
3) the series of horny, interlocking elements at the end of the
tail of a rattlesnake, with which it produces a rattling sound.

3. “Rattle Your Radio!”
Who We Are
Rattle Radio is an African American Internet Radio Network,
broadcasting 24/7 from Hollywood, CA. 45 Radio Stations. Podcasts.
Audiobooks. News. Digital Media. Our executive leadership, comprised
of CEO Howard Hobson, COO David Watts, and CMO/CFO Craig Garrett,
have diverse professional backgrounds in film/tv, music, internet radio,
and business.
What We Do
We are devoted to programming African American music, podcasts,
audiobooks, news, and digital media content, currently absent on a
single platform.
Company Strategy
Rattle Media, Inc., dba Rattle Radio is seeking an investment of
$3,500,000M from investors to develop an African American focused
digital media network and marketplace. Rattle Radio is an ideal
investment for investors because we will enhance the way African
American, multi-racial, and millennial digital media consumers
experience radio. The network will launch in the first quarter of 2023.

4. Summary
• Big Opportunity: First mover into $114 trillion dollar African
American consumer market.
• Strong Team: Deep music/market/entertainment/tech/execution
experience.
• Sustainable Advantage: Launching a radio, podcast, audiobook,
news and digital platform/marketplace.
• Seeking $3.5M to achieve a potential run rate of $13.2M in
revenue.

5. Our Mission
To provide African Americans with better
radio, podcast variety, audiobook
discoveries, and informative news.
Mission: The Network
Establishing the AudioGrio radio station and
the AudioGrio website as the audiobook
platform and marketplace for African
American authors and books.
Mission: Audiobooks
The Rattle Radio Network gives listeners
innovative programming and 45 cutting edge
internet radio stations from established,
indie, and new artists.
Mission: Radio
To provide our audience with unique, diverse
and impactful stories thru radio, podcasts,
and on our websites.
Mission: News
Our podcasts will provide our listeners with
entertaining, informational, and instructive
shows, emphasizing music, pop culture,
news, and sports programming.
Mission: Podcasts
Our network will showcase break-out talent,
short-form videos, interviews, concerts, and
animation.
Mission: Digital Media

6. The Current Problem
Traditionally programming for African American market
01. Lack of Variety
Radio stations play the same
songs over and over again,
formats change with the wind.
Many music artists and genres
get very little airplay. Huge
portions of music label ’s
catalogue not monetized
efficiently.
04. Little Discovery
The consumer is overwhelmed by
90 million songs. Playlists lack
regular updates. There over 2
million podcasts. African American
authors and their audiobooks are
buried. Lack of trusted news
sources and information.
02. Radio Gaga
Too much DJ talk. Less music
engagement. Too many
commercials.
03. No Central Platform
There's no central platform where
customers can go to find music,
video, podcasts, news content
focused on the African-American
market.
Traditionally, radio programming for the African American market has been narrow and limited.

7. Our Solutions
News
Starting with music, entertainment, and popular
news, Rattle Radio will provide listeners with
informative, trusted, non-gossipy news stories.
Digital Media
We will create high quality digital media content
in the form of interviews, concerts,
documentaries, animation, and music videos.
Audiobooks
We’ve created AudioGrio, a 24/7 radio station
and website to promote African American
audiobooks, authors, publishers, and book
stores.
Radio
The Rattle Radio Network gives listeners 45
cutting-edge internet radio stations from
established, indie and new artists/groups. Diverse
genres. Focus on artists. Guest DJs. No
subscriptions. Over 300 artists daily per station.
Podcasts
Our podcasts will provide our listeners with
entertaining, informational, inspirational
and instructive shows with an emphasis on
music, pop culture, news, and sports
programming.
Our Network
Rattle Radio consists of five strong platforms.
The best way to think of this synergy: Sirius/
XM (radio) + Gimlet (podcasts) + Audible
(audiobooks) + Rolling Stone Magazine
(news) + Classic MTV (digital media).

8. PODCASTS NEWS
DIGITAL MEDIA
AUDIOBOOKS
RADIO
Our Network

9. Radio
The Rattle Radio Network is not inhibited by the
stereotypical definition of Black music. Our
stations are as diverse as our targeted audience.
Rattle Radio recognizes that great music comes
from great artists and not a mandate from
corporate executives. We play music from
established artists, and we also feature new and
independent artists.
Rattle Radio is a subscription free service.
We feature unique 24/7 radio stations
dedicated to African American artists playing
Rock, Country, Pop, Classical, Folk, Children’s,
Soundtracks, Show Tunes, and Live music.
Our Kidz Zone station will be hosted and
programmed by renowned Children’s Artist,
Uncle Devin.

10. Rattle Radio has developed 32 podcasts targeted to the African American listener that we
intend to release over the first three years of operation.
Podcasts

11. Audiobooks
Introducing the AudioGrio Radio
Station and Marketplace.
AudioGrio is a station dedicated to African-
American audiobooks and authors. The 24/7
radio station will play the audio clips used to
promote book titles.
The audiogrio.com website and marketplace will
feature the first African American audiobook
retail store.
Our only cost is $10,000 annually for licensing
fees and technology use. As a retailer, we will
retain 43% of each audiobook sold. We will also
produce audiobook titles and retain 88% of sales.

12. News
2020 illustrated the need to have a platform where African American
voices can be heard and respected. Our news platform will be the
medium for these voices at a local, regional, national, and
international level. We will provide our listeners with informative
reporting in the areas of social justice, music, finance, sports, and
entertainment. Real news, no gossip.

13. Business Inside
2016
Rattle Radio will create high-quality digital media content for our audience. This content will
feature convention coverage, artist/author interviews, live performances, animation,
cosplayers, content creators, and emerging talent.
Digital Media

14. Our Business Model
Radio: Each of the 45 radio stations will have its own
page with up to 10 revenue streams, including On-
Air Ads, Website Ads, Mobile Ads, Desktop Player
Ads, Station Branding, Website Gaming, and
Sponsorships.
Podcasts: Each podcast will have up
to 5 revenue streams, including On-Air Ads, Mobile
Ads, Branding, Sponsorships, and Desktop Player.
AudioGrio: Monetizing audiobook sales, publishing,
merchandising, and ads run on the radio channel.
News: Monetizing ads, sponsorship, and video.
Digital Media: Monetizing ads, sponsorship, and
branding.

15. African American Market
AFRICAN AMERICAN U.S. BUYING POWER
2024
2019
2010
Source: Selig Center for Economic Growth, Terry College of
Business, University of Georgia, June 2019
Our primary target market is the African
American consumer. The African American
buying power has been increasing steadily
since 2010 from $971 billion and is projected to
be $1.8 trillion in the year 2024. Additionally, we
seek to attract millennials, multicultural
listeners, and foreign listeners to our platform.
This increase in buying power surpasses that of
both whites (40% increase) and the total U.S.
population (43% increase).
15
$1.8 TRILLION
$1.4 TRILLION
$971 BILLION

16. African Americans spend more time per
week streaming audio, including podcast
listening, than the total U.S. population.
(Source: Nielsen)
African American Consumer
Audiobook consumption in 2018 among
African Americans was 18%. (Source:
Statista)
AUDIOBOOKS
Overall, smartphone ownership for African
Americans has grown from 44% in 2011 to
98% in 2020—faster than the total
population. (Source: Nielsen)
SMARTPHONES
Top 20 Advertisers’ annual spend with
African American Media has increased
almost 16% between 2011 to 2019. (Source:
Nielsen)
BUYING POWER
According to the Statistia, 32.3 million
African Americans tuned in to radio weekly
in 2018.
RADIO
In a typical week, almost half (49%) of
African American podcast listeners spend
about 1 to 4 hours listening to podcasts.
(Source: Nielsen’s The African American
Diverse Intelligence Series 2020)
PODCASTS
STREAMING

17. Programming! Programming! Our
detailed programming slate across five
platforms will appeal to a wide audience.
Our experienced executive team knows
how to leverage programming into
revenue and marketing opportunities.
Strengths
Lack of acess to capital makes it
difficult to create programming and
generate revenue.
Overcoming the stereotype that
African Americans only play and listen
to Hip Hop, R&B, Gospel, and Jazz
music genres.
Weakness
First into the African American
marketplace.
Can be a great partner to match African
American listeners/readers/viewers
with corporate, local, and international
brands and businesses.
Opportunities
A Big Media Company could replicate
our vision and programming.
The perception that we are a music
streaming service like Spotify, Apple
Music, and Amazon Music.
Threats

18. Competition
Rattle Radio:
1. We offer great music in a
number of different genres to
our audience.
2. We discover and promote both
mainstream, independent and
forgotten artists.
3. Our podcast shows will cover a
broad range of topics.
The Competition:
1. Bloated and not visionary.
2. Tied to an outdated model of
radio.
3. Personality driven podcasts,
and very little news content.
Rattle
Radio
Sirius/
XM
iHeart Apple/
Beats 1
AA Music Podcasts
AA Related News
45+ AA Stations
DJ/Guest Residency
Audiobook Channel
AA Specialty Stations
*AA = African American

19. Growth Strategy
Marketing Sales Customer Service Prod. Development
Free Concerts/Live Events
Conferences/Trade Shows
Email/Newsletter
African American media
Radio/Podcast/OTT Ads
Station/Network Branding
Sponsored Podcasts
Wibbitz/Digital Content
Arkadium Gaming
Promotions/Contests
Fan communities
Radio Programming
Podcast Programming
App on all platforms
Scripted podcasts
Publish Audiobooks
Turn podcasts into film/tv
projects.
Turn radio stations into tv
channels
How will we scale our business

20. Projected Profit and Loss
Projected Profit and Loss Year One Year Two Year Three
Revenue
Ad Revenue (Radio, Podcasts,
Web)
$645,201 $2,013,080 $5,725,984
Branding & Sponsorship $479,225 $794,304 $1,026,312
AudioGrio.com (Audiobook
sales, publishing and merch.)
$345,375 $740,625 $1,090,781
Other Revenue $57,837 $94,250 $149, 571
Gross Revenue $1,527,638 $3,642,260 $7,992,648
Expenses
COGS (Web services,
Production, Gaming and Other)
$1,399,530 $1,466,019 $1,675,522
Payroll (Salaries and Insurance) $1,550,000 $1,751,000 $1,856,060
SG&A (Marketing & Growth,
Advisory, Rent, Tech & Services,
Insurance, Utilities and Other
Expenses)
$625,183 $948,286 $1,486,473
EBIT -$2,481,991 -$729,165 $2,757,695
Net Profit: -$2,481,991 -$729,165 $2,757,695

21. Rattle Radio Team
Specializesinentertainment,
technology and gaming
consulting. - Multicultural Media
Specialist - Urban Media
Consultant.ProduceroffilmHip-
Hop Life. Favorite Artist: The
Jackson 5. Favorite Podcast:
The Brilliant Idiots. Favorite
Audiobook:TheAwkwardBlack
Man.
David Watts
COO/Founder.
Over 25 years working with
corporate and startup telecom
companies. Dir. Business
Operations, VoicePad,
Management Development
Prgrm, AT&T. Favorite Artist:
Public Enemy. Favorite Podcast:
People's Party with Talib Kweli.
Favorite Audiobook: The
AutobiographyofMalcolmX..
Craig Garrett
CFO/CMO.
Candace Hobson is a Senior
Territorial Marketing Manager
with Zenith Insurance
Company, a premier carrier
specializing in workers’
compensation coverage.
Favorite Artist: Nancy Wilson.
Favorite Podcast: Girls Trek
Black History. Favorite
Audiobook: The Vanishing
Half: ANovel.
Candace Hobson
Advisor.
VanessaGarrettisaSystemVice
President,ComplianceandAudit,
and System Privacy Officer for
Norton Healthcare. Prior to that,
sheheldpositionswithKentucky
One Health and the Univ. of
Louisville. Favorite Artist: Stevie
Wonder. Favorite Podcast: The
Daily. Favorite Audiobook: 5
LevelsofLeadership.
Vanessa Garrett
Advisor.
Over 30 years in the
entertainment industry. Film/
TV Producer for Fox and New
Line Cinema. Film Exec for
Touchstone Pictures and New
DealProductions.CEOofFunk
GumboRadio.FavoriteArtist:
Prince. Favorite Podcast:
Code Switch. Favorite
Audiobook: Tristian Strong
Series.
Howard Hobson
CEO/Founder.

22. Start-Up Summary
$ 3,500,000
Three year investment to launch our company
-$2.5M
Year 1 Profits
-$729,165
Year 2 Profits
$2.8M
Year 3 Profits

23. Contact Us
More Info:
RADIO:
1) Radio Promos & Imaging
2) Kidz Zone Host/Station Demo
3) Rattle Radio Program Guide
PODCASTS:
1) RR Music Podcast Deck
2) RR Podcast Deck
3) Legends, Hitmakers & Icons demo podcast deck
NEWS & PROMOS:
1) Rattle Radio News
2) Rattle Radio: Promo Videos
3) Rattle Radio: Station Videos
(310)710-6007
hhobson@rattleradio.com
rattleradio.com
facebook.com/RattleRadio
@RattleRadio

24. Thanks For Watching!