Seven Tails IDL

1. Planting the first crops in what is to
become the Napa Valley of Cannabis.

2. Brain Thrust and Execution
Nancy Kinney, BA, LLB
President And Founder
Demetra Shaw
Jonathan Blackwell, B.SC
Marcus Liddell, B. Comm Balazs Vekes
Delaney Toups
● Premier vendor for the largest edible company in
California
● 10 years in the financial services industry as a
financial consultant.
● 20+ years in the holistic health care industry included
● President b. Director c. SPIC/RPIC
● APIC
● One of RIPC that must be present when
cannabis is present in facility
● Quality Assurance Person
● Former QA chemist for Baker Hughes (oil and gas industry) b.
Assistant to Master Grower
● Experience day to day operations in MMAR grow operations
● Key designer for branding, marketing strategy, developed
Seventails brand with
● Nancy in 2014 b.
https://www.toptal.com/designers/resume/balazs-vekes
● 20 Years as Pharmaceutical Quality assurance.
● Has worked with Health Canada to bring drugs to the
market.
● Great understanding of the ACMPR regulations.

3. Not Just A Grower, a Lifestyle
A Geographic Hub
Before the establishment of the Northern California wine
ecosystem, American wines were nowhere to be found.
After a decisive effort to build the authoritative
foundations of Napa Valley, French and Italian wines
are making room in the cellars of connaisseurs.
The Connoisseur Influence
Effect
This did not happen overnight. Instead this was a multi-
layered approach which included an increase in quality
and offering, but especially the lobbying of consumer
demands through referral advertising. The experience
tourism industry brought an inflow of travellers which
returned with stories of delicious wines and elevating
sceneries.

4. The Landscape
Leveraging the authoritative start system of a hub
● Wall Street, Silicon Valley and Napa County are the primordial examples of a geographic authority that is a magnet for celebrities
● The trickle down down effect of these brands are felt nationwide
Tourism is overlooked while the rush is to:
● Build the biggest facilities possible
● Supply picks and shovels to the growers
Advertising is prohibited
● In the same manner as alcohol and tobacco, it is strictly prohibited to directly advertise consumers
● This will make it difficult for an LP to leverage a national brand throughout the supply chain
A patchwork of Laws
● Each province, country and state has its own laws and regulatory bodies overlooking the production, advertising and resell
● Governments are all too often the direct wholesalers to dispensaries

5. The Play
Create a wellness brand by leveraging the
influencer marketing funnel of experience travel.
Develop a licensing structure which reduce
cross-border regulatory confinements by locking in
production within geopolitical borders
First to leverage the influencer advertising niche in the Cannabis
tourism sector, creating a powerful and legal mechanism for brand
building

6. Market Data
Cannabis Is set to hit $75 billion globally
● Conservative numbers from multiple analyst groups range between 50-75 billion USD before 2030
● Canada alone is expecting 30 billion CDN before 2020
There are currently no cannabis centric areas
● Canopy has acquired property in Newfoundland for this precise vertical, so the race is on
● Vancouver Island has the ideal year-round weather, scenery and local community to support the concept

7. Vancouver Island
The southern part of Vancouver Island is the only part of British Columbia
or Western Canada to lie south of the 49th Parallel, along with most of the
southern Gulf Islands and minor offshore islands. This area has one of the
warmest climates in Canada, and since the mid-1990s has been mild
enough in a few areas to grow subtropical Mediterranean crops such as
olives and lemons
Vancouver and Whistler
Whistler is a town north of Vancouver, British Columbia, that's
home to Whistler Blackcomb, one of the largest ski resorts in North
America
The Region

9. Geo-positioning Advantage

10. The Globes Largest Economies

11. Influencer Marketing
Households exposed to influencer marketing purchased 10% more Silk products than the control
group
Each 1000 people viewing influencer marketing purchased $285 worth of Silk products over the
control group
The ROI of the blog posts alone (not including social promotion) is 11X the ROI of banner ads,
after 12 months
*Tapluence Report for White Wave Foods

12. 90%
of consumers trust
peer
recommendations
Only
33%
trust ads
User
Generated content
is
50%
More trusted by
internet users than
traditional media
71%
of U.S. Consumers are
more likely to make a
purchase based on
social media referrals
81%
of U.S. Consumers
trust advice and
information from
blogs
Source: Nielson.com | Adweek

14. JV Partners
Hiku is focused on building a portfolio of iconic, engaging cannabis brands,
immersive retail experiences and handcrafted cannabis production. With a national
retail footprint led by Tokyo Smoke, craft cannabis production through DOJA’s
ACMPR licensed grow, and Van der Pop’s female-focused educational platforms,
Hiku houses an industry-leading portfolio that sets the bar for cannabis brands in
Canada.
Cannabrand is the world's first full-service marketing agency dedicated to the
cannabis space. We partner with companies who share our vision of destigmatizing
cannabis and breaking ground in this dynamic industry. Cannnbrand is also a
consultancy which offers support in Operations, Supply Chain Management, and
Investor Relations. Our team is comprised of professionals from traditional industries
and the cannabis space therefore having an agile approach to projects.

15. JV Partners
Monkey Grass Farms is the first Tier III licensed producer processor in North Central Washington. Many of
Monkey Grass Farms owners and employees started with their expertise in the industry through medical
marijuana. Through the legalization of recreational marijuana, Monkey Grass Farms as a company has taken
great steps to ensure that only high quality product reaches our clients. Monkey Grass Farms values old
school methods with te application of new technology to grow the best possible product in the state.
Our goal was to make wine for everybody. No "chateau", no last names in cursive, no "100 year old
tradition", no $80 price tag. We simply make wines to excite the rebellious spirit in us all. So get out there
and kiss a stranger, get that late night tattoo and always disco naked.

16. Target Investors
The individual or group that has everything and wants to a part of the Cannabis movement
through the ownership of a classy authentic Napa Valley grow
International winery Investors
Canadian LP’s that need a brand building team
Canadian LP’s seeking a footprint in BC

17. Capital
TargetsStartupCapital StrategicPartners
Asset-backed Lenders
Gateway Accelerator MonkeyGrass Farms
Confidential Individual
Viridian Capital Advisors Rebel Coast Winery Equitable
Bank
Northvest Capital QC Winery Group
RealCoin REIT
DelMorgan and Co.

18. Funding Requested
Asset-backed Debt
2 million
Collateralized Debt
Startup 2 yr run-rate
2 million
Receivables churn rate 0-45
$500,000