The Radio Agency Company Brochure


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The Radio Agency Company Brochure

  1. 1. Sound advertising.I listen to Local traffic With Pandora,ESPN Radio My cell phone reports get me to I program the 24/7 plays over 40,000 and from work music! radio stations!
  2. 2. RADIO TODAYRadio’s expansion into digital, satellite and retail platforms makes this powerful medium an indispensable marketing tool.Just consider the numbers. 240+ Million 20+ Million 100+ Million 17,000+ Americans listen subscribe to are registered users of Supermarkets and Drug Personalized Radio Store locations carry POP to AM/FM Radio SiriusXM Satellite Services like Pandora (Point-of-Purchase) every week Radio and Slacker In-Store RadioIn the blink of an eye, radio has transformed itself into a multi- ever, delivering programming and commercial content from hundredsplatform bundle of sound entertainment and information that rides of devices ranging from car stereos and computers to mobile devicesthe cutting edge of technology. and multimedia home entertainment systems.While over 93% of all Americans 12+ still listen to AM/FM every week, Best of all, these new delivery systems provide a level of consumerthe Internet and smart phone “apps” have changed the way we listen interaction and sourcing that makes it easy to measure, manage andto radio. “Sound entertainment” is more personal and portable than optimize your radio campaigns for results and accountability.BEYOND SOUNDWhile most radio commercials run 30 or 60 seconds in length, Sound Advertising runs the gamut from two-second “blink” announcements tolong-form programming and sponsorship messages. Radio’s newest platforms provide additional messaging vehicles that include:Online Mobile Email VideoBanners Touch Blasts Screen AppsIt all starts with radio and ends with more leads, more sales and a more powerful branding impact. I’m a Top 40 Howard Stern rules on SiriusXM I love radio radio fanatic contests
  3. 3. THE RADIO AGENCY CREATIVE What’s the one thing you want someone to do after they’ve heard your radio The Radio Agency has focused commercial? Your answer starts the creative process here at The Radio Agency. exclusively on the medium of radio Our creative team will strategize and script the best ways to deliver your message. since 1993, developing expertise From memorable branding jingles to hard-hitting direct response copy, our team unmatched by any advertising has produced thousands of radio commercials that command attention and give clear direction to inspire listeners to take action. agency in America. We’ve worked with Fortune 500 companies, direct marketers, retail consumer brands MEDIA The Radio Agency considers media placement across all forms of Sound Advertising and dot com visionaries to create to deliver the results you need. and manage their radio campaigns. • AM/FM Terrestrial • Internet Radio • SiriusXM Satellite • Pandora/Slacker Our marketing team combines the • Mobile/Smart Phones • Radio Promotions talents of accomplished radio and • Podcasts • In-Store POP Radio advertising executives. Our passion • NPR • Retail Trade Promotions for the medium has generated We place millions in reduced-rate and remnant advertising for our Branding and countless success stories for Direct Response clients on the local, regional and national levels. branding and direct response advertisers across America. PROMOTIONS Radio Promotions immerse brands into programming when listeners are most actively engaged with their favorite stations and personalities. These promotions can be driven by a media buy or fly solo on the strength of creative ideas and our media relationships. Retail Trade Promotions leverage the power of radio to help brands move cases at Sound advertising. retail. The Radio Agency executes turnkey programs that cover all the bases, from sizzling ideas and sell sheets to media placement and campaign recaps. I’ve been listening I found a I’m an AM  killer jazz station I listen online News/Talk guy to Rock 92 FM all day at work for 15 years on SKY. fm
  4. 4. PAST & PRESENT CAMPAIGNS ADT Security DIRECTV On The Border AmeriGas Food Network Paul Fredrick Blue Cross/Blue Shield PrePass Campbell’s Healthy Request Soup Frito-Lay CareOne ING Direct Sony PlayStation Celestial Seasonings Jolly Time Pop Corn Cintas Jones Apparel Group Travelocity Cisco WebEx Life Line Screening Vistaprint Delmarva Power Maggiano’s Wells Fargo NBC/Universal Westwood College Sound advertising. 1400 N. Providence Road • Suite 4000 • Media, PA 19063 (610) 892-7300 • • info@TheRadioAgency.comI download I listen to my old hometown radio NPR is the only25 podcasts radio for me Radio is a week station online everywhere!