The document summarizes a 24-hour social media campaign called "Real Guys Immunize" aimed at promoting herd immunity and vaccination, especially among men. Key activities included: - Creating a website, social media accounts, videos and other materials promoting vaccination. - Launching a Facebook ad and engaging media outlets to promote the campaign. - Tracking engagement on social media platforms and websites to measure the campaign's reach. - Reflecting on lessons learned, such as the importance of collaboration, focused teams, and celebrating successes. The campaign was intended to encourage men to get vaccinated to help build herd immunity protection for the whole community.