CES 2012 in Review - Consumer Electronics Show

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David Berkowitz

Business Technology

What you’ll find here ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Welcome to the rodeo! ,[object Object],[object Object]

[object Object],[object Object],Comparing CES to SXSW (South by Southwest) See more: “ Presenting CES: Consumer Electronics Socialization ” SXSW CES

Microsoft and Samsung stole show with keynotes; AT&T popped with launch of Galaxy Note smartphone Source: Simply Measured Source: CEPulse.net

[object Object],[object Object],[object Object],The New York Times captures the heart of CES DAVID POGUE SAM GROBART

Klout’s top CES brands ,[object Object],[object Object],[object Object],[object Object],[object Object]

What doesn’t matter for marketers (today) (or anytime soon)

Did any of the key trends matter? ,[object Object],[object Object],[object Object]

Ultrabooks: back to the future ,[object Object],[object Object],[object Object]

Don’t hold your breath for the OLED revolution ,[object Object],[object Object],[object Object],[object Object],Image: ZDnet

3D TV ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Nokia’s Windows Phone & 4G Image source: LA Times Windows Phone 4G

Cars become more social ,[object Object],[object Object],[object Object],[object Object]

Virtual reality headgear by Sensics (proof that the movie “Disclosure” was infinitely ahead of its time) Image: via Lonelysandwich

This phonograph – yes, from CES 2012 (but it does have an AM and FM radio built in!)

TVs watch you, and gain a voice ,[object Object],[object Object],[object Object],[object Object]

Kinect coming to Windows Feb 1 ,[object Object],[object Object],[object Object],[object Object]

Who will make it possible to virtually try on clothes? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Samsung AdHub – can an OEM take on Google? ,[object Object],[object Object],[object Object],[object Object]

Google Indoor Maps launched almost in time to use them ,[object Object],[object Object],[object Object]

Gaming devices get even more interactive ,[object Object],[object Object],[object Object],[object Object],[object Object]

Curation & simplification ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dynamics Inc, Nagra ID make credit cards interactive ,[object Object],[object Object],[object Object],[object Object]

Intuit, PaySaber take on Square ,[object Object],[object Object],[object Object]

Visa’s V.me speeds up online payments ,[object Object],[object Object],[object Object],[object Object]

Product potpourri (some fun ones to watch)

Lytro: Last Gadget Standing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Water powered fuel cell from Powertrekk ,[object Object],[object Object],[object Object]

This printer will actually print cupcakes, or plastic parts ,[object Object],[object Object],[object Object]

QOOQ: the French cooks’ tablet ,[object Object],[object Object],[object Object],[object Object]

Bonus feature: The dumbest product of CES 2012!!!

Quiz time: What the heck is FeedAir ? ,[object Object],[object Object],[object Object],[object Object],[object Object],This award is on FeedAir’s site. I’d hate to see what didn’t make the cut.

Stuff that happened during CES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Danny Sullivan interviewed Google Chairman Eric Schmidt about its social search update, which overshadowed any other Google CES news

Thanks for reading this far. Keep in touch. ,[object Object],[object Object],[object Object],[object Object],[object Object]

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At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more. Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.

CES 2019 Marketer Recap - Consumer Electronics Show

David Berkowitz

CES 2014 Recap

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Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience. In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.

6 Key Trends from CES 2017

Havas Media

This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues. Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys. Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need. For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.

CES 2019: From Consumer Electronics to Connected Experiences

Havas

CES 2019 marked the 52nd anniversary of the world’s largest consumer technology conference, featuring a daunting 4,500 exhibiting companies stretched over 2.9 million square feet of exhibit space. Over 180,000 people attended, from over 155 countries. We bring you the Top 10 Toys + Trends at CES 2019 — our annual take on what rose above the rest and a mix of the CES stuff that wow'd, woo'd and is worthy of watching. Here’s to more innovation and exploration in 2019.

CES 2019: Top 10 Toys + Trends

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CES 2015: 5 Future Implications for Marketers (Performics)

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Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living. It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year. Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work. When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning. Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost

Welcome to Autonomous Living: Mindshare at CES 2017

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146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything. But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about? DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.

CES 2018: The Unicorn Files

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Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car. There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication. We create 5 key takeaways about this year's MWC.

MEC@MWC 2015 - Key takeaways

MEC_Hungary

>>MEC @ Mobile World Congress 2015 [wpp.com 09.03.15] MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again. http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/

MEC @ Mobile World Congress 2015

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6 Key Trends from CES 2017

Havas Media

Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress. Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.

Mobile World Congress 2019: 6 Key Factors that Will Change the Present

Havas

Prior to the start of the new year we published our 2017 trend framework (http://engage.epsilon.com/top-trends-for-2017) this document sets the foundation for how we identify macro trend territories that have the highest probability of creating new behaviors and empower consumers through the lens of Connection, Cognition & Immersion in the near future. CES 2017 was our first opportunity to further validate the territories but more importantly identify some of the key tech trends that will have a major impact on marketing over the next few years. In the attached document you will find an in-depth review of key trends such as the impact a connected product ecosystem and how Alexa Voice Services are quickly positioning to scale quickly through 3rd party integrations. You will also find examples of new types of interfaces and input devices that may further lead to an ambient computing future. 2017 is also the turning point from “everything will be connected” to everything will be cognified”. The impact of artificial intelligence will be a big topic in 2017 and Epsilon is uniquely positioned to capitalize (look for more on this topic on January 19th via an industry AI op-ed). CES validated the idea of pervasive cognition as well as advancements via contextual assistants and object recognition. The rapidly developing immersion ecosystem built on full sensory immersion, spatial freedom and alternative interfaces also caught our attention.

Epsilon CES 2017 Trend Recap

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Covers the 12 biggest trend seen on the convention center floor of CES 2014. Trends covered include: UHD TVs, 4K Content, Interactive TV, Social TV, 3D Printing, Accelerating Autos, The Internet of Things, Connected Kitchens, and more. Whether you were on the floor in Las Vegas, or the conference room miles away, this slideshare will give you all you need to know about tech for the coming years.

12 Most Talked About Trends At CES 2014

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Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways- 1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts. 2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives. 3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time. Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?

Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012

Havas Media

Bazza Design - 2017 CES trends and introductions

Bazza Design

CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw: 1. Connected cars are the next mobile platform 2. The smart home is getting relevant 3. Television and content 4. Virtual worlds and gaming integrate into reality 5. Wearables expand 6. “Selfies” go to new heights 7. People are the new cookies 8. Power is currency For more videos and coverage of CES, please visit www.ipglab.com

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