Sales outreach and lead nurture program for a Canadian software solutions company.

1. © 2017 Datamatics Business Solutions Ltd. All rights reserved.
Sales outreach program
About the client
 A Canadian software solutions company.
Challenges
 Explore untapped opportunities in the US market.
 Increase speed-to-market.
 Gain market feedback on value proposition.
Solutions
 Commenced outreach program within a week of project initiation.
 Leveraged extensive database to segment target accounts into relevant groups of agency Heads,
Underwriters, IT Leads and other relevant titles.
 Successful lead nurture program through email campaign and telephonic connects.
Benefits
 Client expanded its presence in the US market.
 Leveraged extensive database and blended delivery model.
 Gained valuable market feedback for accurate product positioning, resulting in increased speed-to-market.
Extremely professional
work carried out by the
Datamatics’ Team. We are
happy with the
collaboration.
— Senior Manager,
Software solutions
company
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