Updated and enhanced the proprietary database of a million records for a leading data intelligence and marketing advisory firm.

1. © 2017 Datamatics Business Solutions Ltd. All rights reserved. 1
About Client
 Leading data intelligence and marketing advisory firm that provides customized solutions to Fortune 500
companies.
Challenge
 Update and enhance the proprietary database of a million records.
 Take complete ownership of client’s database and streamline their marketing efforts.
 Analyze and deliver value-based research from the proliferated information sources.
 Scale up the workforce and meet the growing demand for their services.
Solution
 Designed a customized format to load historic and new records to the dataset.
 The team quickly scaled from 12 to 120 skilled professionals.
 Set-up a comprehensive training and operations support system to balance theory and hands-on practice.
 Created an automated template to ensure standardized output.
 Installed a strenuous quality check system for data accuracy.
Benefit
 100 full time employee ramp-up achieved in 6 months.
 Project was executed in <50% of in-house cost with 33% improvement in efficiency.
 Delivered consistent levels of service during the ramp up phase, leading to a surge in business volumes.
 With effective management of shifts and substantial re-engineering of workflow, Datamatics was able to
deliver a significant improvement in turnaround time.
Datamatics helped us clear
up the clutter. We now get
more value from our data
and are able to make
smarter business decisions.
— Vice President – Data
Quality, Data Intelligence
& Marketing Advisory
Firm
Update proprietary database