Critical Interface Design

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Caring about more than paying the bills. A presentation for my talk on ethics, morale, responsibility and power at the UXcamp Europe 2012 in Berlin.

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Critical Interface Design

  1. 1. Critical Interface DesignCaring about more, than paying the bills Lutz Schmitt UXcamp Europe – Berlin, May 26th 2012 photo (cc by-nc) wlodi on flickr.com
  2. 2. Session at UXcamp Europe 2011Would you design the electric chair? photo by lucinda devlin
  3. 3. It’s better to be involved, than to look away. What we design has always an impact. Most times it’s not just black or white. Ethical questions lurk everywhere. It’s OK to become paid. We are responsible, but for what exactly?
  4. 4. Ive brought with me someinsights, thoughts,opinions, insults and ofcourse: Venn-Diagrams!
  5. 5. Caring about more, than paying the bills photo (cc by-nc) wlodi on flickr.com
  6. 6. point of view Everything has an interfaceDESIGN FOR CONVERSION in a nutshell
  7. 7. point of view The interface is the productDESIGN FOR CONVERSION in a nutshell
  8. 8. thesis one User Experience is just educated marketingDESIGN FOR CONVERSION in a nutshell
  9. 9. Business Value User Designer
  10. 10. Lets face itWe work to sell more stuffWe keep the system going
  11. 11. Business User comfort zone Designer
  12. 12. thesis two Most times we are paid for staying in the comfort zoneDESIGN FOR CONVERSION in a nutshell
  13. 13. Another aspect for my argumentationDESIGN FOR CONVERSION in a nutshell
  14. 14. thesis three Every time we design an interface we’re defining universal rulesDESIGN FOR CONVERSION in a nutshell
  15. 15. what others came up with First formulation of the categorical imperative: “Act only according to that maxim whereby you can at the same time will that it should become a universal law.” Immanuel Kant, Groundwork of the Metaphysic of MoralsDESIGN FOR CONVERSION in a nutshell
  16. 16. Let’s head to the big pictureDESIGN FOR CONVERSION in a nutshell
  17. 17. Business User Value Designer
  18. 18. Business User Values Designer
  19. 19. Market Economy
  20. 20. Society LawsMoral Codes Ethics
  21. 21. Sometimes its easier to act ethically, sometimes not
  22. 22. Sometimes its just the small things Gender Male FemaleDESIGN FOR CONVERSION in a nutshell
  23. 23. Sometimes its just the small things Gender Male Female Both OtherDESIGN FOR CONVERSION in a nutshell
  24. 24. last slide We are incredible powerful. Maybe we should care about more, than paying our bills.DESIGN FOR CONVERSION in a nutshell
  25. 25. last slide (in other words) We already have an impact with our designs on society. Why not use this for something else, than reflecting our bosses / clients needs?DESIGN FOR CONVERSION in a nutshell
  26. 26. Is UX actually just marketing? Do we have this power, as proposed? Do we have this responsibility beyond our job?When did you leave the comfort zone the last time? Are you happy? I try to act ethically.
  27. 27. Thank you!lutz@luxux.org | Twitter @luxuxLutz Schmitt | Senior Consultant at nexum AG

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