The slides of my lightning talk at euroIA 2013 in Edinburgh. Learn how not only master your expertise, but be really successful while becoming an evil mastermind.

1. Being an evil mastermind
introduction for information architects and other operatives
Lutz Schmitt – euroIA – Edinburgh 2013
photo by nathaninsandiego on flickr cc-by-nc-2.0

2. Learn in only 30 minutes how to:
gain control,
keep that power,
reach your goals,
be an evil mastermind!
5

3. Why bothering?

4. Why bothering?

5. Why bothering?
Because you're right,
the others aren't and
nobody listens to you.

6. Preparations

7. Have a goal.

8. photo byphoto by 76074333@N0076074333@N00 on flickr.com cc-by-2.0on flickr.com cc-by-2.0

9. You are an expert in _______

10. Become a master in
people business.

12. photo by mithril on flickr.com cc-by-nc-sa-2.0photo by mithril on flickr.com cc-by-nc-sa-2.0

13. photo by Images_of_Money on flickr.com cc-by-2.0

14. photo by s8geek on flickr.com cc-by-sa-2.0photo by s8geek on flickr.com cc-by-sa-2.0

15. photo by julochka on flickr.com cc-by-nc-2.0photo by julochka on flickr.com cc-by-nc-2.0

16. photo by widnr on flickr.com cc-by-nd-2.0photo by widnr on flickr.com cc-by-nd-2.0

17. photo by newshour on flickr.com cc-by-nc-nd-2.0
Most important ruleKeep it simple.

18. there are only minions ...

19. … and foes.

20. Some practical advice

21. photo by alisonlongrigg on flickr.com cc-by-nc-nd-2.0
Help them, to not recognize.
Strategy #1

22. photo by widdowquinn on flickr.com cc-by-nc-sa-2.0photo by widdowquinn on flickr.com cc-by-nc-sa-2.0
Be always friendly and polite.

23. photo by loop_oh on flickr.com cc-by-nd-2.0photo by loop_oh on flickr.com cc-by-nd-2.0
Make gifts.

24. photo by carolynconner on flickr.com cc-by-2.0photo by carolynconner on flickr.com cc-by-2.0
Be predictable.

25. photo by mythoto on flickr.com cc-by-nc-sa-2.0
Strategy #2
Control communication.

26. photo by mithril on flickr.com cc-by-nc-sa-2.0photo by mithril on flickr.com cc-by-nc-sa-2.0
Be an information hub.

27. photo by athomeinscottsdale on flickr.com cc-by-2.0photo by athomeinscottsdale on flickr.com cc-by-2.0
Meetings are weapons.

28. photo by brynlanyon on flickr.com cc-by-2.0photo by brynlanyon on flickr.com cc-by-2.0
Strategy #3
Shape truth.

29. Always be the scribe.
photo by jefka on flickr.com cc-by-nc-2.0photo by jefka on flickr.com cc-by-nc-2.0

30. photo by Lutz Schmitt cc-by-nc-3.0
Make a lot of versions

31. One last especially for IA

32. Be the rule keeper.
photo by halans on flickr.com cc-by-nc-sa-2.0photo by halans on flickr.com cc-by-nc-sa-2.0

33. No more time left
72 methods and advices left out
photo by mere41782 on flickr.com cc-by-nd-2.0photo by mere41782 on flickr.com cc-by-nd-2.0

34. Good luck!
Yours truly, Lutz
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