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UX                   USABILITYUI                   RESEARCH    USER CENTRIC DESIGN                                        ...
NOW                         UDAYMS   Hewlett Packard       BEFORE           Heads Front End Architecture & Design         ...
WHAT ISDESIGN?
A SOLUTION…that solves the problem in a clean elegant manner
DESIGN IS HOW  IT WORKS     …not how it looks
10PRINCIPLESOF DESIGNFROM THE  1970s
source: http://www.tumblr.com/tagged/dieter-rams
source: http://www.tumblr.com/tagged/dieter-rams
source: http://www.tumblr.com/tagged/dieter-rams
source: http://www.tumblr.com/tagged/dieter-rams
source: http://www.tumblr.com/tagged/dieter-rams
source: http://www.tumblr.com/tagged/dieter-rams
source: http://www.tumblr.com/tagged/dieter-rams
source: http://www.tumblr.com/tagged/dieter-rams
source: http://www.tumblr.com/tagged/dieter-rams
source: http://www.tumblr.com/tagged/dieter-rams
A COMPANY THATCOMES TO YOUR     MIND   … when you think of awesome design
LET’S MEET 2    GREATDESIGNERS OF  OUR TIMES
Dieter RamsDesigner in Chief, BRAUN
source: http://www.youtube.com/watch?v=ZLMbDJ_nNfU
Sir Jonathan IveSVP Industrial Design, Apple Inc.
source: http://www.youtube.com/watch?v=nUHROAtyGIg
THIS ISINDUSTRIAL DESIGN OR PRODUCT  DESIGN
ALL OF THESEAPPLY TO DIGITALDESIGN AS WELL
WE CALL ITUX DESIGN
USEFUL PRODUCTHas a functionality that solves a complex problem.
USABLE                PRODUCTHas a functionality that solves a complex problem with a simple solution & works             ...
DELIGHTFUL           PRODUCTGoes beyond solving a complex problem in a simplistic manner while making the                 ...
WHAT IS USEREXPERIENCE  DESIGN?
UX is not about Jargons
UX is not meetings
UX is not whatever user wants!                         “If I’d asked my customers what                         they wanted...
UX is not what you                                   think user wants!“…people don’t know what theywant until you show it ...
Design isdefinitely notmaking it‘look’ pretty!
UX is not a mystery
UX is Science
COULD GO VERYWRONG IF THEUX is about fixingRIGHT PEOPLE         theDON’T DO ITdamn problem
LET’S SEE HOWTO GET THERE   By checking out examples around us
Information presentationis challenge usuallyignored.
Good Information Architectureadds Clarity
Indian Rail Ticket Redesignedsource: http://talent.adweek.com/gallery/Indian-Railway-Ticket-Redesign/4594293
Everything can be designed
Skuemorphic Design is nice
Reduce design ‘noise’
You can be professional and have a gooddesign as well!
Why does it have to be this ugly?
They set the bar high forall financial applications
Notice the skuemorphic designadapted for a tablet device
Design for the context
Overdoing skuemorphic design is notgood either
End of User or End            of UX?
Do NOT Harass theUser in the name of            Security
Make boring stuff ‘really’fun and interesting!
Leaving the Design to the User is bad idea!
What time is it? Bad Time!
Designed to let users make mistakes
It’s that *extra that makes the difference!
The little *extra that makes your consumer come back…source: http://9gag.com/gag/5737495
UX Happens…UX Happens…
…Whether you design it or not!
It’s only a matter of time beforesomeone better comes andkicks your ass!
ENTERPRISEPRODUCTS FACING  COMPETITION
HOW TO CREATE AWESOME UX?     3 Simple Steps
HIRE DESIGNERSTO DESIGN YOUR   PRODUCT   Interaction Designers & Visual Designers
HAVE A DEDICATEDFRONT END TEAM  Position them under design leadership (not Engineering)
LISTEN TO THEM
THANK YOU  Catch me online as udayms on    Google+, Facebook, LinkedIn     www.about.me/udayms
Design - What differentiates the useful from usable & delightful
Design - What differentiates the useful from usable & delightful
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Design - What differentiates the useful from usable & delightful

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Slides from my Keynote at Allianz Corhill (www.acis.co.in) on their Technology Day 2012 event.

Design - What differentiates the useful from usable & delightful

  1. 1. UX USABILITYUI RESEARCH USER CENTRIC DESIGN What differentiates the Useful fromINTERACTION DESIGN VISUAL DESIGN Usable &Allianz Technology Day 2012 Delightful AESTHETICSThiruvananthapuram AESTHETICS
  2. 2. NOW UDAYMS Hewlett Packard BEFORE Heads Front End Architecture & Design Prototyping at HP Yahoo!, Nokia etc. ~14 years in the UX/UI space Conducts Prototyping workshops at Design Institutes MUCH BEFORE Regular speaker in designer/developer communityM Squared, Trivandrum Holds patents in UI Architecture & Design
  3. 3. WHAT ISDESIGN?
  4. 4. A SOLUTION…that solves the problem in a clean elegant manner
  5. 5. DESIGN IS HOW IT WORKS …not how it looks
  6. 6. 10PRINCIPLESOF DESIGNFROM THE 1970s
  7. 7. source: http://www.tumblr.com/tagged/dieter-rams
  8. 8. source: http://www.tumblr.com/tagged/dieter-rams
  9. 9. source: http://www.tumblr.com/tagged/dieter-rams
  10. 10. source: http://www.tumblr.com/tagged/dieter-rams
  11. 11. source: http://www.tumblr.com/tagged/dieter-rams
  12. 12. source: http://www.tumblr.com/tagged/dieter-rams
  13. 13. source: http://www.tumblr.com/tagged/dieter-rams
  14. 14. source: http://www.tumblr.com/tagged/dieter-rams
  15. 15. source: http://www.tumblr.com/tagged/dieter-rams
  16. 16. source: http://www.tumblr.com/tagged/dieter-rams
  17. 17. A COMPANY THATCOMES TO YOUR MIND … when you think of awesome design
  18. 18. LET’S MEET 2 GREATDESIGNERS OF OUR TIMES
  19. 19. Dieter RamsDesigner in Chief, BRAUN
  20. 20. source: http://www.youtube.com/watch?v=ZLMbDJ_nNfU
  21. 21. Sir Jonathan IveSVP Industrial Design, Apple Inc.
  22. 22. source: http://www.youtube.com/watch?v=nUHROAtyGIg
  23. 23. THIS ISINDUSTRIAL DESIGN OR PRODUCT DESIGN
  24. 24. ALL OF THESEAPPLY TO DIGITALDESIGN AS WELL
  25. 25. WE CALL ITUX DESIGN
  26. 26. USEFUL PRODUCTHas a functionality that solves a complex problem.
  27. 27. USABLE PRODUCTHas a functionality that solves a complex problem with a simple solution & works naturally as any human would expect it.
  28. 28. DELIGHTFUL PRODUCTGoes beyond solving a complex problem in a simplistic manner while making the experience enjoyable for the user.
  29. 29. WHAT IS USEREXPERIENCE DESIGN?
  30. 30. UX is not about Jargons
  31. 31. UX is not meetings
  32. 32. UX is not whatever user wants! “If I’d asked my customers what they wanted, they’d have said a faster horse”
  33. 33. UX is not what you think user wants!“…people don’t know what theywant until you show it to them.”
  34. 34. Design isdefinitely notmaking it‘look’ pretty!
  35. 35. UX is not a mystery
  36. 36. UX is Science
  37. 37. COULD GO VERYWRONG IF THEUX is about fixingRIGHT PEOPLE theDON’T DO ITdamn problem
  38. 38. LET’S SEE HOWTO GET THERE By checking out examples around us
  39. 39. Information presentationis challenge usuallyignored.
  40. 40. Good Information Architectureadds Clarity
  41. 41. Indian Rail Ticket Redesignedsource: http://talent.adweek.com/gallery/Indian-Railway-Ticket-Redesign/4594293
  42. 42. Everything can be designed
  43. 43. Skuemorphic Design is nice
  44. 44. Reduce design ‘noise’
  45. 45. You can be professional and have a gooddesign as well!
  46. 46. Why does it have to be this ugly?
  47. 47. They set the bar high forall financial applications
  48. 48. Notice the skuemorphic designadapted for a tablet device
  49. 49. Design for the context
  50. 50. Overdoing skuemorphic design is notgood either
  51. 51. End of User or End of UX?
  52. 52. Do NOT Harass theUser in the name of Security
  53. 53. Make boring stuff ‘really’fun and interesting!
  54. 54. Leaving the Design to the User is bad idea!
  55. 55. What time is it? Bad Time!
  56. 56. Designed to let users make mistakes
  57. 57. It’s that *extra that makes the difference!
  58. 58. The little *extra that makes your consumer come back…source: http://9gag.com/gag/5737495
  59. 59. UX Happens…UX Happens…
  60. 60. …Whether you design it or not!
  61. 61. It’s only a matter of time beforesomeone better comes andkicks your ass!
  62. 62. ENTERPRISEPRODUCTS FACING COMPETITION
  63. 63. HOW TO CREATE AWESOME UX? 3 Simple Steps
  64. 64. HIRE DESIGNERSTO DESIGN YOUR PRODUCT Interaction Designers & Visual Designers
  65. 65. HAVE A DEDICATEDFRONT END TEAM Position them under design leadership (not Engineering)
  66. 66. LISTEN TO THEM
  67. 67. THANK YOU Catch me online as udayms on Google+, Facebook, LinkedIn www.about.me/udayms

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