Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Critical Interface Design - WebExpo Prague 2012


Published on

Published in: Design
  • Hi there! Get Your Professional Job-Winning Resume Here - Check our website!
    Are you sure you want to  Yes  No
    Your message goes here

Critical Interface Design - WebExpo Prague 2012

  1. 1. Critical Interface DesignCaring about more, than paying the bills Lutz Schmitt WebExpo – Prague 2012 photo by wlodi on cc-by-nc-3.0
  2. 2. Glad you made it!Thank you for joining.
  3. 3. Let’s talk about:interfacesethicspowerhappinesspeople and us.
  4. 4. We all are designers
  5. 5. 2,3oo,ooo,ooo people access the internet 5,9oo,ooo,ooo mobile subscriptionspicture by
  6. 6. starting pointEverything has an interface
  7. 7. the age of wondersEverybody and everything is connected
  8. 8. thesis #1 The interface is everythingpicture by inoxkrow on cc-by-nd-2.0
  9. 9. beyond imagination Nobody understands technology anymore. Perception happens with the interfaces onlyDESIGN FOR CONVERSION in a nutshell
  10. 10. conclusion We design the most vital part of the glue that keeps everything togetherDESIGN FOR CONVERSION in a nutshell
  11. 11. picture by jasonscottmeans on cc-by-nd-2.0
  12. 12. about our work
  13. 13. back in the daysWe had quite a way to go, to understand howthese new media could used and made usable.
  14. 14. evolution of perspectiveUser experience (UX) is the way a person feels about using a product, system or service
  15. 15. thesis #2 User experience designis just educated marketing
  16. 16. picture by i5design on cc-by-nd-2.0
  17. 17. business value userCreating valuable user experiences
  18. 18. opportunity space
  19. 19. opportunity space
  20. 20. conclusionMost times we just fine tune interaction
  21. 21. business user value designer
  22. 22. all arehappy
  23. 23. comfort zone
  24. 24. point of view Most times we are paid for staying in the comfort zonephoto by on cc-by-2.0
  25. 25. ethics
  26. 26. thesis #3 We follow a near-sighted utilitarianism code of actionphoto by sindre-wimberger on cc-by-sa-2.0
  27. 27. utilitarianismAn ethical philosophy in which the happiness of the greatestnumber of people in the society is considered the greatestgood. According to this philosophy, an action is morallyright if its consequences lead to happiness (absence of pain),and wrong if it ends in unhappiness (pain). Source:
  28. 28. summary If your actions resulted in happinessfor a majority of people, you did good. It’s OK, if some became unhappy.
  29. 29. Market Economy
  30. 30. Market Economy
  31. 31. Market Economy
  32. 32. some moral problemsUtilitarianism ethics sometimes just doesn’t help anyways
  33. 33. photo by Robert Clowney via
  34. 34. revision
  35. 35. DESIGN FOR CONVERSION in a nutshellpicture by
  36. 36. No l us ike w w e yo you e ur to br MAKE ME ain THINK ABOUT THE RIGHT STUFFA common sense approach to interface design
  37. 37. photo by aboyandhisbike on cc-by--nd-2.0
  38. 38. more ethics
  39. 39. thesis #4Every time we design an interface we’re defining absolute rules
  40. 40. thesis #4Every time we design an interface we’re defining universal rules.
  41. 41. what should be taken into account First formulation of the categorical imperative “Act only according to that maximwhereby you can at the same time willthat it should become a universal law.” Immanuel Kant, Groundwork of the Metaphysic of Morals
  42. 42. summary Always act in a way,that you want everybody to act, too
  43. 43. conclusionAs we are designing deterministic systems, we should consider Kant’s thoughts.
  44. 44. my state of mind
  45. 45. mental model“Design is invisible” by Lucius Burckhardt
  46. 46. When we design, we always change something tothe complex system, that’s called societyIf we design a chair, a sign or a website, we always need to consider the impact to the system. This is what we must design at first, not the product.
  47. 47. My stand as of today Change things in a way, that it becomes easier for others to do good instead of by Lutz Schmitt cc-by-sa-3.0
  48. 48. wrap up
  49. 49. power of design Remember every day,that we do change the world
  50. 50. dont be a timid sheepAt least stop complaining, that you are one
  51. 51. question your emotional state Are you happy?
  52. 52. question the comfort zoneNobody will invite you to do so, but its probably a good thing
  53. 53. start with yourselfTry to find out first, what you should change.
  54. 54. be influential Dont stop at manipulating users.Do it with your colleagues, employees, bosses, stakeholders and clients, too
  55. 55. Thank you, again! Twitter: @luxuxSave the date: Df|Experience Cologne, 25 April 2013 –