Critical Interface DesignCaring about more, than paying the bills              Lutz Schmitt          WebExpo – Prague 2012...
Glad you made it!Thank you for joining.
Let’s talk about:interfacesethicspowerhappinesspeople                    and us.
We all are designers
2,3oo,ooo,ooo people access the internet         5,9oo,ooo,ooo mobile subscriptionspicture by facebook.com
starting pointEverything has an interface
the age of wondersEverybody and everything is connected
thesis #1                The interface is everythingpicture by inoxkrow on flickr.com cc-by-nd-2.0
beyond imagination    Nobody understands technology anymore.   Perception happens with the interfaces onlyDESIGN FOR CONVE...
conclusion          We design the most vital part of       the glue that keeps everything togetherDESIGN FOR CONVERSION in...
picture by jasonscottmeans on flickr.com cc-by-nd-2.0
about our work
back in the daysWe had quite a way to go, to understand howthese new media could used and made usable.
evolution of perspectiveUser experience (UX) is the way a person feels   about using a product, system or service
thesis #2  User experience designis just educated marketing
picture by i5design on flickr.com cc-by-nd-2.0
business      value         userCreating valuable user experiences
opportunity space
opportunity space
conclusionMost times we just fine tune interaction
business              user            value           designer
all arehappy
comfort  zone
point of view                                           Most times we are paid for                                        ...
ethics
thesis #3                                      We follow a near-sighted                                     utilitarianism...
utilitarianismAn ethical philosophy in which the happiness of the greatestnumber of people in the society is considered th...
summary If your actions resulted in happinessfor a majority of people, you did good.   It’s OK, if some became unhappy.
Market Economy
Market Economy
Market Economy
some moral problemsUtilitarianism ethics sometimes   just doesn’t help anyways
photo by Robert Clowney via public-intelligence.net
revision
DESIGN FOR CONVERSION in a nutshellpicture by amazon.com
No                                                   l                                              us ike w w            ...
photo by aboyandhisbike on flickr.com cc-by--nd-2.0
more ethics
thesis #4Every time we design an interface  we’re defining absolute rules
thesis #4Every time we design an interface  we’re defining universal rules.
what should be taken into account      First formulation of the categorical imperative  “Act only according to that maximw...
summary       Always act in a way,that you want everybody to act, too
conclusionAs we are designing deterministic systems,   we should consider Kant’s thoughts.
my state of mind
mental model“Design is invisible”  by Lucius Burckhardt
When we design, we  always change something tothe complex system, that’s called             societyIf we design a chair, a...
My stand as of today               Change things in a way, that it becomes              easier for others to do good inste...
wrap up
power of design   Remember every day,that we do change the world
dont be a timid sheepAt least stop complaining, that you are one
question your emotional state     Are you happy?
question the comfort zoneNobody will invite you to do so, but its probably a good thing
start with yourselfTry to find out first, what you should change.
be influential  Dont stop at manipulating users.Do it with your colleagues, employees, bosses, stakeholders and clients, too
Thank you, again!                       Twitter: @luxuxSave the date: Df|Experience Cologne, 25 April 2013 – designfor.at
Critical Interface Design - WebExpo Prague 2012
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Critical Interface Design - WebExpo Prague 2012

  1. 1. Critical Interface DesignCaring about more, than paying the bills Lutz Schmitt WebExpo – Prague 2012 photo by wlodi on flickr.com cc-by-nc-3.0
  2. 2. Glad you made it!Thank you for joining.
  3. 3. Let’s talk about:interfacesethicspowerhappinesspeople and us.
  4. 4. We all are designers
  5. 5. 2,3oo,ooo,ooo people access the internet 5,9oo,ooo,ooo mobile subscriptionspicture by facebook.com
  6. 6. starting pointEverything has an interface
  7. 7. the age of wondersEverybody and everything is connected
  8. 8. thesis #1 The interface is everythingpicture by inoxkrow on flickr.com cc-by-nd-2.0
  9. 9. beyond imagination Nobody understands technology anymore. Perception happens with the interfaces onlyDESIGN FOR CONVERSION in a nutshell
  10. 10. conclusion We design the most vital part of the glue that keeps everything togetherDESIGN FOR CONVERSION in a nutshell
  11. 11. picture by jasonscottmeans on flickr.com cc-by-nd-2.0
  12. 12. about our work
  13. 13. back in the daysWe had quite a way to go, to understand howthese new media could used and made usable.
  14. 14. evolution of perspectiveUser experience (UX) is the way a person feels about using a product, system or service
  15. 15. thesis #2 User experience designis just educated marketing
  16. 16. picture by i5design on flickr.com cc-by-nd-2.0
  17. 17. business value userCreating valuable user experiences
  18. 18. opportunity space
  19. 19. opportunity space
  20. 20. conclusionMost times we just fine tune interaction
  21. 21. business user value designer
  22. 22. all arehappy
  23. 23. comfort zone
  24. 24. point of view Most times we are paid for staying in the comfort zonephoto by richardstep.com on flickr.com cc-by-2.0
  25. 25. ethics
  26. 26. thesis #3 We follow a near-sighted utilitarianism code of actionphoto by sindre-wimberger on flickr.com cc-by-sa-2.0
  27. 27. utilitarianismAn ethical philosophy in which the happiness of the greatestnumber of people in the society is considered the greatestgood. According to this philosophy, an action is morallyright if its consequences lead to happiness (absence of pain),and wrong if it ends in unhappiness (pain). Source: http://www.businessdictionary.com/definition/utilitarianism.html
  28. 28. summary If your actions resulted in happinessfor a majority of people, you did good. It’s OK, if some became unhappy.
  29. 29. Market Economy
  30. 30. Market Economy
  31. 31. Market Economy
  32. 32. some moral problemsUtilitarianism ethics sometimes just doesn’t help anyways
  33. 33. photo by Robert Clowney via public-intelligence.net
  34. 34. revision
  35. 35. DESIGN FOR CONVERSION in a nutshellpicture by amazon.com
  36. 36. No l us ike w w e yo you e ur to br MAKE ME ain THINK ABOUT THE RIGHT STUFFA common sense approach to interface design
  37. 37. photo by aboyandhisbike on flickr.com cc-by--nd-2.0
  38. 38. more ethics
  39. 39. thesis #4Every time we design an interface we’re defining absolute rules
  40. 40. thesis #4Every time we design an interface we’re defining universal rules.
  41. 41. what should be taken into account First formulation of the categorical imperative “Act only according to that maximwhereby you can at the same time willthat it should become a universal law.” Immanuel Kant, Groundwork of the Metaphysic of Morals
  42. 42. summary Always act in a way,that you want everybody to act, too
  43. 43. conclusionAs we are designing deterministic systems, we should consider Kant’s thoughts.
  44. 44. my state of mind
  45. 45. mental model“Design is invisible” by Lucius Burckhardt
  46. 46. When we design, we always change something tothe complex system, that’s called societyIf we design a chair, a sign or a website, we always need to consider the impact to the system. This is what we must design at first, not the product.
  47. 47. My stand as of today Change things in a way, that it becomes easier for others to do good instead of bad.photo by Lutz Schmitt cc-by-sa-3.0
  48. 48. wrap up
  49. 49. power of design Remember every day,that we do change the world
  50. 50. dont be a timid sheepAt least stop complaining, that you are one
  51. 51. question your emotional state Are you happy?
  52. 52. question the comfort zoneNobody will invite you to do so, but its probably a good thing
  53. 53. start with yourselfTry to find out first, what you should change.
  54. 54. be influential Dont stop at manipulating users.Do it with your colleagues, employees, bosses, stakeholders and clients, too
  55. 55. Thank you, again! Twitter: @luxuxSave the date: Df|Experience Cologne, 25 April 2013 – designfor.at

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