Eklips - Investor Relations and Social Media

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Investor Relations & Social Media . To Rethink is a Must

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Eklips - Investor Relations and Social Media

  1. 1. Oslo Børs | Oslo | Mars 2nd, 2011Investor Relations & Social MediaTo Rethink is a Must
  2. 2. ”If the news is thatimportant it will findme”College student quoted in New York Times
  3. 3. Facts & Fictions
  4. 4. Social Media is FastFalse. Social media is by definition slow. Done correctly, socialmedia is about developing meaningful relationships withcustomers and prospective customers in their natural habitat.That’s not a “wave the magic wand” scenario.You have to create content, be part of many communities, andproceed incrementally.Many successful social media programs take months (or evenmore than a year) to really germinate.Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/
  5. 5. Social Media Results Can’tbe MeasuredFalse. Especially in comparison to many other communicationprograms like traditional PR, TV advertising, outdooradvertising and others, social media actually offers pretty solidmetricsSource: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/
  6. 6. Social Media is InexpensiveFalse. As Charlene Li (Altimeter / Forrester) said recently,social media trades media cost for labor cost.Done correctly, social media - even a simple reputationmonitoring program - is a time intensive proposition thatrequires daily vigilance.Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/
  7. 7. Social Media is OptionalFalse. It doesn’t matter what the demographics of yourcustomers are. It doesn’t matter what industry you’re in.Your customers and prospects are talking about you online.Your company needs to be part of that conversation. Today.Online is where many people do their talking, so that’s whereyou need to be.Source: Convince & Convert, http://www.convinceandconvert.com/social-media-marketing/the-6-dangerous-fallacies-of-social-media/
  8. 8. The Financial Figures
  9. 9. The Age of Streams
  10. 10. ”Get ready! Ask yourself. Are you still tryingto get journalists to write about yourproducts? Are you still making websites? Isyour social networking strategy to “get aFacebook Page”?...or...Thomas Baekdal, Baekdal.com
  11. 11. ...or...Are you making yourself a natural part ofpeoples stream of information?”Thomas Baekdal, Baekdal.com
  12. 12. The Googlization
  13. 13. "Search engines have aglobal active reach of 86%of all users”Source: Nielsen
  14. 14. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  15. 15. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  16. 16. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  17. 17. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  18. 18. Source: We are Social / Skype / Slideshare, http://www.slideshare.net/wearesocial/listening-responding-we-are-socials-skype-case-study
  19. 19. The New Corporate Site
  20. 20. The New Embassies
  21. 21. ”Human interaction is stillhuman interaction, and what ittakes to be successful with ithas not changed. What haschanged is the places where ithappens.”Brian Solis, Principal of FutureWorks, blog PR2.0
  22. 22. The Ambassadors
  23. 23. Source: Next Generation Internet,http://sixx.se/nextgen/2009/10/07/eniro-vd-jesper-karrbrink-diskuterar-pa-facebook-igen/
  24. 24. Use the Force, don’t Fight it
  25. 25. Get your Company Ready
  26. 26. Listen Create ParticipateTraining & Tools Guidelines & Objectives
  27. 27. to rethink is a mustEklips Digital AdvisorsEklips Digital Advisors is a niche agency with long and extensive experience in strategic and tactical guidance in online corporatecommunication. Eklips is working for listed and non listed companies.Peter Einarsson, founding partner, online corporate communication strategistMobile: +46 708 666 995 | E-mail: pei@eklips.seTwitter www.twitter.com/peter_einarsson

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