10. Hmm… then there’s this 55% of CFA Institute members globally never heard of it* Only 16% using XBRL viewers in Nov. ‘09 Just 9% extracting data into models Little change from 2007 Tools, comparability must get better * Source: CFA Institute Member XBRL Survey, November 2009
11. What’s new on IR websites? This screen left intentionally blank (only half kidding, see the next slide)
12. Global expansion of Thomson Reuters' “magic pill” Changes mostly cosmetic, little real innovation Low traffic relative to other channels Must reinvent or risk becoming irrelevant Own the channel, never cede it to vendors What’s new on IR websites?