digipak research

1. The images on this digipak are of a
seductive nature, this is because the way
the artist is shown on the cover helps to
sell the album, as it is the first thing the
audience will see. The lack of clothes and
the seductive position will draw in
audiences
The album name is
‘Teenage Dream’ this
could be link to the style
of images, as having a
attractive naked female
could be classed as a
teenage boys dream
The pink and blue colour
scheme of this digipak
appears to be very
feminine and works well
with the ‘girly’ style of the
artist
The style of artist can
be seen through out
the digipak, for
example the quirkiness
of the top image and
her girly feminine side
through the colour
scheme and the
clouds
The style of the disks are very are very
unique and eye catching. The images
on the discs work well with the candy
theme colour scheme and the images of
cakes and sweets at the top
The style of the images
can be linked to the
male gaze theory

2. The images on both the front and the
back of this digipak are of a seductive,
eye catching nature. This will draw
audiences in.
The look of the artist is what helps to sell an
album, for example having her legs
exposed in back image and biting her
finger in the front image are both eye
catching poses
The gradual ombre in the
background of this image
can be linked to the
gradual style and music
change the artist has
been going through over
the past few years. From a
bright bubbly teenage TV
star to a darker more
mature musician
The name of the artist isn't very bold
or eye catching, this is because its
not the most important thing on the
cover. In this case the image of the
artist is the most important, purely
the show the stark transformation
she has been through
In comparison to the rest of
the digipak this disc is rather
dull and boring. This could
be because its not on direct
view to the buyer and
therefore doesn't need to
catch their attention
The text frames the
image of the artist on
the back. The layout
of the text draws you
in to the image of the
artist, particularly her
legs, this can be
linked to male gaze
as you are
immediately drawn
towards her legs

3. The main image on the
cover of this album is the
artist herself. The close up
of the image could suggest
that she is trying to be bold
and eye catching, being
noticed as a newly
transformed artist ( no
longer a teenager TV star.)
Her glare in to the camera
shows the audience that
she is trying to make a
connection, trying to draw
them in.
This cover is very simple,
yet still catches your eye.
The font used, although
light in colour is still bold
enough to catch your
attention. The artists name
is included on the cover,
maybe as it is assumed
anyone buying the album
will already know who she
is or possibly it could be to
show that she is restyling
her career and therefore
doesn’t want the
connection her name has
with her previous style
The artist appears naked on the cover, the top of her chest covered by
her arms, This can again show that she is trying to break free from her
past style and grow in to a mature artist with a mature fan base. She is
also covered in what appears to be dirt and glitter on a bright white
background, this could show that before she was a squeaky clean pop
artist and now thats no longer the case, her music is more emotional
and edgy than in the past.
The back and the disc are no where near as
bold and eye catching as the cover. As this
isn’t the first thing the audience sees it
doesn’t matter as such that they aren’t as
eye catching. However besides the colour
scheme and font the back and the disc don’t
appear to go with the cover, although the
back and the disc are very similar and work
very well together.
This digipak appears to
be very basic and too the
point, there is attempt to
draw audiences in with
pretty girly colours and
overly seductive image.
This shows that the artist
is more passionate about
selling her music that
promoting herself and her
image ( although the
cover shows she has
changed as an artist)

4. The natural colour scheme shows the
relaxed, down the earth nature of the
artist. The use of these simple colours
shows the audience that this album isn’t
going to be too out there and won’t be the
kind out music you’d expect to see at a
party or a nightclub
The artist isn’t heavily made up, she
appears to be young and fresh and have
an innocent, angelic feeling about her.
The artists name is written in a very girly
font, while the album name ‘Fearless’ is
written in a bold eye catching font, the
font used links well to the meaning of
the word. It may also show that the artist
is breaking away from her past and
maturing as an artist
The image on the
cover isn’t what you
would necessarily
expect from the
image on the cover
of an album. She
isn’t looking at the
camera and therefore
isn’t making eye
contacting with the
audience, however
this difference in the
style of the image
still draws the
audience in,
personally I find the
hair flick very eye
catching
A platinum edition of this album has
also been released. Although the
same images used on the cover this
differ a lot. The neutral background
was been replaced by a black one,
also the colour of the text has been
changed to black, this makes parts
of it more difficult to read. There has
been an addition of ‘platinum
edition' at the bottom of the cover,
this is in the same font as the album
name, but smaller, this shows that it
might not be as important as the
album name, but also allows it to
stay on one line, not ruining the
aesthetics of the cover