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Audience research
Dani Gordon
• I asked 50 16-19 year olds their opinions on
two styles of contents pages I created
Contents page design 1

30/50 people asked
preferred this style of the
contents page
Response from a person I
surveyed
“I like this one more
because I feel that it is
more structured and
easier to read. I like the
idea of having the
headings in a black
banner to help match it
with the contents page.”
Contents page design 2

20/50 people asked
preferred this style of the
contents page

Response from a person I
surveyed
“I liked the idea of having the
pictures at the top, but I don't
like the idea of having the text
at the bottom as I don’t feel it
looks structured”

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Audience research

  • 2. • I asked 50 16-19 year olds their opinions on two styles of contents pages I created
  • 3. Contents page design 1 30/50 people asked preferred this style of the contents page Response from a person I surveyed “I like this one more because I feel that it is more structured and easier to read. I like the idea of having the headings in a black banner to help match it with the contents page.”
  • 4. Contents page design 2 20/50 people asked preferred this style of the contents page Response from a person I surveyed “I liked the idea of having the pictures at the top, but I don't like the idea of having the text at the bottom as I don’t feel it looks structured”