Rough Draft Cameron Burns Rasmussen College Author’s Note This assignment is being submitted by Cameron Burns on January 27, 2019 for Tom LeNeau’s Operations Management course. The quality and efficiency of products and services play a crucial role in customers’ decisions on products to buy or services to consume. Every time customers purchase commodity from the market, they often look for quality products and services. This behavior forces producers and service providers to improve the quality of services they offer to their clients in order to increase their customer base. This paper intends to look at the transport and service provision industry. It will analyze FedEx’s and services. It describes FedEx’s company and the transport and service provision industry, concepts related to its operational management; it will consequently explain how these concepts directly relate to management in FedEx as a Company. It will also analyze how the concepts of operational management help in solving business problems at FedEx it further explains how the concepts reflect effective management and efficiency as well as evaluation of operational concerns in global markets. Lastly, will offer an evaluation of corporate social responsibility issues with regard to quality and industry standards. FedEx is an international Courier company with its headquarters in Memphis, Tennessee. FedEx is dedicated to providing the best special courier delivery to customers in more than 200 countries (Marston, Bandyopadhyay, Zhang & Ghalsasi, 2011). Superiority is the single and most important core value exhibited through FedEx mission statement. Through this value, the company strives to ensure that it produces high quality and efficient services hence outstanding her competitors (Krajewski & Ritzman, 2001).  No matter the economic and financial challenges, the company is committed to provide quality services to its customers. Provision of meaning courier service experience is thus its main target. Companies and business organizations within express distribution industry operate in a highly competitive environment with strict regulations from the government. This environment however requires effective and efficient ventures and activities that help in providing effective and efficient services to customers. It is only through provision of quality services that a business organization can outweigh its competitors in the market. The industry has experienced innovations and inventions of various kinds from the key players thus making it a vibrant and highly competitive industry. FedEx’s success and rise to be the biggest player in the industry has been as a result of various courier services it offers to her customers. The company offers reliable and effective courier services to its customers a factor that has increased its floor of operation. Its critical services include; e-commerce, transportation and business service worldwide. It consequently provides su.

1. Rough Draft
Cameron Burns
Rasmussen College
Author’s Note
This assignment is being submitted by Cameron Burns on
January 27, 2019 for Tom LeNeau’s Operations Management
course.
The quality and efficiency of products and services play a
crucial role in customers’ decisions on products to buy or

2. services to consume. Every time customers purchase
commodity from the market, they often look for quality
products and services. This behavior forces producers and
service providers to improve the quality of services they offer
to their clients in order to increase their customer base. This
paper intends to look at the transport and service provision
industry. It will analyze FedEx’s and services. It describes
FedEx’s company and the transport and service provision
industry, concepts related to its operational management; it will
consequently explain how these concepts directly relate to
management in FedEx as a Company. It will also analyze how
the concepts of operational management help in solving
business problems at FedEx it further explains how the concepts
reflect effective management and efficiency as well as
evaluation of operational concerns in global markets. Lastly,
will offer an evaluation of corporate social responsibility issues
with regard to quality and industry standards.
FedEx is an international Courier company with its headquarters
in Memphis, Tennessee. FedEx is dedicated to providing the
best special courier delivery to customers in more than 200
countries (Marston, Bandyopadhyay, Zhang & Ghalsasi, 2011).
Superiority is the single and most important core value
exhibited through FedEx mission statement. Through this value,
the company strives to ensure that it produces high quality and
efficient services hence outstanding her competitors (Krajewski
& Ritzman, 2001). No matter the economic and financial
challenges, the company is committed to provide quality
services to its customers. Provision of meaning courier service
experience is thus its main target. Companies and business
organizations within express distribution industry operate in a
highly competitive environment with strict regulations from the
government. This environment however requires effective and
efficient ventures and activities that help in providing effective
and efficient services to customers. It is only through provision
of quality services that a business organization can outweigh its
competitors in the market. The industry has experienced

3. innovations and inventions of various kinds from the key
players thus making it a vibrant and highly competitive
industry.
FedEx’s success and rise to be the biggest player in the industry
has been as a result of various courier services it offers to her
customers. The company offers reliable and effective courier
services to its customers a factor that has increased its floor of
operation. Its critical services include; e-commerce,
transportation and business service worldwide. It consequently
provides support services to her customers (Marston,
Bandyopadhyay, Zhang & Ghalsasi, 2011). FedEx’s success
over the years has been as a result of simple practices geared
towards production of quality products and services that satisfy
the customers’ wants. Simplicity is the first practice that FedEx
engages in. The company offers quality products that are very
simple to use. Secondly, the company offers great customer
service and in-store experience. This offers a plenty of time for
their clients to shop for the quality products they desire
(Krajewski & Ritzman, 2001). FedEx’s operational
opportunities are driven from its ability to be ahead of the
competitors in the market. These operational principles are
responsible for the company’s success. The company observes
strict adherence to these principles and consequently acquires
its success from them.
Innovation is another imperative concept within the company
related to operations management. Rapid advancement in
technology has created competitive pressure among the
organizations. However, FedEx has directed its competing
strategy on innovation. This, for instance, has been done
through bringing together new ideas and technological
knowledge (Krajewski & Ritzman, 2001). These two new
features have created a lot of competition in the market hence
making FedEx ahead of other companies in the industry. The
Company does not spend so much on research and development
but rather spends about 5% of its revenue only as compared to
other related companies which invest much in research and

4. development. The founders of the company did not believe that
innovation is all about investing in research and development
but pointed out that innovation is all about the idea, skills, and
knowledge of the people in the company and how to deploy
such knowledge (Marston, Bandyopadhyay, Zhang & Ghalsasi,
2011). Unlike other courier service providers that focus on the
existing methods of service provision, FedEx main competitive
strategy is about innovating of new methods design of service
provision done with consideration of their efficiency to
customers.
FedEx’s Locational Excellence is the last but most important
concept that helps in operations management. The company’s
location permits it to provide courier and other services any
customer in America no matter their location or at retail stores.
With stores and branches all over the world, often in the center
of a city or commercial center, the experience combines prime
real estate with a chic experience (Krajewski & Ritzman, 2001).
Even online, the process is polished to allow the consumer to
see exactly what services they expect from company in a way
that makes them feel reassured about what they are paying for
Simplicity is an important in Company’s operations
management. All products and services within the corporation
are made in a manner that is simple to be used by the clients.
Simplicity is related to management in that all activities within
the company are tailored towards meeting the objectives of the
organization while adhering to the mission and vision of the
company. Customer service and in-store experience is another
vital practice that has played a critical role in operations
management within the company. This practice gives the
company an opportunity to evaluate customers’ feedbacks and
reactions on the products and services offered to them. The
company’s activities are thus tailored towards satisfying the
special needs of clients depending on their feedbacks and
reactions.
Through customer service and in-store experience, alongside
other services, the company has been able to effectively manage

5. its operations. Innovation and location are other practices that
closely relate to operations management. The company
specializes in production of modern products and provision of
the best courier services. Introduction and subsequent use of
technology in the management of the various operations within
the company has thus made the process simpler hence the
relationship. Lastly, the location of the company enables it
access of various markets across the world hence making
management of different operations easy.
Business organizations often operate in an environment full of
stiff competition, numerous government policies as well as
other challenges. The success of a business therefore depends
on how it overcomes the various problems faced. Simplicity,
customer service, and in-store experience, innovation and
location work effectively for FedEx to overcome several
challenges it faces. Customer complains, dissatisfaction and
need for quality services is an outstanding challenge that faces
many business organizations. In the bid to solve this problem,
FedEx uses simplicity, customer services and in-store
experience and innovation to ensure that their clients get quality
services (Chase, Aquilano, & Jacobs, 2001). Through
simplicity, the company produce products and services that are
simple to use hence few customers complain about the user-
ability of the products. The clients therefore enjoy using their
products hence solving the challenge.
Innovation on the other hand helps the company to stay ahead of
its peers in the industry thus reducing the level of competition.
Through innovation, the company produces high quality
products that reflect the current technological requirements. It
is thus through high level of innovation that the company has
maintained the high number of customers since the products and
services it provides meets all the special needs of the customers
(Krajewski & Ritzman, 2001). Lastly, the company uses
customer services and in-store experience to get feedbacks and
customers’ feelings and special needs from the company.
Through the practice, FedEx is able to identify the

6. modifications and improvements required to be made in their
products (Marston, Bandyopadhyay, Zhang & Ghalsasi, 2011).
Smooth coherence and coordination amongst the four practices
is thus established to achieve a robust and comprehensive
method via which the various challenges facing the company in
the industry are solved.
Effective and efficient management is essential in the success of
any business organization. Efficient coordination of various
activities and process within an organization is however an
effective way through which efficient management is reflected.
A continuous production and provision of products and services
which a very simple to use is a perfect method through effective
management. It is through an able management that FedEx. has
been able to produce several products that are very simple to
use (Chase, Aquilano, & Jacobs, 2001). The management has
also ensured continuous innovation within the industry.
Innovation is an expensive venture and practice. Organizations
will ability to maintain their level of invention must had a
quality and able management body with the ability to coordinate
various activities involved in the management. The company’s
maintained profit margin is there thanks to its effective
management and coordination of the four concepts vital in both
operations and management.
The current market in the industry requires several practices for
effective operation. It is therefore important for the company.
and other companies within the industry to act effectively to
meet the global market concerns. High innovation capability,
unique design, powerful brand image, and talented and able
personnel are among the operational concerns in the global
market.
Effective Human resource management strategies are another
imperative concern in the Global markets. Through a strong
human resource management, business firms are able to increase
workforce capacity for design and product development. Fedex
also operates in conjunction with its suppliers for efficiency in
its processing and adequate capacity for good operational

7. management. The company also focuses on innovation in its
resources to maximize capacity and efficient process (Krajewski
& Ritzman, 2001). Also, location strategy for the company is
very selective where its major stores are situated in urban areas
to optimize its brand image exposure and easy access to its
customers. Other concerns include; government policies,
international trade laws, trade unions, and healthy competition.
Organizations often operate in an environment full of people
and other elements. It is therefore vital for such organization to
be responsibility for the development of the society around its
premises. The corporate responsibility issues include; fairness,
accountability, independence, transparency and responsibility
(Marston, Bandyopadhyay, Zhang & Ghalsasi, 2011).
Organizations must therefore abide by these elements to
establish themselves effectively in the society. Care and
responsibility to the environment is another imperative
corporate factor worth noting. Effective corporate governance
in works towards protecting individuals and other stakeholders
from dishonest. No law on earth is 100% effective in preventing
corruption and other dubious behavior (Chase, Aquilano, &
Jacobs, 2001). Environmental laws are an exception it is
therefore through corporate governance that environmental laws
can bridge the gaps through which dishonesty and other
underhand practices occur within the system. In order to support
corporate governance in ensuring absolute responsibility and
effectiveness of environmental laws.
References
Chase, R. B., Aquilano, N. J., & Jacobs, F. R. (2001)
Operations Management for competitive advantage (Vol. 9).
Boston, MA: McGraw-Hill Irwin.
Krajewski, L. J., & Ritzman, L. P. (2001). Operations
management: strategy and analysis. Pearson College Division.
Marston, S., Li, Z., Bandyopadhyay, S., Zhang, J., & Ghalsasi,
A. (2011). Cloud computing-The business perspective.
Decision support systems, 51(1), 176-189.