2. The Problem
Organic recycler Busy professional Micro apartment
resident
Visits the farmer market
every weekend
Freeze their organic waste
Dont have enough weekly
storage space
No current solution Current 2 gallon is smelly.
All there waste goes on landfill
would love to recyle organic waste
Lives in urban environment
recyling compost is madatory
3. FREZIT
32F
The Solution
We Combined biological science, me-
chanical engineering and software
engineering into hardware that freez-
es landfill bound food scraps
Biodegradable liner
Smart alerts: 75% full, 90% full, temperature,
compatible with smarthome devices
No odors
Keeps contents below room temperature
5. The Competition
Budget Premium
B2B B2C
Budget Premium
B2B B2C
Budget Premium
B2B B2C
The Opportunity The Opportunity The Opportunity
weekness:weekness:weekness:
not targeting the smart home? too large for home and 100% B2B
Smaller units for the multifamily homes or large
facilities
Natural Home
Stainless Steel
Compost Bin
Simple human Wiserg
91 million homes to penitrate but more opportunity to
save commerial space but not enough volume
Larger competiton we more distribution and brand
loyalty
Onsite industrial recyling unitHome trash binslow price
6. Competitive advantages
FIRST TO MARKET
Sends smart alerts Runs on 112V, shuts off when not
in use
Turn the temperature
up or down remotely
W I R E L E S S E N E R G Y E F F I C I E N T E A S Y C O N T R O L
7. Market Validation & Traction
We are going Straigth to indigogo to validate our product. We have 5000 follower from instagram . 1000 on face-
book and we are looking to convert at least 25% of this audience
6,000
Active followers on Instagrams &
Facebook
@25% conversion
results in $448,000 revenue
Working on IndieGoGo
crowdfunding campaign
New York
San Francisco
Orlando
London
Cape Town
TOP FOLLOWER LOCATIONS
65
13-17
18-24
25-34
35-44
45-54
55-64
FOLLOWER AGE RANGE
Women Men
51% 49%
FOLLOWER GENDER
8. The Team
CTO CEO VP Design
concept
Engineering
mechanics
damion
wongsang
Ruslan
checkanov
Derek
Appia
leadershipdesign
Marketing
design
ux
leadership
research
Sales
Creativity
9. The Plan Forward
Derek Appia
20172016
Q4 Q1 Q2 Q3 Q4
CUNY Startup Accelerator
Crowd funding
Manufacturing
Sales.
shipment