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DOGS ARE AWESOME!
BUT ALSO LITTLE MONSTERS
+ + 
FOR THE LOVE OF PETS AND TECH
THE WORLD’S 
SMARTEST DOG COLLAR
COOL. WAY COOL!
DEMO VIDEO 
https://vimeo.com/102568642
WEARABLE TECHNvOLOGY FOR DOGS 
GPS + DOGGIE AMBER ALERT ACTIVITY TRACKER 
INVISIBLE LEASH 
TWO WAY AUDIO ON DEMAND CONTENT
COMPETITIVE LANDSCAPE 
Point Solutions Full Experience 
ACTIVITY 
TRACKING 
GPS 
TRAINING 
COLLARS 
? 
? 
COMPETITORS WÜF
TRACTION 
• Organic web traffic, growing every day 
• One reservation/day 
• Weekly distribution inquiries 
• Talks with world’s top pet food companies 
• Strong IP: 4 Patents Pending 
• Graduated from top-tier tech accelerator
PET INDUSTRY 
82 MILLION DOGS IN USA
DOGGIE ADOPTION 
10 MILLION NEW DOGS EACH YEAR
PET INDUSTRY 
Toys/Treats 
$3.5 BILLION 
Halloween 
$500 MILLION 
Training 
$7 BILLION 
Pet Products 
$62 BILLION
WEARABLE DEVICES 
2010 $6 MILLION 
2014 $5 BILLION 
2018 $30 BILLION
20K UNITS 150K UNITS 
Grow Up Online Expand Through 
Retail Channels 
Hit Mass Market 
GO-TO-Mv ARKET
PATH TO vSUCCESS 
• FORM, FUNCTION, FASHION 
• DAILY DOGGIE HUB 
• DEVELOPER FRIENDLY PLATFORM 
• KILLER BATTERY LIFE
SEAN G KELLY 
CEO 
5 YEARS 
STRATEGY/FINANCE 
JONATHAN OZERAN 
CTO 
7 YEARS 
SOFTWARE 
J.J. STONE 
PROD. DEV. 
20 YEARS 
MANUFACTURING 
AZMAT BILAL 
ENGINEER 
4 YEARS 
ENGINEERING 
LIZELLE VAN VUUREN 
CMO 
10 YEARS 
MARKETING JEANETTE PRZYGODA 
DOG TRAINER 
15 YEARS 
DOG TRAINING 
TEAM Lillian Rollins 
CUST. DEV. 
4 YEARS 
MARKETING/RELATIONS
BRIAN BAKER 
Product Dev. & Manufacturing Expert 
The First User, Small Planet 
FERNANDO CARDENAS 
Lean Startup Expert 
CEO; Talent Riot 
CHUCK COTTER 
Attorney at Law 
Holland & Hart LLP 
ADVISORS 
ROB SCHUHAM 
Retail Channel Expert 
Match Marketing, Under Current 
TYESHA SNOW 
UX Designer 
Nike, Intel
CURRENT STATUS 
DONE WORKING ON NEXT STEPS 
• 2nd. Gen Prototype 
• MVP App 
• 100+ reservations 
• 1500+ social following 
• Finalize Product Design 
• Grow Team 
• Finalize Value Chain 
• KICKSTARTER!! 
• 3rd Gen. Hardware 
• Beta App 
• Private Beta Testing 
• Strategic Partnerships
SUMMARY 
• CLEAR MARKET OPPORTUNITY 
• UNIQUELY DIFFERENTIATED PRODUCT 
• STRONG TEAM IN PLACE, READY TO ROLL 
• STRONG & GROWING IP PORTFOLIO
END 
“Be the person your dog thinks you are.” 
—J.W. Stephens
POST A 
#wufie 
TO 
TWITTER OR INSTAGRAM 
NSOUPWPORT US 
Pre-Order Now @ getwuf.com
THANK YOU! @wuf 
getwuf.com

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Pitch Deck for WUF, makers of the World's Smartest Dog Collar

  • 1.
  • 3. BUT ALSO LITTLE MONSTERS
  • 4. + + FOR THE LOVE OF PETS AND TECH
  • 8. WEARABLE TECHNvOLOGY FOR DOGS GPS + DOGGIE AMBER ALERT ACTIVITY TRACKER INVISIBLE LEASH TWO WAY AUDIO ON DEMAND CONTENT
  • 9. COMPETITIVE LANDSCAPE Point Solutions Full Experience ACTIVITY TRACKING GPS TRAINING COLLARS ? ? COMPETITORS WÜF
  • 10. TRACTION • Organic web traffic, growing every day • One reservation/day • Weekly distribution inquiries • Talks with world’s top pet food companies • Strong IP: 4 Patents Pending • Graduated from top-tier tech accelerator
  • 11. PET INDUSTRY 82 MILLION DOGS IN USA
  • 12. DOGGIE ADOPTION 10 MILLION NEW DOGS EACH YEAR
  • 13. PET INDUSTRY Toys/Treats $3.5 BILLION Halloween $500 MILLION Training $7 BILLION Pet Products $62 BILLION
  • 14.
  • 15. WEARABLE DEVICES 2010 $6 MILLION 2014 $5 BILLION 2018 $30 BILLION
  • 16. 20K UNITS 150K UNITS Grow Up Online Expand Through Retail Channels Hit Mass Market GO-TO-Mv ARKET
  • 17. PATH TO vSUCCESS • FORM, FUNCTION, FASHION • DAILY DOGGIE HUB • DEVELOPER FRIENDLY PLATFORM • KILLER BATTERY LIFE
  • 18. SEAN G KELLY CEO 5 YEARS STRATEGY/FINANCE JONATHAN OZERAN CTO 7 YEARS SOFTWARE J.J. STONE PROD. DEV. 20 YEARS MANUFACTURING AZMAT BILAL ENGINEER 4 YEARS ENGINEERING LIZELLE VAN VUUREN CMO 10 YEARS MARKETING JEANETTE PRZYGODA DOG TRAINER 15 YEARS DOG TRAINING TEAM Lillian Rollins CUST. DEV. 4 YEARS MARKETING/RELATIONS
  • 19. BRIAN BAKER Product Dev. & Manufacturing Expert The First User, Small Planet FERNANDO CARDENAS Lean Startup Expert CEO; Talent Riot CHUCK COTTER Attorney at Law Holland & Hart LLP ADVISORS ROB SCHUHAM Retail Channel Expert Match Marketing, Under Current TYESHA SNOW UX Designer Nike, Intel
  • 20. CURRENT STATUS DONE WORKING ON NEXT STEPS • 2nd. Gen Prototype • MVP App • 100+ reservations • 1500+ social following • Finalize Product Design • Grow Team • Finalize Value Chain • KICKSTARTER!! • 3rd Gen. Hardware • Beta App • Private Beta Testing • Strategic Partnerships
  • 21. SUMMARY • CLEAR MARKET OPPORTUNITY • UNIQUELY DIFFERENTIATED PRODUCT • STRONG TEAM IN PLACE, READY TO ROLL • STRONG & GROWING IP PORTFOLIO
  • 22. END “Be the person your dog thinks you are.” —J.W. Stephens
  • 23. POST A #wufie TO TWITTER OR INSTAGRAM NSOUPWPORT US Pre-Order Now @ getwuf.com
  • 24. THANK YOU! @wuf getwuf.com