This document discusses the concept of "Jugaad", which refers to improvised solutions born from adversity that have high social and environmental impact. It provides examples of Jugaad innovations like the inexpensive Nokia 130 phone, natural refrigerators created by Moroccan engineers, and using recycled water bottles filled with bleach and water for lighting. The document advocates embracing a Jugaad mindset of doing more with less to enable more people to meet basic needs in a sustainable way, such as by prioritizing effectiveness and efficiency over complexity. It lists six principles of Jugaad like using available resources and including margins to create value.

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JUGAAD:
innovation with high
social and environmental impact

2. Have you ever used your smartphone to light
up in the dark?

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It’s one of Nokia's best
sellers
Nokia 130
The NOKIA 130, released in 2012, has sold more than 250
million copies.
This simple and inexpensive model (19€) is only used as
a phone, a flashlight, FM radio and MP3 player. Its
simplicity allows it to have an autonomy of up to 36
days. Ideal for people who don't have the budget to buy
a fully equipped smartphone or who are looking for an
object that allows them to meet two daily needs:
communicate and get light.

4. Have you ever put your bottles outside in the
middle of winter to cool them down?

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In case of heavy heat, here is
another solution!
Go Energy Less
Raowia Lamhar, a young Moroccan engineer, and her
team at ENACTUS, has launched a range of 100%
natural refrigerators for production and use (= without
electricity) based on traditional Moroccan techniques.
Ideal for people living in rural Morocco, 45% of whom
still do not have access to electricity and have limited
purchasing power, which prevents them from
purchasing a "classic" refrigerator.

6. Have you ever put bleach in a water bottle to
make light?

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When there is no light or
electricity, here is a solution...
Liter of Light
In 2011, the MyShelter Foundation created the program
Liter of light that aims to provide vulnerable
communities in the Philippines and around the world
with a cheap source of lighting that can be produced
and distributed locally. Recycled plastic bottles, filled
with water and some bleach, are installed in the roofs to
provide light during the day, and can be improved with
LED bulbs, micro solar panels and batteries to provide
lighting at night.
It has become an open source project!

8. The JUGAAD proposes to bring back
ingenuity where it has sometimes been lost:
in particular in the development of products
and services.

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Phrase importante ou citation plus ou moins
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It is a methodology
but above all, a way of thinking

10. But then,
what are we talking about?

11. Do better
with less
for the greatest number.
Acting and thinking JUGAAD* is...
*The term Jugaad comes from Hindi and can mean an improvised
repair, an intelligent solution born of adversity.

12. Do better = create more values by
starting from its raison d’être

13. Do better = create more values by
returning to the fundamentals

14. with less = stop putting pressure
on Earth
32 billion m3 of water are withdrawn
from the wild per year

15. At this pace, all the world's beaches will be out of sand
in less than 20 years.

16. The equivalent of an Olympic concrete
swimming pool is consumed every 15 seconds.
Source : PC Alcin & S. Mindness, Écostructures en béton, Comment diminuer l’emprunte carbone des bâtiments ? Eyrolles Paris 2013.

17. with less = stop consuming on
credit

18. 32 milliards de m3 d'eau
prélevés dans la nature par an
80 billion clothes are made in the world every year,
while 70% of our wardrobe would not be worn.

19. with less = stop consuming and
producing on credit

20. to enable more people to meet
their basic needs.
in France, more than 48% of French people say they are
victims of forced frugality

21. But what about innovation?

22. Today, to innovate, investment
strategies are expensive
the annual R&D expenditure of the world's 1,000 most
innovative companies exceeded €700 billion in 2017

23. and new products or services put
on the market are poorly
performing ones.
85% of consumer goods products fail just
12 months after launch

24. However, 3 startups are created
every second in the world.

25. Given these observations,
let us be, think and act
JUGAAD!

26. Let us give value back to the service
provided rather than to the
complexity of the process or outcome.
Less
is
More

27. to reverse the creation of value, and
our way of innovating.

28. Let’s become engineers ingenious again
and aim for effectiveness efficiency

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Adversity
Transform constraints into
opportunities.
The 6 principles of
JUGAAD
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1.
More with less
Use and optimize what is
easily available.
2.
Passion
Follow your heart, rather than
your mind
3.
Adaptability
Dealing with a problem, despite
the lack of time and foresight.
4.
Simplicity
Avoid complex operations to
facilitate use and reduce costs.
5.
Inclusion
Integrate margins and the
excluded (of society) into value
creation.
6.

30. EmbraceEmbrace

33. So, why not take action?

34. Watch Navi Radjou's lecture

35. Get trained!

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