More Related Content
Similar to Understanding Social Media (9)
Understanding Social Media
- 16. Online
Social
Web 2.0 Social
Networks
Networks
© Mark Cahill 16
- 25. Mobile will be Bigger than desktop
internet by 2015*
*Morgan Stanley
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
© Mark Cahill 25
- 51. The effectiveness of traditional marketing
has been eroded due to consumers been
able to ignore marketing messages,
especially of the broadcast type.
(Van Den Bulte and Wuyts 2007)
© Mark Cahill 51
- 55. Marc Prensky is acknowledged to have
coined the term digital native in his work
Digital Natives, Digital Immigrants
published in 2001
© Mark Cahill 55
- 72. Web
Mobile Semantic Real-time Social Physical
© Mark Cahill 72
- 84. How to Leverage Social Media
to
build and maintain relationships
© Mark Cahill 84
- 86. Focus on understanding the people who use
technology, and not just the technology
itself.
© Mark Cahill 86
- 90. Be Human (not a machine).
People first, Technology second
© Mark Cahill 90
- 91. “brands should be considered as objects
used to facilitate social interaction.”
Cova's (1997, p. 307)
© Mark Cahill 91
- 92. “people have relationships with other people
and that brands may become a fulcrum
around which such relationships are
constructed”
(Patterson and O’Malley 2006).
© Mark Cahill 92
- 99. Mark.Cahill@sohalo.com
Twitter: @markcahill
http://ie.linkedin.com/in/markcahill
+353 (0)87 9497083
© Mark Cahill 99