The document discusses online social networks and their use for marketing. It notes that traditional marketing methods have become less effective as consumers can now ignore messages. It defines key terms like social media, mobile marketing, digital natives, and discusses concepts such as SoLoMo, the cloud, and how brands can leverage social media to build relationships by engaging authentically, participating, and focusing on people over technology. The effectiveness of integrating online and offline activities is also highlighted.

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5. Online Social Networking
Marketing Marketing Strategy
Social
Technology
Networks
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16. Online
Social
Web 2.0 Social
Networks
Networks
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21. What are Online Social Networks?
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25. Mobile will be Bigger than desktop
internet by 2015*
*Morgan Stanley
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
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51. The effectiveness of traditional marketing
has been eroded due to consumers been
able to ignore marketing messages,
especially of the broadcast type.
(Van Den Bulte and Wuyts 2007)
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55. Marc Prensky is acknowledged to have
coined the term digital native in his work
Digital Natives, Digital Immigrants
published in 2001
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59. SoLoMo
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60. Social
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61. Local
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62. Mobile
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63. SocialLocalMobile
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68. The Cloud
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72. Web
Mobile Semantic Real-time Social Physical
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84. How to Leverage Social Media
to
build and maintain relationships
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85. Online Social Networking
Marketing Marketing Strategy
Social
Technology
Networks
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86. Focus on understanding the people who use
technology, and not just the technology
itself.
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87. Engage and participate.
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88. Be transparent.
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89. Integrate online and offline activities.
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90. Be Human (not a machine).
People first, Technology second
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91. “brands should be considered as objects
used to facilitate social interaction.”
Cova's (1997, p. 307)
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92. “people have relationships with other people
and that brands may become a fulcrum
around which such relationships are
constructed”
(Patterson and O’Malley 2006).
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93. Make content easily available and digestible.
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94. Monitor and respond
(active listening)
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95. Build your community.
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96. Focus on Technique not Tools
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99. Mark.Cahill@sohalo.com
Twitter: @markcahill
http://ie.linkedin.com/in/markcahill
+353 (0)87 9497083
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