Use Of Social Media On Market Your Organization And...

Use Of Social Media On Market Your Organization And...
Use social media to:
Market your organisation and broaden your reach
Raise your profile and engage with clients
Develop awareness of what you do and connect with other organisations
Secure new clients and business
The top social media sites for businesses are:
Name
UK Users
Total Users
Useful info
Facebook
32,000,000
1.65 billion
83.6% of Facebook's daily active users live out side of the US and Canada
YouTube
19,100,000
1,300,000
3.25 billion hours of YouTube videos are watched each month
Twitter
15,000,000
645,750,000
50% of users visit the website of a small or medium business they follow
Instagram
14,000,000

500,000,000
80 million photos are shared each day on Instagram
Facebook
Increased exposure to potential customers, gather more leads, lower your marketing expenses, reach a targeted audience, use Facebook insights, build
brand loyalty, increase your web traffic and boost SEO:
–Age 25–34 at 297% is the most common age demographic
–Facebook users are 75% female
–Yet Facebook is also the most popular social network for the over 50s
YouTube
Tap into the horde of YouTube's traffic, marketing on YouTube will help you get found onGoogle, your content never dies, grow your audience
worldwide, build your email list, your audience will promote you and buy from you, target your audience with AdWords and make money with
AdSense:
–Men spent 44% more time on YouTube per month
–Men make up the majority of views at 90%
–Most viewers are in the 25–34 age
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Analysis Of The Article ' New Avon Ceo Vows
Article Summary
In the article, "New Avon CEO vows to restore the 126–year–old beauty company to former glory," Jenna Goudreau (2013) interviews Avon CEO,
Sheri McCoy, on the current issues facing Avon Products around the world and the results of management transitions in the company.
Over the past few years, Avon's stock and net income has declined as a result of misplaced focus in different areas throughout the company. Under the
former CEO, Andrea Jung, the company had an internal focus, was expanding too fast, and failed to recognize the needs of consumers in different
markets. Under the new CEO, Avon is improving by focusing more onsales representatives, cutting jobs, reducing spending, and pulling out of failing
markets. Additionally, they are incorporating information systems and social media as selling tools, catering to individual markets, and foregoing other
growth areas until the core business is stable. With these improvements, Avon expects that it will see a turnaround in the coming years.
AVON SWOT ANALYSIS
Weaknesses:
–Brand image losing value
–Declining North American operations
–Decreasing market share Strengths:
–Low costs for operations
–Well established distribution in various markets with wide range of products
–Committed workforce with a common goal
Threats:
–Internal disagreements over leadership
–Competition from a variety of companies
–Lawsuits regarding compliance on an international scale
Strategy 1: Solidify leadership

International Marketing Environments : Globalization...
Introduction
The purpose of the report is to present the concepts of international marketing environments, globalization concepts, benefits and challenges of
internationalization with respective to host and foreign countries with a comparison to the movie "Outsourced".
Background
The plot of the movie is based on a call centre in the United States who are outsourcing their sales division of call centre into Mumbai, India. Firstly the
movie starts by showing the cultural differences when the call centre manager comes into train his counterpart in Mumbai. The call centre manager has
difficulties training the people, who is also undergoing a cultural shock as this would be his first expat experience in India. Although the assignment
would not indulge in discussion of expatriation and individual cultural experiences, understanding them is an important criteria while doing business
overseas. The movie also shows the difficulties in training people who are exposed to other countries' lifestyle. In the end, the movie also shows the
volatility in the market as the business is moved to China due to the natural calamity that would affect the continuity of the business. Therefore, this
assignments focuses on market entries, entry barriers, challenges, competition, risks etc. which are important aspects of International business.
Discussion
International businesses have emerged in the recent past which are benefitting economies of countries, especially the emerging markets. The

The Impact Of Social Media On Domestic And International...
Industry Overview: Social Media is defined as, "forms of electronic through which users create online communities to share information, ideas, personal
messages, and other content." Today, approximately 800 platforms are used by more than 3 billion active users; of which 45% have a social media
accounts. In spite of numerous mergers and acquisitions, the numbers of sites are expected to increase in the near future, as new technology and
devices present growth opportunities in the domestic and international markets. Growing advertising spending and rising disposable income levels are
expected to benefit the industry. Facebook, Twitter and other platforms have generated increased revenue growth due to increases in mobile advertising.
... Show more content on Helpwriting.net ...
Porter's Five Force Model: Porter's five–force model is an effective analytic method used to identify the strengths and weakness with business model.
The main objective is to find a position in an industry where a company or can compete with or against competitive forces. Porter's Five Forces analyst
chart – Facebook Porter Five ForceIntensity Risk of New EntrantsHigh Competitive Industry RivalryHigh Bargaining Power Of BuyersHigh/Low
Bargaining Power Of SuppliersModerate Threat of SubstitutesHigh Power of ComplimentsLow Risk of New Entrants: The risk of the threat from new
entrants is high. Social media platform is constantly evolving into rapid innovations of mobile technology, new sites and applications. The evolving
mobile landscape will result in newer entrants to the market. With very little government oversight or regulation, no switching cost and tenuous brand
loyalty barrier to entry is low. However, a significant amount of resources is required for startup, thus slightly increasing the barriers to entry.
Competitive Industry Rivalry: Google Plus, SnapChat, and Twitter are among to top competitive rivals of Facebook. They not only compete with
Facebook for market share, but also advertising dollars from companies through targeted marketing. As the domestic competition intensifies, Facebook
also faces pressure from international social networks, such as Ibibo in India, Cyworld in South Korea, Vkontakte in Russia, Mixi in Japan and Renren

Video Games And Its Impact On The Global Media Market
Shaun Howes
SMP Update 5: Outline
A videogame is an electronic device which involves utilizing user interface to create optic feedback. They can be enacted on a multitude of platforms,
such as computers, video gaming systems, and even cell phones. Having spread to all these electronics, playing video games has never been easier.
The International gaming industry was valued at $45 billion in 2007 and $69 billion in 2012. Making it the fastest growing industry in the global
media market.("Video Game Industry.) According to the Entertainment Software Association the United States has the largest video game market in
the world. Over 59% of Americans actively play video games. This accounts to over 160 million people disseminating across many backgrounds,
genders, ages, and socioeconomic classes.(Galarneau) Despite its immense popularity among all people, children account for the largest group in the
market.
Video games are the most popular entertainment media among children in America According to the Entertainment Software Association
(2007)(Mou). In the US, 29% of gamers are under 18, which is approximately 43.5 million kids (Galarneau.) That makes up 90% of all the children
in the country. According to CNN children ages 8 to 16 on average,spend 13 hours a week gaming, and more if the user is a male. (Harding) As shown
videogames have a significant influence on society. Although it has become a social norm and is embedded in the media industry most tend neglect the

Marketing Analysis : Zag Equipment And Software
Kevin Wallace
4–14–2017
MKTG 310
New Product Paper
Dropbox#2
Dropbox #2 new product paper
Zag equipment and software
This new product ZAG that I am marketing is a product they could have many different uses. Many the uses are in the art world and can be used also
in the engineering market. In the art market our art world he can be used to create beautiful works of art with the use of a touch screen computer,
smart phone, tablet and a possible market in the game console market. It can also be used in the engineering field to design and promote the ideas
from their blueprints to real life objects so they can be seen in a different perspective than on paper on a 3–D model. Also, this product will
revolutionize the 3–D printing market ... Show more content on Helpwriting.net ...
Being that the target market would be the younger, tech savvy and a more middle–class group, these groups have grown up in a highly growing and
technologically advanced time in society. Technology like the product ZAG is becoming more of the norm. With this group in the 15 through 35 years
old age group seems to have the mindset or skill set for the use of this product.
For my target market for this product which will be competing with the 3–D printing industry I will be promoting it to a target market of individual's
male and female artists, engineers, and students between the ages of 15 to 35 years old. Most these individuals will be in urban and inner–city
throughout the country. Is based upon the lower to upper middle class pay ranges for the affordability of this product. This product will have many
uses and could have different uses with private or commercial consumers. This product will be targeting everyone from the tween's who relate to the
social media market and the use of apps. Then there's the millennial's or generation Y group who is computer and tech savvy also into conserving and
green products, biodegradable, or environmental friendly materials can be used with this equipment.
For that want to learn and use a tool for carving and creating artwork but do not have the skills to hand

Investigate the Behaviour of Organisations and the Market...
Introduction
In this assignment I will identify the structure of markets within the economy and explain how they deviate from the model of perfect competition. I
will also expand on which market forces dominate the market place, identifying the organisational responses to demand including the adoption of
competitive strategies within the free market. Finally I will explain the role of the competition commission and regulatory bodies.
Market Types
The most important factor within any market is the number of rivals competing for a share of the business. Competition, as described by Stigler, G
(2008) arises whenever two or more parties strive for something that all cannot obtain. Perfect competition is seen as a theoretical ideal and ... Show
more content on Helpwriting.net ...
Market forces
Market forces are primarily concerned with the supply of and demand for goods and services within the free market. The demand for a good can
be influenced by many factors such as price, available substitutes and a person's income. Price can be one of the primary forces when looking at
the demand for a product, it does however have limitations. Demand may not necessarily rise if the price drops below a certain level, people will
automatically assume an inferior product and not purchase it. Similarly if a product that is essential to the consumer is priced higher the demand
may not decrease, petrol is a good example of this. In order for us to predict how much someone is willing to buy at a given price, we must first create
a demand schedule, which can be represented as a demand curve. (Fig 1.)
Fig 1.
It is apparent that as the price of an item increases, the quantity demanded reduces. This is an over simplification as there are many non price factors
affecting demand. The Ceteris paribus clause can best used to describe this method of analysis.
Non price factors affecting demand
Product substitution occurs when the demand for one product affects the demand of another. Although price can influence peoples decision to buy a
substitute, personal taste, brand loyalty and demography can influence decisions often more persuasively than price. People's income can also affect
their purchasing habits, often increasing their

The Impact of Technology on the US Economy: The...
In the last decade, the United States has established itself to be one of the most influential sources of technological development. As a result, United
States' technological development has made a significant contribution to its robust economy. Since the technological development continues to rapidly
grow to the present date, specifically the nanotechnology sector, the United States is pursuing to develop and expand its appropriate institutional
mechanisms and policies to better manage the technological development. Currently, there are debates to whether the free market mechanism or
government intervention and promotion (industrial policy) works to effectively manage technological development. John F. Sargent, specialist in
science and ... Show more content on Helpwriting.net ...
Additionally, advocates of state intervention and promotion (industrial policy) believe that technological development, particularly the nanotechnology
sector, requires a substantial amount of government funding and management because of its complexity and challenges. John F. Sargent, specialist in
science and technology policy, strongly argues that active federal government role is or almost imperative to allow for commercialization of
nanotechnology and further expansion of technological development (Sargent 22). The reason for this is because advocates of state intervention
believe that the private sector is insufficient in funding technological development in which, therefore, may cause a stagnant growth and inefficiency.
As a matter of fact, without government intervention, advocates believe that the United States' nanotechnology development and research would not
have preserved its dominance and high position in the technology business and competition in the first place. Ideally, advocates claim that the influence
of industrial policy and appropriate institutional mechanism has allowed the technological benefits to spread worldwide. Over the last decade, the state
has enacted some pertinent policies that transformed the way technological development, specifically the nanotechnology sector, can benefit our nation.
To start with, the nanotechnology sector would have not advanced too rapidly without

The Canadian Media Market
The rules and regulations of the Canadian media market are currently enforced by the CRTC, an agency whose main concern is preventing one
company from monopolizing the media market. As a part of the enforcing of rules, the CRTC ensures that media companies maintain a minimum of
60% of Canadian content in their programming. The upholding of this law is integral to the continued production of Canadian content; media that
regularly receives a much smaller audience than American–produced shows would certainly be pulled from air without such laws in place. This is a
staple of the Canadian media environment: it has allowed the talent of many Canadians to be recognized by the world, which without the enforcement
of Canadian content laws would not... Show more content on Helpwriting.net ...
Special allowances are given to companies who include French–speaking components in their programming, and even for including international media
that has been translated into French Canadian by a French Canadian. Not only does this increase the job market in Canada, but continues to bring
awareness to the fact that Canada is a dual speaking nation. The Canadian school system has cut French from grades K–6, and have only a grade 9
requirement upon entering high school: thus, the French language is being further lost as each generation passes through schooling. The importance of
the use of French in Canadian history is incredibly tied to its cultural identity, and the removal of the language would certainly alienate a large
population of Canada, notably of course Quebec. Providing allowances for the inclusion of French propagates the language, reminding new generations
who would otherwise miss the opportunity to learn of the French importance in Canada, a large indicator in the differences between Canadian and
American

The Sharing Of Social Media
Introduction With the advent of social media, the sharing economy has become one of the biggest stories of this past decade. The sharing economy
can be defined as the collaborative sharing of resources to be used for consumption, with the 'sharing' of goods and services being exchanged for a
profit. Interest in the sharing economy has surged with the emergence of highly popular peer–to–peer marketplaces like Uber or Airbnb. It provides a
whole new way for individuals to use underused or unused resources to find new profit opportunities. Under–utilized goods can have value based on a
rental price depending on the market. These firms only provide a cloud–based application that is used as a marketplace for people to share their goods
and services. It has become an attractive business model for those looking to make more income with more flexibility. As demonstrated with Uber,
regular consumers are able to use their own vehicles to provide transportation services to others. Airbnb users are able to provide any available
un–utilized space from their own homes to visitors who need a place to say. Furthermore, these platforms allow for regular consumers to also become
the suppliers, depending on their own assets. Because the marginal cost of supplying these goods is little–to–none, these services are often priced at
much lower rates. This makes the sharing economy model very attractive as an alternative to other established business models. However, the sudden
rise of such a

Marketing Analysis : The Jw Anderson Product
(brand positioning)
(timeline)
Product
The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections
annually – two menswear and four womenswear.
(recent collections page on brand book)
(Price ranges per item)
Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and
creating the idea of a shared closet. "It's not gender for me, it's just clothing," Jonathan Anderson said. "I feel that in a modern culture, if it's about
gender then it's a very dated concept." This had been particularly notable in his menswear collections due to society's more typically conservative
attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled
knee–high boots down the runways. This uncompromising approach of avant–garde minimal androgyny is a solid USP and provides a niche within the
ready–to–wear market. According to Anderson in an interview with The Business ofFashion; "I think the brand will always be about androgyny," he
continues. "I love the relationship between men and women – that coupling. Men with men, women with women, women and men, that kind of mixture
of sex and sharing of garments – I think it's normal. It's about wearing clothes that tell a story and an emotion; it's not so much about gender."

How Media Organizations Produce Audiences And Markets
This segment will review variety of literature exploring on how and why media organizations produce audiences and markets. The different types of
audience theories there are will explore this, and how the audience reacts within these theories. There are many various audience theories out there,
however six will be explored.
"The word audience is so much part of our everyday talk that its complexity is often taken for granted." (Ross & Nightingale 2003)
Today, media is surrounding us, whether it is television, films, magazines, games, radio, music, the news, and even billboards and posters, and we don't
even acknowledge it, unless it hits us in the face. Along with this media, comes different audience, and different reactions. The... Show more content on
Helpwriting.net ...
Hall also suggested that the way an audience reacts, is dependant on their cultural backgrounds and how they were brought up, for example, if the mass
media's intended message is fruit is great, it all depends if an individual has been brought up to dislike fruit, etc. the audience is also given more credit,
and it's understood that they mat react in different ways.
Reception theory is the social interaction aspect, and the Two–Step Flow theory is also similar.
"Formulated first in the The People's Choice, the hypothesis suggests that 'ideas often flow from radio and print to the opinion leaders and from them
to the less active sections of the population.'" (Lazarfield and Katz, 1970)
Paul Felix Lazerfiled originally came up with this theory, and then later, Elihu Katz began working with him. The two of them looked at during the
presidential elections, how the votes make up the audience's minds and wrote a book exploring the different factors of it. They speculated how the
mass media connects with people, however this communication is routed through opinion leaders. These people are very media–literate and they link
their understanding to others. The mass media uses comedians as the opinion leaders, as they take real life news, and analyse it in a comical way,
and the mass media probably entrust the comedians more, as they come across less bias and less of an agender, and the public find the news
sometimes so bias, it was almost comical. Two–Step Flow theory is

Product Analysis Theory Of The Airline Industry
Introduction
The product life cycle is the period of time over which an item is developed, brought to market and eventually removed from the market. The cycle is
broken into four stages: introduction, growth, maturity and decline. The idea of the product life cycle is used in marketing to decide when it is
appropriate to advertise, reduce prices, explore new markets or create new packaging. The product life cycle has 4 very clearly defined stages, each
with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products.
Introduction Stage – This stage of the cycle could be the most expensive for a company launching a new product. The size of the market for the
product is ... Show more content on Helpwriting.net ...
They were the first adopters of the CAD when it came into being in the 1960s. It has become critical for them to adopt the latest technologies in order
to avoid getting into complexities of the aircrafts, various governmental and spatial regulatory requirements, long service life, exacting operational
demands and of course the safety regulations and demands. The use of advanced technologies for design, engineering, production, planning, simulation
and all the other aspects of the supply chain, including all the players involved becomes a question of survival for the Aerospace industry players.
With so many players permeating the air space, it also is a question of the survival of the

Bee Cave Case Study
3. New proposed topic: Luxury home market in Texas: the continued growth and real estate projections Approved
Old topic: Bee Cave, TX – why the area is attracting more luxury home buyers in Texas В· Keywords: luxury real estate Austin, Austin luxury home
builders, bee cave luxury real estate, Spanish Oaks Des: Write about audience, demographics and why Bee Cave is attracting many luxury home buyers
Link: http://www.housingwire.com/articles/32519–luxury–home–sales–boom–in–texas H1 Tag: Austin– Bee Cave Luxury Real Estate Market
Continues to Grow At the beginning of the year the Texas Association of Realtors (TAR) released their annual report, which showed luxury real estate
was on the rise in all the major metro markets. ... Show more content on Helpwriting.net ...
5. 10 highlights of living in the Texas Hill Country at Spanish Oaks Approved
В· Keywords: luxury real estate in Austin, Austin luxury real estate, Spanish Oaks, luxury homes in Austin
Link: http://www.city–data.com/forum/texas/1531936–where–live–hill–country.html http://www.austincityliving.com/hill–country–living.php H1 Tag:
10 Highlights of Living in the Texas Hill Country at Spanish Oaks Living in the Hill Country is a dream for many people in Central Texas, and
Spanish Oaks is making it a reality for a select number of buyers. Spanish Oaks is an Austin luxury real estate community that's designed to take
advantage of every aspect of the Hill Country lifestyle. Views, Views, Views
The panoramic Hill Country views at Spanish Oaks are what many people envision when think of luxury real estate in Austin. Nature is Next Door
The natural landscape is woven into the entire community for a beautifully relaxed atmosphere. Homes That Are Inspired by the Surroundings
Even the homes take inspiration from the Hill Country for a harmonious blend of manmade features and Mother Nature.

Netflix : The Australian Market
In late August 2015, Netflix was introduced to the Australian Market. Since its arrival Netflix has grown to have over 2.7 million users, surpassing
Australian rivals Stan by over 2 million users (Roy Morgan, 2015). Netflix is a media streaming company that allows users to stream television shows
and movies on multiple devices in high definition quality. Foxtel is a pay television company allowing users to access television shows, movies and
events unavailable on free to air television. Founded in 1995, Foxtel had a monopoly on the pay television market (Foxtel, 2016). Netflix's emergence
onto the pay–tv market raises questions on how this has affected Foxtel's customer base and profits, especially due to the Netflix's low prices of
$8.99 to $11.99 per month. As figure 1 shows, Netflix has been rapidly increasing in subscribers and Foxtel's subscribers have been declining slowly.
A survey by Canstar Blue Research in 2016 showed that the main influence in consumers beginning to show more interest in Netflix over Foxtel was a
result of value for money, range of content, ease of sign up and overall satisfaction (Sydney Morning Herald, 2016). Consumer expectations have been
changed as a result of Netflix's introduction.
In terms of value for money, Netflix offers packages ranging from $8.99 to $11.99, all containing the same content, just with different accessibility
rights and high definition access (Sydney Morning Herald, 2016). Alternatively, Foxtel offers packages between

Marketing and Heineken
a
Heineken Case Study Questions
Put yourself in the role of the Global VP of Marketing at Heineken. You have different marketing teams evaluating the Heineken's global brand
positioning. Your objective is to recommend to the CEO how you should proceed with your global brand efforts.
1. What are Heineken's strengths and weaknesses? Is Heineken a global brand? Why or why not? What are the characteristics of a global brand? What
competitive and cultural barriers does the Heineken brand face?
A global brand is one which customizes product features and selling techniques to local tastes so that consumers in different locations and under
different socio–cultural constructs (or, in this case, also under different development ... Show more content on Helpwriting.net ...
5. What should be the role of Heineken headquarters regarding the marketing of the brand worldwide? What's the balance of central or local control that
makes the most sense?
There should be some standardization of imagery, consistency of look & feel of media, and of brand feeling/personality in the overall message.
However, there should be local autonomy in customizing slogans, catchy phrases/print materials, promos etc. based on what makes sense to the local
culture and at that phase of their "evolution."
6. What do you recommend to your CEO about standardizing the brand's global image? Do you have enough information? If not, what are you missing
to provide a concrete recommendation?
Contradictory enough, standardization of the brand's global image needs to be accomplished via the localization / customization of the bigger &
broader principal concept/image/feeling/personality. Once established that Heineken stands for ABC (#4 above,) the way to get the message across in
the different markets will differ. Consumers in the Netherlands respond differently to those in Germany, let alone to those in Africa.
However, we're missing key info about each region's "valuation" of beer consumption as compared to other things/activities/likes–dislikes. Other

The Productivity And Flexibility Of The Labor Market
The efficiency and flexibility of the labor market are critical for ensuring that workers are allocated to their most effective. In Dubai hires skilled
foreign workers mostly from South East Asia to fulfill its needs. Labor markets must therefore have the flexibility to shift workers from one economic
activity to another. In today's globalized world, technology is increasingly essential for firms to compete and prosper. The technological readiness
measures the agility with which an economy adopts existing technologies to enhance the productivity of its industries, with specific emphasis on its
capacity to fully leverage information and communication technologies. The size of the market affects productivity since large markets allow firms to
exploit economies of scale. Traditionally, the markets available to firms have been constrained by national borders. In the era ofglobalization,
international markets have become a substitute for domestic markets, especially for small countries. There is no doubt that sophisticated business
practices are conducive to higher efficiency in the production of goods and services. Business sophistication concerns two elements that are intricately
linked. Innovation can emerge from new technological and non–technological knowledge. Non–technological innovations are closely related to the
know–how, skills, and working conditions that are embedded in organizations. Although all the above said characteristics of competitive advantage
sound

Analysis Of Black Gold
After watching the Black Gold film by Nick Francis I realized how hard these third world countries have it and are used and exploited by wealthy
corporation for their own profit while leaving the farmers and producers without any means to survive. Throughout the film at times it was hard to
watch as these corporation grew and profited by the coffee beans produced in Africa, the farmer and families were living in extreme poverty and not
even enough money to feed their own families. Coffee being the second most traded commodity and also referred to as black gold I would think
that they would profit and have improved qualities of life and developing, instead of becoming less developed and not even have the means and
resources to survive(Francis, 2006). Overall after watching this it just goes to show that we live in a messed up world and people are more worried
about business and profits instead of the well being of other and the overall well being of the world.
The price of commercial coffee is controlled by the New York and London exchange markets where they decide the prices of coffee(Francis, 2006).
Most of the buyers and seller that deal in the trading of coffee usually look at the New York market to make their decisions on the prices. Also the
World Trade Organizationis involved in controlling trade of commercial coffee, but these decisions and the way stuff is traded is controlled by
developed nation and small undeveloped countries in Africa have to say or voice in

Government Interventions are Failing
IntroductionAround the world, governments, mostly intervenes in the market in order to accomplish their policy objectives. The government's policy
objectives or goals could be related to economics, ranging from stabilization of prices, export promoting, encourage equal distributions for income and
commodity protection. The examples as per above proves that government intervention is not only limited to economic effects but also influences the
society. There are two (2) types of usual regulated government interventions, which are automatic and discretionary. Automatic can be defined as
intervention which is based on rules and regulations. On the other side, government interventions which are discretionary mostly targets stopping,
suspension or limitation of a certain contract market. An early review of government market interventions shows that discretionary based interventions
usually fails in accomplishing targeted policy objective compared to interventions based on rules as the latter proves to be more successful in a market
economy. At the same time, discretionary interventions give results that are undesired and this could be quite damaging to the government. The
harmfulness in this aspect can be defined as total impact on those involved in either marketing or producing commodities.
Government Intervention in the Markets Some of the reasons which cause government interventions are in order to overcome market failure, to
accomplish an equal distribution

Uber
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Case Analysis–Uber
CONTENT Formal Case Presentation UNIVERSITY Laurentian University COURSE COMM–2036 PROFESSOR Michelle Medina Munro GROUP
#1(Yunbo Bai, Yiwei Fu, Yuxiang Shen, Shuo Yang)
2015–03–16
Background Uber was founded by Travis Kalanick and Garrett Camp in 2009 in San Francisco and the app was released in the following June. The
app allowed users to summon a car to pick up them where they are, and take them to the ... Show more content on Helpwriting.net ...
Especially Didi Kuaidi, they became market leader after merger. The reasons why citizens are far more likely to choose Didi Kuaidi are products
diversities and low price.
PESTE
Political The Chinese government's attitude toward the online chauffeur business was difficult to judge. There is only a common practice of avoiding
chauffeur drivers at spotted checkpoints. Shanghai Committee of Transport was the first authority to take action, which co–sponsored with four major
taxi companies and Didi Kuaidi integrated a mix online taxi–hailing service center used to manage the market, which named Shanghai Taxi Information

Service. Later in March 2015, the Guanzhou Committee of Transport created the government–endorsed chauffeur service platform Ruyue. The drivers
from the platform planned to work mainly rush hours. In addition, the vehicle restriction scheme leads to the increase of using ride–hailing service.
Economic
With the rapid development in online–to–offline (O2O) commerce, the online chauffeur business is playing an important role in people's daily life.
What's more, China's GDP is rising year by year; which makes private car ownership increase shapely as well. Although the increase of private car
ownership may result in the decrease of demand for taxis, it also means the private car available for Uber is more than before.
Social
Due to China's large

The Target Market Recommendations Using A Social Media For...
Our Company
Our company is targeting the according to Marketplace Live, (2015) "workhorse" and according to Marketplace Live, (2015) "travelers" for our
product Reliable Rover and Alienware gamer p. g. , 27, 29. These target market recommendations are using a social media for the benefit of an
according to Marketplace Live, (2015) "easy to use, simple design" which will be able to according to Marketplace Live, (2015) "link PCs with
network, /internet" while processing many bundled applications. According to Marketplace Live, (2015) "Reliable Rover" is the desktop user and
target market of according to Marketplace Live, (2015) "workhorse"p. g. 29. "Travelers on the other hand, uses according to Marketplace Live,
(2015) Alienware Laptops for social media using a according to Marketplace Live, (2015) "portable design" to access social networking sites p. g.
30. The workplace although the benefit is a according to Marketplace Live, (2015) "smart backup systems", there is according to Marketplace Live,
(2015) "many bundled applications" used additionally on according to Anderson, (2013) "smart phones"p. g. 3. To support according to Marketplace
Live, (2015) "local sales and support" in the leading edge trends production using according to Anderson, (2013)'technology' for Mobil Solutions
International in the Marketplace Live, (2015) 'test market'p. g .30,3, 28. For traditional marketing and advertising marketplace live, 2015. Design Ad
Alienware gamer. There is a

Grand Strategy Essay
Some of the strategies, formulated (recommended) in the previous tool (tool 14), were formed by combining two or more similar strategies (they
required similar process/actions or they had similar or complementary outcomes). These strategies will have multiple, complex, and a different degree
of impacts on product, market, and organization. Hence, in some cases, the same strategy may fall under two or more grand strategies. This is natural
and a sign of a good strategy in a sense that a defensive strategy also works as an offensive strategy or a reactive strategy will do the job of a proactive
strategy when/where a change in market or competitive environment (industry structure) requires the company to change the degree of aggressiveness.
Exhibit 31
Classification of Strategies into Grand Strategies Final List of Consolidated StrategiesGrand Strategies
1 Extend business in new territories in emerging markets like China, India, and Turkey; and European markets such as Germany, the U.K., Italy, and
France through acquisitions (or internal development)/Acquire efficient transportation service providers in markets with high growth–high share
(Star).Market Development (E)/
Direct Investment (A)
2 FOCUS MARKETING EFFORTS ON GAINING A LARGER SHARE IN RETAIL E
–COMMERCE SEGMENT BY PROVIDING A LOW COST
OPTION OF SHIPPING FOR PRICE SENSITIVE CUSTOMERS, UTILIZING CURRENT DISTRIBUTION NETWORK (Key
Strategy)Concentration (E)
3Increase market share in 'Supply Chain and Freight'

Fyffes Strategy
Strategic Management– Second Assessment
Mr Paul Goodwin
20 March 2012
Completed by:
Lara Ciora
David Hegarty
Alan Kenny
Daniel O'Byrne
Michael Ryan
Jingbo Wang
Lili Zhu
The company's overall Strategy
Fyffes follows a low cost strategy, but what does a low cost strategy mean for Fyffes?
The market size for tropical fruit is really large, bananas being the fifth most important agricultural commodity in world trade after cereals, sugar,
coffee and cocoa. Six countries (India, Brazil, Ecuador, Philippines, China and Indonesia) account for 55% of total world production. Bananas and
pineapples are common fruits, on average 10 kg of bananas are consumed by each of the 350 million EU citizens; therefore it is not really ... Show more
content on Helpwriting.net ...
Fyffes procures its products worldwide and is one of the leading distributors of southern hemisphere fresh produce in Europe, in particular fresh
produce sourced from South Africa and South America. The most common themes arising from the top managers so far involved the need to foster
relationships among the SBUs and work with each other to reduce costs (Geoff Percival, 2012). It is critical for the relationship between the suppliers
(Other region markets) and the distributors (UK, Ireland and EU). The four SBUs work together for the fresh fruits supplying and selling, the company
launched its worldoffruit.com web site and subsidiary, offering Internet–based business–to–business fruits and vegetables sourcing and information

supporting the company's operations are its network of 100 storage, distribution, ripening, and other facilities, a fleet of 17 company–owned or leased
temperature–controlled ships, and its own land–based transportation fleet, it can share and reduce the transport cost. The synergy management of the
four SBUs also helps Fyffes add more value to the supply chain and make the delivery more efficient. Organic (UK and Ireland, EU and Other)
The current situation for Fyffes is that it finds it difficult to grow market share. It has two large cash cows in its UK and Ireland businesses and they
are more likely to create diseconomies of scale. On the other hand, Fyffes will find it difficult to gain in any mature

The Stock Market Movements And The Social Media
The stock market movements are complex and difficult to predict with certainty. Strategies tend to work for a while before they fail terribly.
Mathematical and statistical formulae don't hold for long. This is mainly because some of the factors influencing the demand/supply of a stock cannot
be quantified and may be poison distributed. Historical patterns are broken every now and then while fundamental data bears different effects on
stocks at different times of an economic cycle. However, there appears to be a correlation between the stock market movements and the atmosphere in
the social media. This is yet to be tested in this study, even though there are numerous studies concerning this topic. However, through the AP's Twitter
account, ... Show more content on Helpwriting.net ...
This must be relevant data that is cost effective to help us answer the research questions stated in the introductory part.
We are going to collect sample data and test it for conclusions. The main data collection methods will be secondary data from online sources and
through questionnaires.
Our focus on secondary data will be on social media sources that are reliable and trustworthy. The sources should have a profile for influencing stock
markets with their information. As for the social media, we shall select three major ones. These are Facebook, Twitter, and YouTube.
We will use 6 days' data; 3 of which are prices prior to the news on social media and three days after the news. We shall focus on the average price
movement, the standard deviation, and the volume traded in the six days.
In this method, we shall adapt these assumptions:
1.The particular social media news are those influencing the stock market only.
2.The data gathered from secondary sources is accurate and relevant for our research.
3.Data collected from questionnaires are accurate and true.
4.Majority of fundamental traders influence the market most. That is, technical traders have little or no effect on stock prices.
The statistics will then be studied using Microsoft Excel to get averages, pie charts, and standard deviations.
ANALYSIS AND PRESENTATION OF FINDINGS
After comprehensive data

Foreign Brands ' Faithful Oem Partners
Long known as foreign brands' faithful OEM partners, Chinese companies have been providing quality consumer electronic products for brands such as
Apple and Hewlett& Packard, and remained anonymous as the symbolic "Made in China" in the fine print. After twenty years of development,
experienced Chinese manufacturers started to look into the consumer electronics market both domestically and abroad.
Even Chinese brands have made significant progress in increasing market share in the consumer electronics market globally, product differentiation still
remains as one of the biggest challenges facing Chinese brands as the market has become fiercely competitive. Take the smartphone sector for instance,
most of the "innovative feature" claims ... Show more content on Helpwriting.net ...
Compared to ZTE's affordable–smartphones–for–everyone's approach, Nubia stays in the mid price range and initially focuses on European, Latin
American, and Indian markets. Nubia's smartphone models emphasize on camera functionality and rich creative features. Targeting at young visual
artists, photographers, and hipsters, Nubia is dedicated to showcase the powerful "pro" camera features in its overseas marketing campaigns. Nubia
established a distinctive market position for its smartphones which is to provide a "DSLR camera experience" to those aspiring young artists.
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ћђ е…·дЅ“е“Ѓз‰ЊжЎ€
дѕ‹ е»єи®®
Despite of the booming smart device market, more Chinese software developers began to target western markets. Compared to consumer products,
information technology products such as mobile apps can be distributed across the borders virtually and no brick–and–mortar warehouse is needed at
all. Chinese IT companies, especially many startups, sometimes prefer to target foreign market first because of better market structure, intellectual
property protection, and mature consumers. Compared to China and its more than 200 mobile app stores, Europe and the U.S. have fewer number of,
but more structured and regulated mobile application market places. In addition, western consumers are in general more willing to pay for software
and apps as they install which could provide a more stable source of cash flow.
Focus on one thing

Advantages And Disadvantages Of Traditional Market
First of all, what the first thing that appears in your mind if I say about traditional market? Maybe about 70% of people in this class will imagine the
place that hot, dirty, tarnish, and stink. Although, the meaning of market is not only the meeting place for sellers and buyers, but also interaction
among the people. And the fact is the traditional market is not the 'instagramable' place for taking a picture and upload to social media, right? But, do
you know that economic activity in traditional market is more active and diverse. Why can I speak like this? You can compare with modern market or
supermarket. For examples, a week ago, I went to supermarket. I found the things by myself, I took the things, and I paid in cashier. When I saw... Show
more content on Helpwriting.net ...
4)Pasar Pagi could be the worth choice for visitors who like delicious traditional snacks.
5)Consumers didn't need to wear fashionable dress. Pasar Pagi and other traditional market was not the place to show off. Everything has their own
advantages and disadvantages, and it also for Pasar Pagi. Pasar Pagi has disadvantages, like :
1)The location was dirty and disorganized, so consumers didn't feel comfortable.
2)Many products that sold by unscrupulous traders who were not responsible for the use of chemicals.
3)Ways and forms of packaging were not nice for looking and increasingly poorly made consumers became lazy for buying.
4)The level of quality of its products was not clear.
5)Pasar Pagi and tradisional market had shorter opening hours. After I knew much information about Pasar Pagi, I asked to my parents about crowd
in many years ago and now. And they told me that situation at Pasar Pagi in many years ago was not too crowded like now. I thought the quantity of
people in Samarinda was increasing day by day. Although, many supermarkets and mall were built in Samarinda, but most people still like shop at
traditional

Industry Analysis For Kraft Heinz Crystal Light Essay
Industry Analysis for Kraft Heinz Crystal Light
By: Jenna Senn, Carly Schlager, Ellie Fiskio, Kevin Rosser, and Colin Barsella
Table of Contents
Company and Brand History......................................................................3
Segmentation, Targeting, and Positioning...................................................... 4
SWOT Analysis.....................................................................................6
Environmental Scanning/Market Summary
Consumer and Social Factors..............................................................9
Economic Factors...........................................................................10
Technological Factors......................................................................11
Competition....................................................................................11
Other Factors...............................................................................11
V. Works Cited................................................................................................12
Company And Brand History of Kraft Heinz/Crystal Light
Crystal Light is a brand of flavored powdered drink mix. It is a low–calorie beverage mix that is used to change the flavor of the water. It is sweetened
with a combination of aspartame, acesulfame potassium, sucralose, and or sugar. Crystal Light is a brand within the Kraft Heinz company. Crystal
Light was originally launched in 2004 with their single–serve "On the Go" packets. They were for flavoring one beverage and taking it wherever you
wanted to go. Eventually, in 2009, it was redesigned and became available in multi–serve packages, for flavoring larger drinks. Then, in 2010, Kraft
came out with a new design for Crystal Light called Pure Fitness. It is a naturally sweetened low–calorie fitness drink mix sweetened with sugar and
Truvia, and is currently

Ict And Its Impact On America 's High Tech Societies
For companies to stay competitive and fiscally positive in the continually changing and diverse global markets, they must embrace and understand the
importance of information communication technology or ICT. Any business that has to deal with consumers knows how vital the communication
process is. Many consumers have dealt with a company that has poor telephone customer support and know how frustrating that can become. ICT can
help by opening up other communication paths for the consumer, directly linking them to the business. One of the first things a company should
understand about ICT is the strategic relevance and how important it can be for success in today's high tech societies. ICT also enables companies to
stay current with the high tech generation and the demands of the instant communications culture. Furthermore, ICT helps businesses create an
opportunity to enter into new markets and continue expanding into existing market places. Businesses need to understand the strategic relevance and
importance of ICT, and how it relates to success in today's high tech societies. ICT's impact is vast and can touch many aspects within an organization;
things like reducing cost, improving processes, boosting innovation, increasing productivity, and opening additional channels for communication are a
few of the ways ITC can shape an organizations success. A recent online survey of executives showed that 79% of executives rate the strategic
importance of ICT for their

Social Media And Its Impact On The Stock Market
Over the past five weeks, I've been following, tracking and studying five stocks in–particular and seeing how they have progressed over these past
couple of weeks in the stock market. The stocks that I have chosen are Facebook, Amazon, General Motors, McDonald's and Apple. The reason why I
have chosen these companies are because they are the most successful companies not only in there designated field of business but in the world. These
companies are constantly mentioned as the top companies in multiple business magazines such as Forbes, Bloomberg Businessweek, etc. I also plan on
learning more about these companies and how they do in the stock market and how price fluctuating can cause stock prices and shares to affect the
stock market. ... Show more content on Helpwriting.net ...
In the first week, the stock maintained its stability through the first 4 days but ended up taking a small dip on the last day of the week, which
dropped the stock price from $118.69 to $116.40. In the second week, the stock dropped when the market opened back up then stabilized for the
rest of the week. The stock price went from $116.40 to $112.88. In the third week, the stock increased considerably from the previous week when
the market opened back up and was stable. The price was stable throughout the week until the last day of the week when the price of the stock
ended up fallen. The stock price went from $112.88 to $112.40. In the fourth week, the stock market opened back up. The price of the stock had
went down but increased dramatically and ended up rising back to its original price. The stock price went from $112.40 to $114.16. In the fifth week,
the stock increased considerably. When the market opened back up, the stock price was slow and steady on the first day and then started increased
throughout the rest of the week almost reaching back to the purchasing price. The stock price went from $114.16 to $117.20.
Amazon is the largest internet–based retailer in the world. This American electronic commerce and cloud computing company. Amazon stock logged a
massive gain of 118%, last year in the stock market. Amazon was able to post more than $100 billion in sales last year. The fact is that the company
has major competitive

Case Study On Parker Company
The Case Study titled " "discusses in detail about the problems that the Company – Luxor Writing Instruments Private Limited has been facing
specifically with regard to the customers and retailers which in turn are hampering the sales of the Parker brand of the Company. This study is
carried out depending on the various data which are obtained mainly from primary sources (direct interview with retailers) and the secondary sources
(the website of the company, books, and print media). To complete my study, I had visited various retailers in the different markets which are located
in the Central Delhi area for better understanding of their grievances and to identify the gaps in sales and marketing process.
The data gathered through this study will help to extract information regarding consumer tastes and preferences and the various issues faced by the
retailers which would eventually help the Company to ... Show more content on Helpwriting.net ...
Ltd. The main objective of this study was to discover the various methods/ means for increasing the productivity and coverage by the TSI (Territorial
Sales In charge) in the area of Central Delhi. This was done so that the retailer satisfaction is obtained which in turn would bring customer satisfaction
and loyalty. This study was basically conducted for increasing the sales of Parker brand and to know the problems that are being faced in each area.
This study was an attempt to know various issues which were being faced by the retailers keeping a stock of the Parker brand in the various markets
of Central Delhi area. This would help to dig out information regarding consumer tastes and preferences and the various issues faced by the retailers
which would ultimately help the Company to resolve the issues and problems faced by the retailers in the Central Delhi area so that the Company can
develop such plans and strategies that will enable them to increase the sales in the particular

The Effects of Media on Food Market
Dieting, in the past few decades, has become a significant part of American culture today. This includes fad dieting, regular utilization of diet products
such as Slimfast, and even metabolism altering pills. Ironically, in addition to this aspect of popular American culture today, there is also an obesity
epidemic. In reaction to these problems presented, unfortunately, there is also a tremendously skewed ideal body image for those influenced by
societal standards. Dieting products ("diet" labeled) only encourage a skewed body image. How does mass production and marketing of diet products
influence healthy eating in the United States today? The answer lies within the media codes we accept as reality within marketing and... Show more
content on Helpwriting.net ...
This applies the fat components as well. Supplementation in this case is problematic because neither sugar nor sodium in excess are beneficial to an
individual's health. Sodium, in particular, has some health benefits because it maintains fluidity balance, transition of nerve impulses, and takes part
in muscle reaction. In excess, however, it is detrimental to blood volume because of its quality to absorb water, which then makes the heart work
harder thus increasing blood pressure (Mayo Clinic Staff). This problem presented in society today, in regards to the food industry, is a huge process
in which we are seeing today as a vicious circle. The enriching processing, a process uneducated consumers assume as healthy, is ultimately a factory's
means of breaking down, taking out components, dehydrating, disinfecting, and even radiating food that was, at one time, nutritious. This process
makes it cheaper for producers to manufacture foods. For example, specifically looking into meat, the profit ratio per packaged product verses the
"refined" grain fed to the animal is outstanding! This process makes meat a lot less nutrition than Americans tend to assume. The lack of nutrition in the
foods we, as consumers, purchase create deficiencies, which in turn cause major societal problems mentally and physically. The mental and physical
problems inevitably create the need for western medicine, which then oftentimes creates the need for even

Porter 's Theory Of Porters Five Forces
Five Forces Introduction Michael Porter developed a highly useful tool for managers called Porters Five Forces (Rothaermel, 2015). The main focus
of Porters Five Forces is to help managers understand their firm's position and how to help them find a competitive advantage (Rothaermel, 2015).
The Five Forces consist of, threat of entry, power of suppliers, power of buyers, threat of substitutes, and rivalry among existing firms. I am going to
break down Porters Five Forces on my upcoming new business, The Stable Market, LLC. The Stable Market is a business that I started working on in
October 2015. We have been working closely with a local web design company to get this website put together and operating properly. We are
expecting to launch this new business sometime this fall. I have poured my heart and soul into this business and plan to continue to do so as the
launch date is quickly approaching. I have been keeping a close eye on our competition and studying the market over the past year. I have been an
equestrian for twenty years of my life so I have a lot of background information on how this world works. We have done a great deal of networking
locally and are ready to bring this business to life. Threat of New Entrants First we will take a look at The Stable Markets threat of entry. The treat of
entry describes the potential risk for other firms to enter the marketspace. New entrants are a threat because it will take away profits from the existing

Company Details : Shop For Latest And Trendy Clothes Essay
Company details: shop for latest and trendy clothes you can buy online or visit our store placed in very busy area in fountain gate shopping center
in Narre warren eastern suburb. We are one of the best and reliable online supplier and have best stores in the area, all our employees are qualified
and our custom dress are designed by our professional fashion designer, we are looking ahead of increasing our business with overseas country,
we will put efforts to have business with England, Canada, new Zealand. Do your loved ones always urge you to begin a business to offer your
high quality adornments or garments? You 've obviously got ability so now it 's a great opportunity to get ready for your business. A marketable
strategy will help you detail the structure of your business, who your optimal clients are and how you plan to profit. To help you begin we 've made
a case strategy for success for a business in the style and attire industry, The style and retail industry has a tendency to be excessively youth centered.
Be that as it may, by firmly taking after generational design patterns and in addition our own clients ' acquiring inclinations, we will tailor our stock to
meet the particular needs of our customers. We will exclusively concentrate on the our styles, hues and fits to compliment the woman Baby Boomer
/Meeting the requirements of her figure will be our claim to fame.After you settle on a choice about which wholesales market you will purchase the
garments, you ought

Expanding Social Media Into the Chinese Market Essay
Twitter is expanding its social media business into China. This report seeks to describe the potential problems of this expansion by analyzing Google,
Yahoo!, and Microsoft's mistakes after attempting to enter the Chinese market in 2006.
According to Amnesty International (AI), an international human rights organization, the Chinese government has been violating the "fundamental
human rights" of its citizens, and Google, Yahoo!, and Microsoft have been "complicit." AI defines these human rights as being inalienable for all
human beings. By this definition, AI believes that Chinese citizens have rights that cannot be infringed upon by the Chinese government. In addition,
AI argues that a company can be accused of being "complicit" if it: ... Show more content on Helpwriting.net ...
This censorship is a product of the Chinese government's goal to control the flow of all content and information over the Internet, especially
information that the government believes to be critical and damaging to the nation. AI accuses these companies of succumbing to the lure of an
untapped, lucrative market and consequently, failing to uphold the fundamental human rights. In particular:
At the government's request, Google had launched a censored version of its world–renowned search engine in China.
Yahoo! had provided private information about its users to the Chinese government. The government used this information to convict a citizen who had
peacefully exercised his right to free expression.
Microsoft had shut down a blog at the request of the Chinese government.
Google's CEO has argued that the "democratization" of the Internet empowers individuals to be more critical of governments and politicians. As a
company, it has decided to uphold fundamental human rights.
Yet, despite its motto, "Don't be evil," which insists on holding itself to be morally conscious, Google released Google.cn for Chinese users in
January 2006. Google created this censored version of its popular search engine "in response to local laws and regulations," even though its own
policies state that it does not and will not censor search results.
In response to the criticism the

Apple Life Cycle
Apple's I–Phone is a creative product that has a constant product life cycle. Each new phone that Apple produces goes through the same process. The
simple lifecycle of which I will discuss a small scope of within this essay relating to social factors is, introduction, growth and maturity and then
decline. Social Factors that revolve around the life cycle of the I–Phone are those such as trends, social media, social reputation and the competition
around you. As the I–Phone is a technological advancement in itself technology will be a main focus through the entire argument. The social factors
that tie in to the lifecycle of the I–Phone relate or tie in to the technological advancements of the product. I will discuss how the product is received
and mass–produced to the point where there is no longer a market and the lifecycle ends. Marketing of a creative product is a mammoth part of the
introduction of said product. Social media is a social factor that can be accounted for, for a substantial chunk of todays marketing of creative products.
In relation to the I–Phone, large hype is made through streams such as Facebook, Twitter and Instagram. When Apple is due to, or has released their
creative products many videos, stories and photos will be shared relating to this new product. "This phenomenon is causing business to embrace the
web platform and it's strengths allowing them to reach global audiences." (Graham, 2005) According to a study done by Pew Research Centre, 74% of

Pros And Cons For Knits Away
Globalisation Pros & Cons:
Globalisation is the shift toward a more integrated and interdependent world economy. The globalization of markets refers to the merging of historically
distinct and separate national markets into one huge global marketplace. Businesses now a days do not view their domestic market as there only option
but the world is there market. Two factors that contribute to the globalisation growth are falling trade barriers and technological change in
communications, information processing and transportation. Although at a glance, more customers for Knits Away may sound very appealing but as
with everything, globalization has its pros and its cons. I will now mention a few. As a consultant, I advise Knits Away to consider all sides of
globalization and the impact it may have on them before deciding to open their product to new markets.
Pros of globalization for Knits Away:
Wider pool of potential customers; as Ireland is a small country, staying in just this market would not give any great opportunities for such specialized
... Show more content on Helpwriting.net ...
From analysing Knit's Away current position, I have suggested some steps for them to follow in order to start the process of selling their products
outside the Irish market.To start off, Knits Away should be aware of the recognition there brand has have already achieved and see how they can use
this to their advantage in order to enter new markets. The fact their jewellery has been recognised by European designers and have been featured in
European fashion magazines such as UK Elle and UK/Italian Vogue. I advise them to build even more brand awareness by continuing their
relationships with the European designers and magazines. This is huge for a small Irish business so it will really boost them. Therefore the first step in
the globalisation of Knit's away in my opinion is to enter the European market

Questions On Market And Product Development
Assessment Weetbix 2
2.1
Market Development
Pros:
–
Cons:
Market Penetration
Pros:
Cons:
Product Development
Pros:
–You can seek to customer wants and needs as they always will change, this will make your strategy driven by customers which will give a
competitive edge over others.
Cons:
–It will costly to make a new items or products for every people's needs and try to satisfy them
Overall
Study of the Ansoff models informs that there is two key methods to gain more income, for the growth of the market and evolution of the product. By
having a glance at the SWOT that was conducted in the first assessment, it is evident that it will come into view to have a chance to develop and
grow into the overseas market, such as Asia, however it could be expensive and have a high risk involved.
пЃ¶By having different ethnic and culture contrasts a method which is substantial also costly to investigate and analyse what will have to end up doing
to start recently developed and newly discovered flavours.
пЃ¶In NZ, if they market their products well and successfully, doesn't mean that it will have the equivalent outcome in overseas markets.

Core
Core strategy is to generate a product that is new for weetbix and develop something different. Nowadays generally consumers look for things that are
fresh and new. Weetbix current products are now having less sales to generic alternative replacements. They should give those alternative options.
Weetbix should have a new

Prince Sports Case Study Essay
Dominique BoivinMarketing Principles 2 March 2013 MO2A3
Prince Sports Case Study
Prince Sports has managed to remain in their field, but the task was not easy. They have been in business for over forty years and have continued to
evolve to fit the needs of the consumers while also managing to expand their products. In doing so, they have needed to keep their company ahead of
trends that have occurred in the market. So far, they have managed to do so, but with the continuously changing market and economy, Prince Sports
needs to constantly be performing research on how to stay ahead. They also have to take in to consideration how these changes are going to affect the
products and customers they ... Show more content on Helpwriting.net ...
The same can be said for trends and products. They have witnessed what a mistake it is to ignore their past progress and simply focus on what is
next. While it is important to spend a great deal of time working towards advancement, especially in a market that is rising. However, it is very
difficult to ignore what brought about all of these changes and what has been working (Kerin, Hartley & Rudelius, 2013).
Another challenge that they may face includes economic changes. Since, Prince Sports markets their product internationally, they need to pay attention
to the economies of all the countries they distribute to. Significant changes in an economy can greatly change their customer base and needs resulting
in new marketing tactics having to be put in place (Benoit & Gleason, 2012).
Prince Sports can stay ahead of the changes they possibly face if they keep in mind when Linda Glassel said "It's learning, it's studying, it's talking to
people who understand where the market is going" (Pg. 241). In order to stay ahead and take on any challenges that come their way, they need to
employ research methods that can help them solve their problems and come up with new ideas for marketing their products. Besides using the
Five–Step marketing approach, there are specific aspects they should pay close attention to. As a part of step three, they need to collect data, both
primary and

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