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PLACES MAKE US
Christina Wodtke @cwodtke
A LOVELY STORY

the house
shelters
daydreaming,
the house
protects the
dreamer,
the house
allows one
to dream in
peace.”
―...
CLOSE YOUR EYES
REMEMBER YOUR FIRST HOUSE
WHAT DO YOU REMEMBER?
My first house in Iowa City was scheduled to be torn
down to be replaced by apartments. We lived month to
month, not knowi...
Internet as New Third Place?

“All great societies provide informal meeting
places, like the Forum in ancient Rome or a
co...
B=f(P,E)
Behavior is a function of a Person
and his Environment

Lewin’s Equation
205 Structure Follows
Social Spaces
Conflict

No building ever feels right to the
people in it unless the physical
spaces ...
The wide stairs make room for socialization,
without impeding travel.
This is a natural gathering spot.
Flamingo Hotel in ...
A BRIEF HISTORY OF
ARCHITECTURE
Cave
Hut
Stone Age City
VITRUVIUS
firmitas, utilitas, venustas : : durability, convenience, beauty
Durability

“Durability will be assured when foundations are carried
down to the solid ground and materials wisely and
lib...
Frank Lloyd Wright’s Imperial Hotel, Japan, survived an earthquake
I’m searching for “my
architect, not “movies,
directors, actors”

Technical Earthquakes
Social Earthquakes
If people post jobs in
discussion areas, any
user can move them to
job board

If people use
connection
...
Convenience
“When the arrangement of the apartments is
faultless and presents no hindrance to
use, and when each class of ...
Google’s important
and unread makes it
much more convenient
for me to keep up

Medium keeps
core tools close
while I work
Is that all there is?
“Early in life I had to choose between honest
arrogance and hypocritical humility. I chose honest
arrogance and have seen ...
Bilbao did not leak.
I was so proud.
I call it the "Then
What?" Okay, you
solved all the problems,
you did all the stuff, you
made nice, you loved
your clients...
Beauty (delight)

“when the appearance of the work is pleasing and in good taste,
and when its members are in due proporti...
“Less is more.”
~ Mies
SEAGRAM BUILDING (Philip
Johnson did interiors, 1957)
This logical and elegant 38story skyscraper (525' H)
has alternating...
“Less is a bore.”
~ Venturi
Is this
Beautiful?
Do we dictate
what is
beautiful by
constraining
user choice?
Or support
passionate use
that may not
meet our
aesthetic
standards?
Beautiful

Durable

Convenient
Lessons from Architects

INNOVATION
Space
Identity

Social
Space
Activity

Relationships

Distribution (Viral)
Humans don’t like empty spaces. Create starter objects – newsfeeds can be good.
Site

Site
Julia Morgan
First Bay Tradition
• Natural material
from site
• Traditional Craft
• Integrate in
surrounds by Julia Morgan...
Site=Context

Facebook- Personal

On the internet, site=context.
Facebook is about being
personal, playful, and selfagrand...
Site=Context

Linkedin is about being
professional, serious,
representational and
promotional
Facebook- Personal
LinkedIN
...
Servant and Served Spaces
‘I do not like ducts; I do not like pipes. I hate
them really thoroughly, but because I hate
the...
Services (settings,
in this case) are
separated from
served)
Services
intergraded with
served is easier to
comprehend and
use
Centre Pompidou was designed with services
revealed rather than hidden
Services (the
statistics usually
only accessed by
employees] are
made visiable
Views

Hey, it’s
the Arc de
Triomphe!
Views into
people’s
lives
Views into the
service before
you sign up
Speed

5 mph

25mph

60mph
Speed

60mph

25mph

5 mph
Movement
Structure
“And if you think of Brick, for instance,
and you say to Brick,
"What do you want Brick?"
And Brick says to you
...
This is a tall page
Flipboard
moves in
a variety
of
directions
Even if you use the
“wrong” gesture,
Flipboard reacts correctly.
Gehry has been inspired recently by fish. What would a
website be if it was a fish? Sound silly?
His masterwork in Bilbao is the result of his chasing fish.
It’s a school of abstract fish.
Emotion of spaces

POETICS
What do you associate with a nest?
What feelings? What memories?
It nests at the end of a tunnel bored by
itself in a bank. There,
six or eight white and translucent eggs are
laid, on fis...
The “last homely house” plays with our
feelings of home and loss and preciousness
DOES THE INTERNET HAVE A
HEARTLAND?
Personality

POETICS FOR PLACES ONLINE

73
WHAT DO YOU THINK ABOUT
WHEN YOU THINK OF PAINTING?
HereControl, power,poetics of power, of mastery
Poetics: is the precision
75
But here are the poetics of sketching: playful,
lose and simple
76
Values:

Lightweight, easy, sketchy, imprecise
But the mixer comes from the poetics of
polished and power. It breaks the mood.
WHAT DO YOU THINK OF WHEN
YOU THINK OF WRITING?
Word is about power, control, precision
79
OmmWriter
Beauty, peace, zen

OmmWriter plays soft chimes, setting a mood
of “the artist’s way”
80
Iawriter’s poetics invokes Hemmingway and
Wolfe.
Serious, typewritten, the labor of words
81
WHAT DO YOU THINK OF WHEN
YOU THINK OF SOCIAL?
What is twitter?
Cocktail party!
What is facebook?
The parlor, where one “entertains.”
What is Linkedin?
The Office (Hi Bob!)
KNOW YOUR PRINCIPLES
KNOW YOUR MEDIUM
KNOW YOUR POETICS
BE TRUE
PLACES MAKE US
MAKE GOOD PLACES

@cwodtke

cwodtke.com

eleganthack.com
Places Make Us
Places Make Us
Places Make Us
Places Make Us
Places Make Us
Places Make Us
Places Make Us
Places Make Us
Places Make Us
Places Make Us
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Places Make Us

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How our physical and digital environments change how we behave and even who we are.
An examination of how architecture and

Published in: Design, Technology, Business

Places Make Us

  1. 1. PLACES MAKE US Christina Wodtke @cwodtke
  2. 2. A LOVELY STORY the house shelters daydreaming, the house protects the dreamer, the house allows one to dream in peace.” ― Gaston Bachelard, The Poetics of Space
  3. 3. CLOSE YOUR EYES REMEMBER YOUR FIRST HOUSE WHAT DO YOU REMEMBER?
  4. 4. My first house in Iowa City was scheduled to be torn down to be replaced by apartments. We lived month to month, not knowing when we’d move out. I learned that many of the most precious things in life aren’t forever. I’ve never loved a house so much.
  5. 5. Internet as New Third Place? “All great societies provide informal meeting places, like the Forum in ancient Rome or a contemporary English pub. But since World War II, America has ceased doing so. The neighborhood tavern hasn't followed the middle class out to the suburbs...” -- Ray Oldenburg
  6. 6. B=f(P,E) Behavior is a function of a Person and his Environment Lewin’s Equation
  7. 7. 205 Structure Follows Social Spaces Conflict No building ever feels right to the people in it unless the physical spaces (defined by columns, walls, and ceilings) are congruent with the social spaces (defined by activities and human groups). Resolution A first principle of construction; on no account allow the engineering to dictate the building's form. Place the load bearing elements- the columns and the walls and floors- according to the social spaces of the building; never modify the social spaces to conform to the engineering structure of the building.
  8. 8. The wide stairs make room for socialization, without impeding travel. This is a natural gathering spot. Flamingo Hotel in Vegas taken by Erin Malone at the IA Summit
  9. 9. A BRIEF HISTORY OF ARCHITECTURE
  10. 10. Cave
  11. 11. Hut
  12. 12. Stone Age City
  13. 13. VITRUVIUS firmitas, utilitas, venustas : : durability, convenience, beauty
  14. 14. Durability “Durability will be assured when foundations are carried down to the solid ground and materials wisely and liberally selected” Vitruvius
  15. 15. Frank Lloyd Wright’s Imperial Hotel, Japan, survived an earthquake
  16. 16. I’m searching for “my architect, not “movies, directors, actors” Technical Earthquakes
  17. 17. Social Earthquakes If people post jobs in discussion areas, any user can move them to job board If people use connection invites to spam/market, they can be reported.
  18. 18. Convenience “When the arrangement of the apartments is faultless and presents no hindrance to use, and when each class of building is assigned to its suitable and appropriate exposure” Vitruvius Sound familiar? We’re talking usability!
  19. 19. Google’s important and unread makes it much more convenient for me to keep up Medium keeps core tools close while I work
  20. 20. Is that all there is?
  21. 21. “Early in life I had to choose between honest arrogance and hypocritical humility. I chose honest arrogance and have seen no occasion to change.” Frank Lloyd Wright
  22. 22. Bilbao did not leak. I was so proud.
  23. 23. I call it the "Then What?" Okay, you solved all the problems, you did all the stuff, you made nice, you loved your clients, you loved the materials, you loved the city, you're a good guy, you're a good person... and then what? What do you bring to it? See his great TED talk at http://www.ted.com/talks/frank_gehry_asks_then_what.html
  24. 24. Beauty (delight) “when the appearance of the work is pleasing and in good taste, and when its members are in due proportion according to correct principles of symmetry.” Vitrvius
  25. 25. “Less is more.” ~ Mies
  26. 26. SEAGRAM BUILDING (Philip Johnson did interiors, 1957) This logical and elegant 38story skyscraper (525' H) has alternating horizontal bands of bronze plating and bronze-tinted glass and decorative bronze Ibeams which emphasize its verticality. Placed to the rear of its site and set back from Park Avenue, it incorporates a large plaza in the front as part of the design--thus avoiding the need for set-backs. It uses granite pillars at the base and has a two-story glass-enclosed lobby. Seagram Building New York City 1957 Is this Beautiful?
  27. 27. “Less is a bore.” ~ Venturi
  28. 28. Is this Beautiful?
  29. 29. Do we dictate what is beautiful by constraining user choice?
  30. 30. Or support passionate use that may not meet our aesthetic standards?
  31. 31. Beautiful Durable Convenient
  32. 32. Lessons from Architects INNOVATION
  33. 33. Space
  34. 34. Identity Social Space Activity Relationships Distribution (Viral)
  35. 35. Humans don’t like empty spaces. Create starter objects – newsfeeds can be good.
  36. 36. Site Site
  37. 37. Julia Morgan First Bay Tradition • Natural material from site • Traditional Craft • Integrate in surrounds by Julia Morgan Asilomar, built Each building a in •the dunes of Pacific Grove unique workall found on-site, of with materials art seems to have grown out of the land it inhabits.
  38. 38. Site=Context Facebook- Personal On the internet, site=context. Facebook is about being personal, playful, and selfagrandizingLinkedIN - Professional
  39. 39. Site=Context Linkedin is about being professional, serious, representational and promotional Facebook- Personal LinkedIN It grows out of the- Professional resume.
  40. 40. Servant and Served Spaces ‘I do not like ducts; I do not like pipes. I hate them really thoroughly, but because I hate them so thoroughly, I feel they have to be given their place. If I just hated them and took no care, I think they would invade the building and completely destroy it.’ The Notebooks and Drawings of Louis I. Kahn, 1962
  41. 41. Services (settings, in this case) are separated from served)
  42. 42. Services intergraded with served is easier to comprehend and use
  43. 43. Centre Pompidou was designed with services revealed rather than hidden
  44. 44. Services (the statistics usually only accessed by employees] are made visiable
  45. 45. Views Hey, it’s the Arc de Triomphe!
  46. 46. Views into people’s lives
  47. 47. Views into the service before you sign up
  48. 48. Speed 5 mph 25mph 60mph
  49. 49. Speed 60mph 25mph 5 mph
  50. 50. Movement
  51. 51. Structure “And if you think of Brick, for instance, and you say to Brick, "What do you want Brick?" And Brick says to you "I like an Arch." And if you say to Brick "Look, arches are expensive, and I can use a concrete lintel over you. What do you think of that?" "Brick?" Brick says: "... I like an Arch" It’ s important to honor the material.“ – Louis
  52. 52. This is a tall page
  53. 53. Flipboard moves in a variety of directions
  54. 54. Even if you use the “wrong” gesture, Flipboard reacts correctly.
  55. 55. Gehry has been inspired recently by fish. What would a website be if it was a fish? Sound silly?
  56. 56. His masterwork in Bilbao is the result of his chasing fish. It’s a school of abstract fish.
  57. 57. Emotion of spaces POETICS
  58. 58. What do you associate with a nest? What feelings? What memories?
  59. 59. It nests at the end of a tunnel bored by itself in a bank. There, six or eight white and translucent eggs are laid, on fishbones not on bare clay, on bones thrown up in pellets by the birds. On these rejectamenta (as they accumulate they form a cupshaped structure) the young are born. And, as they are fed and grow, this nest of excrement and decayed fish becomes a dripping, fetid mass Charles Olson uses the kingfisher nest to play against the sense of security nests give us.
  60. 60. The “last homely house” plays with our feelings of home and loss and preciousness
  61. 61. DOES THE INTERNET HAVE A HEARTLAND?
  62. 62. Personality POETICS FOR PLACES ONLINE 73
  63. 63. WHAT DO YOU THINK ABOUT WHEN YOU THINK OF PAINTING?
  64. 64. HereControl, power,poetics of power, of mastery Poetics: is the precision 75
  65. 65. But here are the poetics of sketching: playful, lose and simple 76 Values: Lightweight, easy, sketchy, imprecise
  66. 66. But the mixer comes from the poetics of polished and power. It breaks the mood.
  67. 67. WHAT DO YOU THINK OF WHEN YOU THINK OF WRITING?
  68. 68. Word is about power, control, precision 79
  69. 69. OmmWriter Beauty, peace, zen OmmWriter plays soft chimes, setting a mood of “the artist’s way” 80
  70. 70. Iawriter’s poetics invokes Hemmingway and Wolfe. Serious, typewritten, the labor of words 81
  71. 71. WHAT DO YOU THINK OF WHEN YOU THINK OF SOCIAL?
  72. 72. What is twitter?
  73. 73. Cocktail party!
  74. 74. What is facebook?
  75. 75. The parlor, where one “entertains.”
  76. 76. What is Linkedin?
  77. 77. The Office (Hi Bob!)
  78. 78. KNOW YOUR PRINCIPLES KNOW YOUR MEDIUM KNOW YOUR POETICS BE TRUE
  79. 79. PLACES MAKE US MAKE GOOD PLACES @cwodtke cwodtke.com eleganthack.com

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