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PLACES MAKE US
Christina Wodtke @cwodtke
A LOVELY STORY

the house
shelters
daydreaming,
the house
protects the
dreamer,
the house
allows one
to dream in
peace.”
― Gaston
Bachelard, The
Poetics of Space
CLOSE YOUR EYES
REMEMBER YOUR FIRST HOUSE
WHAT DO YOU REMEMBER?
My first house in Iowa City was scheduled to be torn
down to be replaced by apartments. We lived month to
month, not knowing when we’d move out. I learned that
many of the most precious things in life aren’t forever.
I’ve never loved a house so much.
Internet as New Third Place?

“All great societies provide informal meeting
places, like the Forum in ancient Rome or a
contemporary English pub. But since World War
II, America has ceased doing so. The
neighborhood tavern hasn't followed the middle
class out to the suburbs...” -- Ray Oldenburg
B=f(P,E)
Behavior is a function of a Person
and his Environment

Lewin’s Equation
205 Structure Follows
Social Spaces
Conflict

No building ever feels right to the
people in it unless the physical
spaces (defined by columns, walls, and
ceilings) are congruent with the social
spaces (defined by activities and
human groups).
Resolution

A first principle of construction; on no
account allow the engineering to
dictate the building's form. Place the
load bearing elements- the columns and
the walls and floors- according to the
social spaces of the building; never
modify the social spaces to conform to
the engineering structure of the building.
The wide stairs make room for socialization,
without impeding travel.
This is a natural gathering spot.
Flamingo Hotel in Vegas taken by Erin Malone at the IA Summit
A BRIEF HISTORY OF
ARCHITECTURE
Cave
Hut
Stone Age City
VITRUVIUS
firmitas, utilitas, venustas : : durability, convenience, beauty
Durability

“Durability will be assured when foundations are carried
down to the solid ground and materials wisely and
liberally selected” Vitruvius
Frank Lloyd Wright’s Imperial Hotel, Japan, survived an earthquake
I’m searching for “my
architect, not “movies,
directors, actors”

Technical Earthquakes
Social Earthquakes
If people post jobs in
discussion areas, any
user can move them to
job board

If people use
connection
invites to
spam/market,
they can be
reported.
Convenience
“When the arrangement of the apartments is
faultless and presents no hindrance to
use, and when each class of building is
assigned to its suitable and appropriate
exposure” Vitruvius

Sound familiar?
We’re talking
usability!
Google’s important
and unread makes it
much more convenient
for me to keep up

Medium keeps
core tools close
while I work
Is that all there is?
“Early in life I had to choose between honest
arrogance and hypocritical humility. I chose honest
arrogance and have seen no occasion to change.”
Frank Lloyd Wright
Bilbao did not leak.
I was so proud.
I call it the "Then
What?" Okay, you
solved all the problems,
you did all the stuff, you
made nice, you loved
your clients, you loved
the materials, you loved
the city, you're a good
guy, you're a good
person... and then
what?
What do you bring to
it?

See his great TED talk at http://www.ted.com/talks/frank_gehry_asks_then_what.html
Beauty (delight)

“when the appearance of the work is pleasing and in good taste,
and when its members are in due proportion according to
correct principles of symmetry.” Vitrvius
“Less is more.”
~ Mies
SEAGRAM BUILDING (Philip
Johnson did interiors, 1957)
This logical and elegant 38story skyscraper (525' H)
has alternating horizontal
bands of bronze plating
and bronze-tinted glass
and decorative bronze Ibeams which emphasize
its verticality. Placed to
the rear of its site and set
back from Park Avenue, it
incorporates a large plaza
in the front as part of the
design--thus avoiding the
need for set-backs. It
uses granite pillars at the
base and has a two-story
glass-enclosed lobby.

Seagram
Building
New York City
1957
Is this
Beautiful?
“Less is a bore.”
~ Venturi
Is this
Beautiful?
Do we dictate
what is
beautiful by
constraining
user choice?
Or support
passionate use
that may not
meet our
aesthetic
standards?
Beautiful

Durable

Convenient
Lessons from Architects

INNOVATION
Space
Identity

Social
Space
Activity

Relationships

Distribution (Viral)
Humans don’t like empty spaces. Create starter objects – newsfeeds can be good.
Site

Site
Julia Morgan
First Bay Tradition
• Natural material
from site
• Traditional Craft
• Integrate in
surrounds by Julia Morgan
Asilomar, built
Each building a
in •the dunes of Pacific Grove
unique workall found on-site,
of
with materials
art
seems to have grown out of the
land it inhabits.
Site=Context

Facebook- Personal

On the internet, site=context.
Facebook is about being
personal, playful, and selfagrandizingLinkedIN - Professional
Site=Context

Linkedin is about being
professional, serious,
representational and
promotional
Facebook- Personal
LinkedIN
It grows out of the- Professional
resume.
Servant and Served Spaces
‘I do not like ducts; I do not like pipes. I hate
them really thoroughly, but because I hate
them so thoroughly, I feel they have to be
given their place. If I just hated them and
took no care, I think they would invade the
building and completely destroy it.’
The Notebooks and Drawings of Louis I.
Kahn, 1962
Services (settings,
in this case) are
separated from
served)
Services
intergraded with
served is easier to
comprehend and
use
Centre Pompidou was designed with services
revealed rather than hidden
Services (the
statistics usually
only accessed by
employees] are
made visiable
Views

Hey, it’s
the Arc de
Triomphe!
Views into
people’s
lives
Views into the
service before
you sign up
Speed

5 mph

25mph

60mph
Speed

60mph

25mph

5 mph
Movement
Structure
“And if you think of Brick, for instance,
and you say to Brick,
"What do you want Brick?"
And Brick says to you
"I like an Arch."
And if you say to Brick
"Look, arches are expensive,
and I can use a concrete lintel over you.
What do you think of that?"
"Brick?"
Brick says:
"... I like an Arch"
It’ s important to honor the material.“ – Louis
This is a tall page
Flipboard
moves in
a variety
of
directions
Even if you use the
“wrong” gesture,
Flipboard reacts correctly.
Gehry has been inspired recently by fish. What would a
website be if it was a fish? Sound silly?
His masterwork in Bilbao is the result of his chasing fish.
It’s a school of abstract fish.
Emotion of spaces

POETICS
What do you associate with a nest?
What feelings? What memories?
It nests at the end of a tunnel bored by
itself in a bank. There,
six or eight white and translucent eggs are
laid, on fishbones
not on bare clay, on bones thrown up in
pellets by the birds.

On these
rejectamenta
(as they accumulate they form a cupshaped structure) the young are born.
And, as they are fed and grow, this nest of
excrement and decayed fish becomes
a
dripping, fetid mass

Charles Olson uses the kingfisher nest to play
against the sense of security nests give us.
The “last homely house” plays with our
feelings of home and loss and preciousness
DOES THE INTERNET HAVE A
HEARTLAND?
Personality

POETICS FOR PLACES ONLINE

73
WHAT DO YOU THINK ABOUT
WHEN YOU THINK OF PAINTING?
HereControl, power,poetics of power, of mastery
Poetics: is the precision
75
But here are the poetics of sketching: playful,
lose and simple
76
Values:

Lightweight, easy, sketchy, imprecise
But the mixer comes from the poetics of
polished and power. It breaks the mood.
WHAT DO YOU THINK OF WHEN
YOU THINK OF WRITING?
Word is about power, control, precision
79
OmmWriter
Beauty, peace, zen

OmmWriter plays soft chimes, setting a mood
of “the artist’s way”
80
Iawriter’s poetics invokes Hemmingway and
Wolfe.
Serious, typewritten, the labor of words
81
WHAT DO YOU THINK OF WHEN
YOU THINK OF SOCIAL?
What is twitter?
Cocktail party!
What is facebook?
The parlor, where one “entertains.”
What is Linkedin?
The Office (Hi Bob!)
KNOW YOUR PRINCIPLES
KNOW YOUR MEDIUM
KNOW YOUR POETICS
BE TRUE
PLACES MAKE US
MAKE GOOD PLACES

@cwodtke

cwodtke.com

eleganthack.com

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Places Make Us

Editor's Notes

  1. Neolithic monument in present day TurkeyOccupied between 6300 BC to 5400 BCSupported a population of up to 6000 peopleIt was the largest and most cosmopolitan city of its time
  2. Commodity, firmness, delight
  3. The hotel had several design features that made up for its foundation:The reflecting pool (visible in the picture above) also provided a source of water for fire-fighting, saving the building from the post-earthquake firestorm;[1]Cantilevered floors and balconies provided extra support for the floors;A copper roof, which cannot fall on people below the way a tile roof can;Seismic separation joints, located about every 20 m along the building;Tapered walls, thicker on lower floors, increasing their strength;Suspended piping and wiring, instead of being encased in concrete, as well as smooth curves, making them more resistant to fracture.[2]
  4. The MIT project, they were interviewing me for MIT and they sent their facilities people to Bilbao. I met them in Bilbao. They came for three days.W: This is the computer building.G: They were there for three days and it rained every day. And they kept walking around. I noticed they were looking under things and looking for things, and they wanted to know where the buckets were hidden, people putting buckets out. I was clean. There wasn't a bloody leak in the place. It was just fantastic. But you've got to -- yeah, well, up until then, every building leaked.W: Frank had a sort of -- sort of had a fame -- his -- his fame was built on that in L.A. for a while. You know, Frank, you've all heard the Frank Lloyd Wright story when the guy -- the woman called and said, "Mr. Wright, my -- I'm sitting in the couch and the water's pouring in on my head," and he said, "Madame, move your chair."G: So, some years later I was doing a little house on the beach for Norton Simon, and his secretary was kind of a hell-on-wheels type lady -- called me and said, Mr. Simon's sitting at his desk, and the water's coming in on his head, and I told him the Frank Lloyd Wright story.W: Didn't get a laugh.G: No. Not now either. 
  5. It's the "Then What?" that most clients who hire architects -- most clients aren't hiring architects for that. They're hiring them to get it done, get it on budget, you know, and not -- you know, be polite -- and they're missing out on the -- the real value of an architect. 
  6. License Some rights reserved by nottsexminer
  7. You can change the same kind of software with different values
  8. You can change the same kind of software with different values