How to use

1. Get Hired! Smart Ways to Use Social Media
in Your Job Search
Prepared by:
Chad Wiebesick
Director of Social Media and Interactive Marketing
Pure Michigan
Twitter: @Wiebesick
July 1, 2015

2. LinkedIn is the #1 Professional
Network

3. Step 1: Add a Photo
Adding a profile
image makes your
page 7x more likely
to be found in
searches

4. Step 2: Update Your Status
Regular updates show you are
engaged and will help you get noticed

5. Step 3: Past, Present & Future
What do you do?
Where have you been?
What are you looking to
accomplish?
How else can you be
found or contacted on
the web?
Share your skills…

6. Step 4: Customize Your URL
Vanity URL’s that include your
name
-increase your odds of being found
-allow for consistency across platforms
-shows you’re committed to the network

7. Step 5: Give and Get
Recommendations
Recommendations
Allow others to testify to the value of your work and
speak to the credibility of your profile

8. Step 6: Engage
Personalize requests
Import existing connections

9. Step 7: Engage
Join the conversation
Respond, Comment & “Like”

10. Step 8: Caution
Don’t:
•Only connect with the intent to sell
•Connect, but never interact
•Spam groups

11. Find Information About Hiring Managers
• Before you submit your resume, look up the hiring
manager on LinkedIn and Twitter.
• Knowing more about the person who’s hiring can help you
tailor your cover letter.

12. Hyperlink Your Resume
• Add the URL for your Twitter handle and LinkedIn profile to
offer the employer another way of getting in touch with you
and it shows that you are social media savvy.

13. Create The Connections You Need
To Get The Job
• Figure out who you need to know to land a certain job, and
make that connection by, such as:
– Follow them on Twitter and retweet their tweets
– Grow your LinkedIn network until they become a third-degree
connection
– Leave comments on their company Facebook page
– Read their personal (or business) blog and engage

14. Get Google On Your Side
• If you don’t like what pops up when you Google yourself,
create accounts on new sites to push your profile to the top.
• Tip: do a search NOT logged into your Google account, as
Google personalizes search results.

15. Show Up In Google Search Results
• LinkedIn
• Twitter
• Facebook
• Google+
• Slideshare
• Instagram
• YouTube
• About.me
• Foursquare
• Flickr
• Pinterest
• TIP: Use your real name and keep your handle consistent

16. Join Industry Chats on Twitter
• Look for chats that revolve around your industry or the
industry you want to work in, such as #MiJobChat or
• Twitter chats keep you up-to-date on the industry, meet
helpful contacts, and showcase expertise in your field

17. Ensure Your Profiles Are Professional
• Assume everyone can see everything
• Remember, the delete button is a lie
• Be an expert on your privacy options

19. Thank You
Chad Wiebesick
wiebesickc@michigan.org
Twitter: @wiebesick