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Fast Track Innovation 
Making Ideas manageable, 
transparent and Permanent 
Nick Wright 
Co-founder / CPO, Crowdicity 
@cr...
@crowdicity @nickjwright crowdicity.com 
Mass 
Collaboration is 
becoming 
second nature
Cat picture 
hello@crowdicity.com @crowdicity 
crowdicity.com 
@crowdicity @nickjwright crowdicity.com 
@crowdicity @nickj...
Mass collaboration is 
the future of 
competitive advantage 
in business” 
Gartner, January 2013 
@crowdicity @nickjwright...
3M study on 
Mass 
Collaboration 
found that product 
ideas from peer 
producers generated 
eight times the sales 
of idea...
INNOVATIO 
N 
Organisations are 
dramatically magnifying their 
capabilities by tapping into 
the power of the masses
Internal innovation 
Crowsourcing the ideas 
of 000’s employees 
globally. 
@crowdicity @nickjwright crowdicity.com
P&G 
Crowdsourcing civil society 
Crowdsourcing official 
United Nations policy 
@crowdicity @nickjwright crowdicity.com
Consumer co-creation 
Speeding up market research and co-creating 
new strategy with the consumer.
Citizen mass collaboration 
Rio Government is 
crowdsourcing the citizens of 
Rio 
@crowdicity @nickjwright crowdicity.com
“How do I harness mass 
collaboration in my 
organisation?” 
@crowdicity @nickjwright crowdicity.com
When worlds collide 
Awkward Agile 
Insular Openness 
Guarded Sharing 
Contained Acting globally 
@crowdicity @nickjwright...
7 tips you can 
actually use 
to introduce mass collaboration and 
idea management into your 
organisation 
@crowdicity @n...
1. Get a platform 
@crowdicity @nickjwright crowdicity.com
2. Ask for ideas you need 
@crowdicity @nickjwright crowdicity.com
3. Don’t try and solve 
anti-gravity on day 
one 
@crowdicity @nickjwright crowdicity.com
4. Get the experts working 
with the amateurs 
@crowdicity @nickjwright crowdicity.com 
@crowdicity @nickjwright crowdicit...
No matter who you 
are most of the 
smartest people 
work for someone 
else.” 
Bill Joy, Sun Microsystems 
@crowdicity @ni...
5. Don’t make it 
all about the 
winning 
@crowdicity @nickjwright crowdicity.com
6. Do something 
@crowdicity @nickjwright crowdicity.com
7. Start a 
movement 
@crowdicity @nickjwright crowdicity.com
@crowdicity @nickjwright crowdicity.com
Thanks 
Nick Wright 
Co-founder / CPO, Crowdicity 
@crowdicity @nickjwright 
crowdicity.com
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Fast Track Innovation: Make Ideas Manageable, Transparent and Permanent

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By Nick Wright, Crowdicity at Crowdsourcing Week Europe 2014.

Published in: Business
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Fast Track Innovation: Make Ideas Manageable, Transparent and Permanent

  1. 1. Fast Track Innovation Making Ideas manageable, transparent and Permanent Nick Wright Co-founder / CPO, Crowdicity @crowdicity @nickjwright crowdicity.com
  2. 2. @crowdicity @nickjwright crowdicity.com Mass Collaboration is becoming second nature
  3. 3. Cat picture hello@crowdicity.com @crowdicity crowdicity.com @crowdicity @nickjwright crowdicity.com @crowdicity @nickjwright crowdicity.com
  4. 4. Mass collaboration is the future of competitive advantage in business” Gartner, January 2013 @crowdicity @nickjwright crowdicity.com
  5. 5. 3M study on Mass Collaboration found that product ideas from peer producers generated eight times the sales of ideas generated within companies. @crowdicity @nickjwright crowdicity.com
  6. 6. INNOVATIO N Organisations are dramatically magnifying their capabilities by tapping into the power of the masses
  7. 7. Internal innovation Crowsourcing the ideas of 000’s employees globally. @crowdicity @nickjwright crowdicity.com
  8. 8. P&G Crowdsourcing civil society Crowdsourcing official United Nations policy @crowdicity @nickjwright crowdicity.com
  9. 9. Consumer co-creation Speeding up market research and co-creating new strategy with the consumer.
  10. 10. Citizen mass collaboration Rio Government is crowdsourcing the citizens of Rio @crowdicity @nickjwright crowdicity.com
  11. 11. “How do I harness mass collaboration in my organisation?” @crowdicity @nickjwright crowdicity.com
  12. 12. When worlds collide Awkward Agile Insular Openness Guarded Sharing Contained Acting globally @crowdicity @nickjwright crowdicity.com
  13. 13. 7 tips you can actually use to introduce mass collaboration and idea management into your organisation @crowdicity @nickjwright crowdicity.com
  14. 14. 1. Get a platform @crowdicity @nickjwright crowdicity.com
  15. 15. 2. Ask for ideas you need @crowdicity @nickjwright crowdicity.com
  16. 16. 3. Don’t try and solve anti-gravity on day one @crowdicity @nickjwright crowdicity.com
  17. 17. 4. Get the experts working with the amateurs @crowdicity @nickjwright crowdicity.com @crowdicity @nickjwright crowdicity.com
  18. 18. No matter who you are most of the smartest people work for someone else.” Bill Joy, Sun Microsystems @crowdicity @nickjwright crowdicity.com
  19. 19. 5. Don’t make it all about the winning @crowdicity @nickjwright crowdicity.com
  20. 20. 6. Do something @crowdicity @nickjwright crowdicity.com
  21. 21. 7. Start a movement @crowdicity @nickjwright crowdicity.com
  22. 22. @crowdicity @nickjwright crowdicity.com
  23. 23. Thanks Nick Wright Co-founder / CPO, Crowdicity @crowdicity @nickjwright crowdicity.com

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