The document provides information on how to start and monetize a successful blog, including becoming a full-time blogger. It recommends choosing a topic you're passionate about, posting regularly, and promoting through social media. The document also discusses direct monetization methods like ads, sponsorships, and affiliates, as well as indirect options like consulting, speaking, or writing for other sites. Finally, it advises that you're ready to blog full-time when your blog generates enough advertising income to replace your job, and when opportunities are coming to you rather than seeking them out.

1. Blogging Basics, Monetization and How to Become a Full-time Blogger Molly Ford Indie Biz Chicks Conference

2. PART ONE:MY BACKGROUND

4. Started in December 2008

5. 250,000 page views/month

6. Utilize Facebook, Twitter, Blog Comments, BlogLovin’, StumbleUponSite Map Homepage The homepage links to the four site pages below. Who Writes This? Who Reads This? Press Page More!

8. Used SurveyMonkey to create, collect, and analyze the results

10. 95% US-based

11. 82% between 19 and 25 years old to your site (numbers according to a January 2010 readership survey of 800 daily readers).

12. 91% have or are in process of obtaining college degree

14. PART TWO:BLOGGING BASICS

16. Not trendy topic

17. Stuck? Ask yourself: What do you like to read?

18. Want topic to be broad enough that you can mold it to what your readers are responding to, but themed enough to be cohensive

20. Write when you have something to say, balance between quality content and readers relying on you

23. Same person online as person offline

25. Allows the write to decide how to write, lets the reader get addicted to your blog when they do find you

26. Try different media (text, photos, video, audio). Your time to experiment!

30. Promote themselves on Social Media

31. Content and links should be interesting and haven’t been overplayed

32. Average top blog is 34 months old

33. Blogging is long-term!Source: Second Edition of ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income

34. PART THREE:MONETIZATION

36. Then waited another year to build up traffic—waiting for 10,000 hits/day

37. Then in a three month period between February and May 2011:

38. Coffee with Molly

39. Ad Publishing Network (BlogHer)

40. Amazon Affiliate Links

43. Banners

44. Text Links

45. Sponsorships

46. Let people know when you want to accept sponsors, current readers are a good place to start

47. RSS Ads

48. Affiliate Ads

52. The newsletter costs around $2.23, the price of a Starbucks cup of coffee, branding as a ‘cup of coffee with Molly.’ The newsletter comes out 5 times per month.

53. The content for the newsletter is positioned as a conversation, or coffee, with myself

54. personal blogroll, FAQ, reader relationship questions, music I like, giveaways and discounts from smaller shops, outfit posts and pictures, top ten lists of my favorite tips, or 3 tips grouped together by theme. Newsletter Template

55. SP&A Example: Other Blog Revenue Sources I sell merchandise with SP&A’s logo at CafePress (mugs, tee shirts, mousepads, etc.)

57. Speaking on your topic

58. Consulting on your topic

59. Just boost your resume and land better full-time job

60. SP&A Example: I’ve done all of these things! Source: Second Edition of ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income

61. PART FOUR:BECOMING A FULL TIME BLOGGER

63. Advertising structure is in place, indirectly or directly

64. Pipeline: Wait until people and businesses are reaching out to you

65. Until you have so much to do, it is a full-time job (tip: keep resume current so you are always ready to go back to full time job)