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Casual Dining Industry Situationer (Seafood Island)

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courageasia

Raymund Magdaluyo, CEO, Red Crab Group

Education
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IF YOU’RE MAD AT SOMEONE…. GO BUILD HIM A RESTAURANT
THE RESTAURANT INDUSTRY SERVICE ECONOMY RELATIONSHIP ECONOMY
WE ARE WHAT WE EAT
CHANGING RETAIL BEHAVIOR AND THE WAY PEOPLE EAT
CAPTURING THE EMERGING MARKET MORE AND MORE FILIPINOS ARE CHOOSING TO THAN TO MAKE THEIR OWN MEALS DINE OUT Php 4,700 Php 5,400 14% 25% AVERAGE GROCERY SPEND HOUSEHOLDS WHO FREQUENTLY EAT OUT2012 2012 2014 2014 13% 16% DECLINE INCREASE
EVERYBODY WANTS TO GO AFTER MILLENNIALS… BUT WHAT DOES THIS MEAN?
CHANGING, EVOLVING TOUCHPOINTS
EVOLVING TOUCH POINTS THE POWER OF TECHNOLOGY What starts as SOCIAL MEDIA May end in CUSTOMER MARKETING LOYALTY
WHAT IS SEAFOOD BONDING EXTREME? DELICIOUS FOOD ● QUALITY SEAFOOD ● TOPNOTCH SERVICE ● AMBIENCE
EXTREME SEAFOOD BONDING “SEAFOOD ISLAND promotes an Extreme Seafood Bonding experience by sharing seafood directly from the same banana leaf-lined boodle tray – A truly unique Filipino-style celebration Etched in our hearts, and to be carried by our blood in the generations to come.”
A SEAFOOD ISLAND NATION 37 BRANCHES STRONG Baguio Technohub Savemore Benguet Harbor Point, Subic Marquee Mall, Pampanga NLEX Petron, Marilao Ayala Fairview Terraces SM North EDSA Trinoma Araneta Center Cubao UP Technohub SM Marikina Eastwood Citiwalk Robinsons Magnolia Market! Market! The Venice Piazza SM Manila Ayala Circuit Makati SM Mall of Asia SM Iloilo SM Southmall Alabang Town Center The District, Imus The District, Dasmarinas Nuvali Solenad 2 Nuvali Solenad 3 SM Lipa Pavilion Mall Binan Ayala Serin Tagaytay Atria, Iloilo SM City Iloilo Ayala Malls Cebu Rainforest Park Cebu SM Seaside City Cebu Abreeza Mall Davao SM Ecoland, Davao Centrio Mall, CDO SM City General Santos
OUR SISTER CONCEPTS
PUSHING CUISINES AND CATEGORIES PUSHING GEOGRAPHICALLY, ESPECIALLY OUTSIDE MM GROWTH OPPORTUNITIES ABOUND PUSHING OPPORTUNITIES AT DIFFERENT PRICE LEVELS
Captured the hearts of the Filipinos by introducing The Original Boodle Feasts
THE FILIPINO FOOD MOVEMENT
Casual Dining Industry Situationer (Seafood Island)
Casual Dining Industry Situationer (Seafood Island)
Casual Dining Industry Situationer (Seafood Island)

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Casual Dining Industry Situationer (Seafood Island)

  • 1.
  • 2. IF YOU’RE MAD AT SOMEONE…. GO BUILD HIM A RESTAURANT
  • 3. THE RESTAURANT INDUSTRY SERVICE ECONOMY RELATIONSHIP ECONOMY
  • 4. WE ARE WHAT WE EAT
  • 5. CHANGING RETAIL BEHAVIOR AND THE WAY PEOPLE EAT
  • 6.
  • 7. CAPTURING THE EMERGING MARKET MORE AND MORE FILIPINOS ARE CHOOSING TO THAN TO MAKE THEIR OWN MEALS DINE OUT Php 4,700 Php 5,400 14% 25% AVERAGE GROCERY SPEND HOUSEHOLDS WHO FREQUENTLY EAT OUT2012 2012 2014 2014 13% 16% DECLINE INCREASE
  • 8. EVERYBODY WANTS TO GO AFTER MILLENNIALS… BUT WHAT DOES THIS MEAN?
  • 9.
  • 10.
  • 12. EVOLVING TOUCH POINTS THE POWER OF TECHNOLOGY What starts as SOCIAL MEDIA May end in CUSTOMER MARKETING LOYALTY
  • 13. WHAT IS SEAFOOD BONDING EXTREME? DELICIOUS FOOD ● QUALITY SEAFOOD ● TOPNOTCH SERVICE ● AMBIENCE
  • 14. EXTREME SEAFOOD BONDING “SEAFOOD ISLAND promotes an Extreme Seafood Bonding experience by sharing seafood directly from the same banana leaf-lined boodle tray – A truly unique Filipino-style celebration Etched in our hearts, and to be carried by our blood in the generations to come.”
  • 15. A SEAFOOD ISLAND NATION 37 BRANCHES STRONG Baguio Technohub Savemore Benguet Harbor Point, Subic Marquee Mall, Pampanga NLEX Petron, Marilao Ayala Fairview Terraces SM North EDSA Trinoma Araneta Center Cubao UP Technohub SM Marikina Eastwood Citiwalk Robinsons Magnolia Market! Market! The Venice Piazza SM Manila Ayala Circuit Makati SM Mall of Asia SM Iloilo SM Southmall Alabang Town Center The District, Imus The District, Dasmarinas Nuvali Solenad 2 Nuvali Solenad 3 SM Lipa Pavilion Mall Binan Ayala Serin Tagaytay Atria, Iloilo SM City Iloilo Ayala Malls Cebu Rainforest Park Cebu SM Seaside City Cebu Abreeza Mall Davao SM Ecoland, Davao Centrio Mall, CDO SM City General Santos
  • 17. PUSHING CUISINES AND CATEGORIES PUSHING GEOGRAPHICALLY, ESPECIALLY OUTSIDE MM GROWTH OPPORTUNITIES ABOUND PUSHING OPPORTUNITIES AT DIFFERENT PRICE LEVELS
  • 18. Captured the hearts of the Filipinos by introducing The Original Boodle Feasts
  • 19. THE FILIPINO FOOD MOVEMENT

Editor's Notes

  1. http://www.rappler.com/thought-leaders/97243-middle-class-economic-growth-philippines
  2. 37 Branches to grow to